Link equity when merging product pages
-
Hi, our e-commerce website has just over 900 products. A vast majority are very unique and not similar to one another. However, early in our development, we listed similar variations separately. For example, we had a separate product listing for different color options: Black, Tan, and Green. They do not rank too great by themselves. However, the product is very popular and the search volume is near 9k a month.
Our competitors have one listing with several color options, which is what we are proposing. We would enable 301 redirects from the Tan and Green options, which would redirect to the new variation listing. Is this wise? We want to capitalize on this opportunity, and apply this practice for other product listings.
-
@tir17 Thank you very much! I sincerely appreciate it.
-
Hi,
You can create a new product listing page including the focused keyword main product and you can point the canonical to from all the variations to this page. Also, adding valuable content related to the product would help you out in this case, along with few faqs realted to the product.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I identify links that point to a specific landing page with a specific anchor text on my own website?
I am trying to identify buttons and links that point to a specific landing page on our website that have a certain word in the anchor text and I would like to know the referring page URL too. Does anybody have an idea on how to do this? We have above a hundred landing pages and I would rather not go through them one by one 😄 Thanks for the help
Intermediate & Advanced SEO | | 10to8-Moz0 -
What are best page titles for sub-domain pages?
Hi Moz communtity, Let's say a website has multiple sub-domains with hundreds and thousands of pages. Generally we will be mentioning "primary keyword & "brand name" on every page of website. Can we do same on all pages of sub-domains to increase the authority of website for this primary keyword in Google? Or it gonna end up as negative impact if Google consider as duplicate content being mentioned same keyword and brand name on every page even on website and all pages of sub domains? Thanks
Intermediate & Advanced SEO | | vtmoz0 -
How to handle brand description on product pages?
Hi Mozzers, Hope you're doing good. I have a content placement related question. Assume, I have 1000 products of brand A, 1000 of brand B, and so on. Now, if I want to put brand specific 200-words description on each of these product pages. I'm creating duplicate content across the site by putting absolutely same brand description on these product pages i.e brand A description on first 1000 pages, brand B description on next 1000 products and so on. Looking for an expert advice around placement of content here i.e how can I add brand description on product pages and avoid duplicate content penalty? Any help?
Intermediate & Advanced SEO | | _nitman0 -
Ecommerce SEO - Indexed product pages are returning 404's due to product database removal. HELP!
Hi all, I recently took over an e-commerce start-up project from one of my co-workers (who left the job last week). This previous project manager had uploaded ~2000 products without setting up a robot.txt file, and as a result, all of the product pages were indexed by Google (verified via Google Webmaster Tool). The problem came about when he deleted the entire product database from our hosting service, godaddy and performed a fresh install of Prestashop on our hosting plan. All of the created product pages are now gone, and I'm left with ~2000 broken URL's returning 404's. Currently, the site does not have any products uploaded. From my knowledge, I have to either: canonicalize the broken URL's to the new corresponding product pages, or request Google to remove the broken URL's (I believe this is only a temporary solution, for Google honors URL removal request for 90 days) What is the best way to approach this situation? If I setup a canonicalization, would I have to recreate the deleted pages (to match the URL address) and have those pages redirect to the new product pages (canonicalization)? Alex
Intermediate & Advanced SEO | | byoung860 -
Merging blog post tags within static page - Rel = Canonical?
As a blogger, I use a combination of categories and tags in order to organize my content. I do index tags because they've been very powerful for SEO purposes, but there are certain keywords in which I'd like to be able to create an entirely separate static page with the tagged posts merged onto it. So in other words, this is what I'd like the landing page to be: www.website.com/keyword as opposed to www.website.com/tags/keyword Because of this, I'm uncertain what I need to do with that tag page. With this, I would assume that www.website.com/tags/keywords needs to be indexed, but what would be the wise thing to do? Do I place a rel=canonical on www.website.com/tags/keyword to the static page? Do I do a simple re-direct? Do I just leave it indexed? Will it dilute my desired landing page? Would appreciate all comments and thoughts. Thank you!
Intermediate & Advanced SEO | | longview0 -
Video Content, created for links back to our domain landing page.. the right way to do it?
Hi We've just finished a great bit of video content for a page we're trying to push up the serps. I've done some reading around but there are lots of conflicting views. We have created this content (its a city guide) for the purpose of becoming the resource on this topic but we are a new site and we need the links we hope to generate from this, we don't want the links to youtube. Where would you upload the video? Everywhere? One place? Vimeo? Thanks
Intermediate & Advanced SEO | | xoffie0 -
I do a lot of on page SEO... I was wondering some basic tactics / strategies for link building? Please provide only WHITE HAT suggestions! Thank You ;)
Please keep in mind google's announcement on links recently.
Intermediate & Advanced SEO | | entourage2120 -
Link Request Email on Site`s Link Pages
Hello I have assembled a list of web-sites that have "Links" section that has a list of persons` favorite tools. Those pages have a link to my competitor. I know my tool is just as good if not better and want to request a link. I`m thinking of sending an email asking for a link and offering a small amount of money for it. Questions: A) How much should I offer? Should I offer anything at all B) Is there an email style that someone can suggest that has been tested and proven to work for this type of situtation?
Intermediate & Advanced SEO | | hellopotap0