How to boost the number of visitors to a specific page

[OVLG]

Hello,

Payday loan consolidation, debt settlement, credit card settlement, and debt consolidation are just a few of the pages I have. While walking through the search console dashboard, I noticed that while the position is improving, but impressions and traffic are decreasing, indicating a significant disparity.

Please advise on how to resolve the issue.

[couponclub]

@HayleyBowyer You can submit your internal pages to the directories on the free, paid trusted, and niche directory list at webdirectories.info

[OVLG]

@abdoselim2050 Should I change the Payday loan consolidation URL like others are representing them in SERP? [ link ]

IF yes, does it help to be on the first page of Google SERP?

[abdoselim2050]

Hi Mozzers,

<a>https://abydosseo.com/</a>is a close competitor of ours. They're ranking far better than us even though many of our search metrics are the same...except one! links!

To give you an idea, we've got a fairly large backlink profile for the industry with quality links.
34,981 links from 276 Root Domains = about 127 links/domain.

abydos Network has 1,692,256 links from 705 root domains = about 2400 links/domain.

Surely that looks a bit black-hat right there? Is it just a matter of time until they're penalised? Perhaps they're just a bunch of domain-wide links? Thoughts would be appreciated.

[erwinthedevil]

You can advertise your page. For example, you can use Google Adwords.

[KERRYLOPEZ_1]

You can boost the number of visitors to a specific page by:
Advertise.
Get Social.
Create eye-catchy Headlines.
Use eye-grabbing images.
Pay Attention to On-Page SEO.
Target Long-Tail Keywords.
Start Guest post.

[OVLG]

@hayleybowyer For the past 6 months, I've been trying to acquire a number one page ranking for this page with the key term "payday loan consolidation," but I'm not sure why I'm not putting it first.

Could you please look over the pages and point me in the right direction?

[OVLG]

@hayleybowyer Thank you

[HayleyBowyer]

@ovlg Thanks for posting to the Moz SEO Forum! I'm sure others may have additional insight to share, but here are a few things that I would consider first as a way of increasing your organic click through rate.

1. First, is it possible that seasonality is at play? Perhaps there are certain parts of the year where those target keywords become less competitive and position improves, but that also may mean that not as many people are searching those keywords. The holidays are definitely a time when we can see this happen.

2. Target less competitive, long tail keywords: these are great for bottom funnel conversions, and often have a higher rate of converting than some of the broad terms you listed above.

3. Write effective descriptions and page titles: consider testing to make sure that your page titles and descriptions are captivating to the audience. Often this can mean the difference between someone choosing to visit your site over another.

4. Lastly, I'd consider the various SERP features that show up for your target keywords. We see Google investing more and more in surfacing answers and content directly on the SERP. Identifying an area where you can show up in these features can increase the likelihood that someone will click to your site. Consider leveraging structured data in your page build to increase the chance that your site will show up.

Hope this helps!