Silo Structure Question

[ManM0untain]

Hi guys I'm trying to implement silos on a new website. I'm confused.

SEO experts say you should first research all your keyphrases (done that) and then only create 1 page per keyphrase.

I can see this makes sense if you did e.g. Italian Cooking - then did sub posts like Norther Italian Cooking, Vegetarian Italian Cooking etc - because those sub posts also contain the main keyphrase 'Italian Cooking'.

Where I get confused, is they then have pages e.g. Pasta Dough. I can't quite see the benefit of having a sub post that is essentially about something (semantically) unrelated to the main page keyphrase we are trying to optimize on.

I could understand doing a post e.g. 'Pasta Dough in Italian Cooking'. That page would be related and I can then see how the links from that page would have relevance for Google. But just Pasta Dough?

In 1 siloing example I saw a main topic of Websites. Under that they had things like Website Design, Website Building, which make sense. Then they have 'Online Shop' as a sub-post. It's only related if you know it's related.

Am I missing the point here? Is the point NOT to necessarily create pages related to the exact keyphrase, but instead create pages with a view to creating relevant links on those subpages to the main page?

I hope someone understands the confusion here. I think my head is still stuck in mininets from 20 years ago Any help would be very appreciated, many thanks.

[theuser23]

@manm0untain
It is a really good question.

Pasta dough is semantically related to Italian cooking, but it does not contain the word "Italian". When we think about Italian food, the first idea that comes to mind is pasta. Then we want to know the pasta dough recipe.

As long as this content is helpful and relevant to your users, Google will also like it. The content should not necessarily contain the exact keyword or phrase to be relevant. Remember Google's suggested searches.

You can start by writing the pasta dough recipe in general, then talk about a specific Italian Pasta dough recipe. Then compare it to recipes from other countries. Do you see the internal linking potential?

If you try to write only about Italian cooking, sooner or later you can run out of ideas or bore your readers.