How do you report SEO audit findings?
-
Hello, Mozzers!
I'm curious to know how you report SEO audit findings. Do you use a spreadsheet? A presentation? A formal report? Or maybe something else.
If you have a favourite audit template, I'd love to see it.
A second question: what things do you report in an audit? I currently report crawl findings, authority and trust, link profiles, and competitive analysis. I also investigate a site's security—that's not usually part of an audit, but site owners need to know about it.
What do you report to your audit customers?
Thanks for sharing your auditing wisdom!
-
@martijn_scheijbeler Thank you for this response. It makes a lot of sense. Highlight actionable findings and value-adding actions.
As for security, I'm not an expert, but I still point out obvious gaps when I see them. Some sites have no backups and no provisions for login security and firewalling, for example. So I mention these things. If I don't tell my customers, who will?
Bedankt, Martijn.
Andy -
Hi Andy,
This is a great question, let me flip this on its head and give you an insight into what I want to see as somebody who's requested but also delivered themselves on multiple audits.
- Show where the value is, I want to know based on keyword research and a little bit of competitive insight what the areas are that we should explore.
- Technical findings, speed is more important at the moment combined with structured data. Security in my opinion is an overrated piece in the mind of SEOs, we're not experts at that by a stretch.
- Crawl findings, especially for big sites tell me what types of pages are missing in XML or HTML sitemaps and how to improve the internal link structure.
Preferred formats, a presentation combined with a spreadsheet so that we have a list to work off but also a deck that can be presented internally to explain what's going on.
Martijn - hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How good is my page?
Hello I've been using moz for a while, using the tools to try and best optimize our pages, I'm curious to see if we're missing anything blatant or if you have any little tips. Any feedback would be greatly appreciated. Here is one of our most popular pages:
SEO Tactics | | JamesDavison
https://www.longstonetyres.co.uk/classic-car-tyres/jaguar/e-type.html Cheers.0 -
Solved Is there a way to remove the Moz branding from automated PDF reports that are emailed to clients?
Is there a way to remove the Moz branding from automated PDF reports that are emailed to clients?
Reporting & Analytics | | ArttiaCreative0 -
Client Dashboard Options
My company is an agency, and we manage many SEO Campaigns. I love the reports, but I'd really like to add an online dashboard that my clients can login to and see the same up to date stats as I do in Moz Pro. I can't do it with Seats because you can't limit a seat to a specific campaign (as far as I know). Has anyone found a solution for this?
Reporting & Analytics | | bizmarquee3 -
SEO Priorities for Ecommerce Sites
Hello All! What is the best way to rank SEO tasks by PRIORITY for Ecommerce sites to improve?? It can be quite overwhelming with all the types of projects/tasks needed to improve organic rankings... How would you rank the most CRITICAL tasks to spend the MOST TIME on to the tasks you spend less on. Appreciate your input in advance 🙂 Thank you! Mark
Intermediate & Advanced SEO | | wickerparadise0 -
Are dropdown menus bad for SEO
I have an ecommerce shop here: http://m00.biz/UHuGGC I've added a submenu for each major category and subcategory of items for sale. There are over 60 categories on that submenu. I've heard that loading this (and the number of links) before the content is very bad for SEO. Some will place the menu below the content and use absolute positioning to put the menu where it currently is now. It's a bit ridiculous in doing things backwards and wondering if search engines really don't understand. So the question is twofold: (1) Are the links better in a bottom loading sidemenu where they are now? (2) Given the number of links (about 80 in total with all categories and subcategories), is it bad to have the sidemenu show the subcategories which, in this instance, are somewhat important? Should I just go for the drilldown, e.g. show only categories and then show subcategories after? Truth is that users probably would prefer the dropdown with all the categories and second level subcategories, despite the link number and placement.
Intermediate & Advanced SEO | | attorney1 -
Critique My Site For SEO
Hi Everyone, I was wondering if someone might critique my site and let me know what you think. I've done pretty much everything I know to do proper seo for my site. I'd love to hear some critiques about what I am doing wrong. I'm not sure if my titles are okay, being that they are similar amongst pages. The other thing is that for all the javascript buttons on the top I have no followed them since they don't have any anchor text. The way google will crawl my page is through the links in the footer. I was thinking of moving them throughout the body of the page since I hear google isn't giving as much weight to footer links. I also wanted to hear what you think about putting a blog on my site and updating with fresh content as opposed to creating a separate blog and then linking back to my website with anchor text. Thanks for all the help. And glad to be a member Bill
Intermediate & Advanced SEO | | wsh150