Local Listings
-
I use getlisted.org as my local listing guideline. For some of the local listings you can "upgrade" the listing for a price instead of doing just the basic free listing. I was wondering do people pay for the listing and is it worth it? Are some of them better than others to get an upgraded listing?
Thanks for the help!
-
In the US, Localeze, Infogroup, and Acxiom are the "big three" data providers.
-
You mentioned Localeze as one that might be worth it. What others would you say that send info to other places that would be worth it. One's that may not be on getlisted.org.
-
I tend to agree with BeardoCo, in general it's not worth paying for an upgrade. There are two notable exceptions:
#1 if the site in question is very heavily trafficked in your industry and provides real eyeballs as part of their premium listing package. An example might be a TripAdvisor ad for a hotel or B&B -- especially one that's brand-new and hasn't had time to accumulate enough reviews to reach critical mass in TA's internal algorithm.
#2 Sometimes it may be worth paying for an enhanced listing on one of the major data aggregators like Localeze -- in order to include your URL and social information in the results that they syndicate to secondary and tertiary sites. Additionally, paying for an Enhanced listing on the "back end" like this means that if there aren't any advertisers in your category on the sites that Localeze is syndicating to, your listing is likely to rank pretty well in the "organic" listings of that site.
-
I don't upgrade any of my client's listings. As long as your citations are consistent across the board that will benefit them enough. The only reason to upgrade is if your business benefits specifically from one site like Kudzu or YP. You are just paying for more exposure on that specific site you upgrade on.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Seo for Two Offices?
What is the best way to go about doing local seo for two offices? Everything I can research on local seo provides awesome information...if you have one office, but we have two: one is in downtown Tampa and the other in a northern suburb. Anyone have experience with this that they'd like to share? I'd appreciate it. Happy Friday! Ruben
Image & Video Optimization | | KempRugeLawGroup1 -
Apparently now OK to use PO boxes to optimize local search?
I've always stood behind what I thought was Google's policy of not recognizing PO boxes. But it seems like all you have to do now is create one and take 2 seconds to create a low-quality G+ page. The below link is to a screenshot that shows my guy (yay new, high quality site with growing, relevant, authoritative content!) just out of the local results. He's not technically in Athens, so we knew it was an uphill battle. What's annoying though is the low-quality G+ PO box result above him. https://www.diigo.com/item/image/4bxh7/yi1x I know the PO Box result is not great in a vacuum in terms of conversion, but fact is if it's just phone numbers you're after they're at a distinct advantage, with no effort. For my client, we've indicated in G+ that he has a service area that extends into Athens. If Google is now favoring G+ results, I'm wondering if my guy should get a PO box instead? yi1x
Image & Video Optimization | | PerfectPitchConcepts0 -
Will it help/hinder our local seo by including our local adress on multiple pages?
We have a large website that targets the whole UK. It has landing pages for every town in the UK. For the towns that this particular business has a bricks and mortar hq, we have set up a local/places page. We then added the corresponding places adress to the appropriate town page on the website. This is just a handful compared to the 3,000,000 towns our site aims to rank for. Question: Would it help or hinder our SEO efforts to add the local addresses to other town pages in close proximity to the original? For instance say we have a places address for croydon in London. Would it hurt to add this address to pages that target towns near croydon, such as Mitcham. All opinions greatly appreciated. Cheers!
Image & Video Optimization | | Silkstream0 -
Local SEO: Ste vs. Suite vs. #
Hi, I used the spelled out "Suite" in my local NAP, but sometimes it's been shortened to Ste by citation websites. I'm trying to remain consistent here Should I use Ste H, Suite H, or #H? This is a good article on it: http://localsearchforum.catalystemarketing.com/google-local-citations/1605-suite-vs-ste-vs-your-citation-addresses-2.html but I'd still like your opinion.
Image & Video Optimization | | BobGW0 -
Ranking Differences for Google+ Local vs. Places Listings
I'm seeing some odd behavior with Google+ Local and Google Places listings for clients. I'm wondering if anyone else is seeing it... Here's the situation: We've recently bought on 4 new clients that all have duplicate listing issues, and, weirdly, all have both places and a Google+ local created listings. For three of those four, the Google+ local listing is outranking the Places account for a brand name search (e.g. Dr. John Doe). Weirdly, in one instance, the Google+ local account that is outranking the Places page is named in a less accurate fashion. e.g searching for "Dr. John Doe" the rankings look like this... A) John Doe Plastic Surgery, P.C. - Dr. John Doe B) Dr. John Doe, MD Anyone else seeing this sort of behavior? How are you creating local listings for clients these days - via the places dashboard, or Google+ Local?
Image & Video Optimization | | BedeFahey0 -
What are you most concerned about or interested in for Local Search?
Hi All, I'm speaking to a local SEO meetup at the end of this month. If you were attending (hypothetically), what would you be most interested in hearing about for local search? The audience is a mix of SEO professionals, web developers, internet marketers, and business owners. I suspect that there will be a number of people who understand the foundations of SEO, though not all of them will be practiced at implementing it. I believe the number of people who get really indepth with Local is quite small. At the moment, I'm thinking about covering things such as: The local search universe in general--which data sources are doing what these days, where it's heading. Google Local+ recent changes Migration to Local+, data cleanup, merging (or not merging!), and other Local+ nuances Current ranking factors, and where I think they're going. I'd love to hear, and greatly appreciate, any ideas you might have. Cheers, Bede
Image & Video Optimization | | BedeFahey0 -
Optimizing Google Places Listing - Please Help!
I claimed the Google Places listing a few months ago - added a description and all the necessary information. Finally got the page to show up in the places category on the 5th page for the search "vet las vegas". Then on some computers it likes to show up on the 8th page and on others the 5th page - weird!?. I need some help on the following: How can I get Google to put my website as an link in the "More About This Place"/citation section? The old website which was at a different domain is present but not the new one (the new one has been live for 2 months). -Am I missing any key information to help with my ranking? The 8th page is a pretty poor ranking and holds no value whatsoever. The description I typed out on Google Places does not display in the search results. - I am assuming adding citations is essentially just about adding backlinks that Google can pull to add to the "More About This Place" section - any surefire ways to get more citations there? WEBSITE: http://www.petmedicalcenter.com PLACES PAGE: http://maps.google.com/maps/place?hl=en&prmd=ivnscm&bav=on.2,or.r_gc.r_pw.&biw=1187&bih=649&um=1&ie=UTF-8&q=vet+las+vegas&fb=1&gl=us&hq=vet&hnear=0x80beb782a4f57dd1:0x3accd5e6d5b379a3,Las+Vegas,+NV&cid=13431404354265657899&ei=5Bf1TdvWLIey0AGe-M3sDA&sa=X&oi=local_result&ct=placepage-link&resnum=4&ved=0CEIQ4gkwAzhG Any other feedback or ideas would be really appreciated. Thank you to all the SEOMOZ members would have helped me over the last month - you guys are awesome! Thanks again, Brant
Image & Video Optimization | | PMC-3120871 -
How should I resolve duplicate Google Places listings?
I am doing work for a local business who has duplicate Google Places listings. I would like some input from those with experience in this as to how I should go about consolidating these listings. Listing 1 created ~3 years ago by someone in the local business. They don't have the login/password info for this listing. listing has inaccurate info, including the wrong url (it points to their old website which is no longer active, but redirects to the new site) 124 reviews associated with this listing listing is on 3rd page of Local Business results Listing 2 one year old All listing info is current and accurate and I have the login info 18 reviews associated with this listing listing is on 6th page of Local Business results Up until a week or two ago Listing 2 was ranked between 1-3 in the local business results along side the map. Listing 1 was ranked around #6. I assume that the duplicate listings with their conflicting info (different url's associated with each) hit some tripwire in Google and they have now been penalized. Does this sound correct? What is the best method for consolidating the two listings and reestablishing the ranking? Here are my thoughts, please let me know if there is a better way... gain access to Listing 1 by having the business claim/verify the listing update all info in Listing 1 so that it is current and accurate deactivate and/or delete Listing 2 Is this the best course of action? Thanks!
Image & Video Optimization | | fastestmanalive0