Sudden Drop from #1 to #12
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Hello Moz community,
I am really happy to be here and I start right away with a quite tricky question I'd say.We are running Star-Registration.com and in March switched platforms to Shopify. All the Redirects etc were done according to standards.
Nevertheless, Star-Registration.com dropped in May (2 months after the switch) for "name a star" and "buy a star" from #1 to the 2nd Page of Google Results after being on #1 for almost 3 consecutive years. We had a similar case with their german website but the german one is back on the top 3 rankings again for all the important keywords.
I attached a Screenshot of the Search Console stats
Any suggestions? -
This can often be because of a major Google algorithm update that's rolling out, as sometimes, it might just be what is called ranking flux that makes your business move up or down in the serps.
After this your business might return to where it once ranked, but do consult with an seo agency for advice.
We had this with a garden room company that moved on to page 2 without any changes; it moved back onto page 1, and that was because of a major core Google algorithm update.
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Looking at your results I would hazard a guess that you were affected by the Google core update Dec 3rd.
There was a major upheaval, I felt if too. All that can be done is to analyse your sites and read through why you may have been hit.
Take a look at the MOZ blog post here: https://mza.seotoolninja.com/blog/googles-december-2020-core-update
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