Preserving Authority of closed website
-
Hi,
I have the opportunity to acquire a domain of a company that is closing in a similar industry who currently have a decent Authority - 51DA, 5,752 Linking Domains.
I cannot do anything with the new business yet but if I acquire the domain the existing website will turn off.
If I crawl the existing site and 302 redirect all pages to a holding page on said domain, will that preserve authority while I start the new business and build the new website and like-for-like pages?
-
@seoman10 I'm still a newbie here most of the SEO strategy here is getting me confused
I read some articles saying some link building can turn to spam how will I really know where to paste my links and when not to ...
Heres my site very young -
Short answer is probably not. Search engines have long since got wise to such tactics. For instance Google have their own closely guarded method of calculating authority, this has a reset mechanism for the very sort of situation you are talking about.
Expired domain link building is a very old tactic, I believe it did used to work many moons ago but Google has got wiser and a lot cleverer.
The only safe option is to acquire the domain and website from the company before it expires.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I carry out a redirect? Is there a code I need to use?
How do I carry out a redirect? Is there a code I need to use? Thank you in advance.
On-Page Optimization | | laurentjb0 -
Unsolved Temporary redirect from 302 to 301 for PNG File?
#302HTTP #temporaryredirect
Technical SEO | | Damian_Ed 0
Hi everyone, Recently I have faced a crawl issue with my media images on website. For example this page url https://intreface.com/wp-content/uploads/2022/12/Horion-screen-side-2.png has 302 HTTP Status and the recommendation is to change it 301. I have read the article on temporary redirections here:
https://mza.bundledseo.com/learn/seo/redirection?_ga=2.45324708.1293586627.1702571936-916254120.1702571936
but its not written here how to redirect in my HTML 1 image url not the landing page.
Screenshot 2023-12-15 at 11.02.40.png
I have messaged to MOZ Support but they recommended to go for the MOZ Community!
Screenshot 2023-12-15 at 11.06.02.png Could you assist me wit this issue please? I can reach HTTML of the necessary page and change what I need for permanent redirection but firstly I need to understand how to do that correctly.0 -
Solve Redirect Chains
I've gotten a few Redirect Issues that involve Redirect Chains, with the https:// version redirecting to the www. version and then redirecting to the right URL. Here is an example:
On-Page Optimization | | Billywig
Schermafbeelding 2021-12-07 om 11.04.32.png I've tried setting a direct redirect between the first and the last URL, but WordPress doesn't seem to allow that (it's overwritten). I've also tried checking the internal links to make sure that none of the links are the first one. They don't seem to be there. Does anyone have any tips on solving these Redirect Chains?0 -
Multilang site: Auto redirect 301 or 302?
We need to establish if 301 or 302 response code is to be used for our auto redirects based on Accept-Language header. https://domain.com
International SEO | | fJ66doneOIdDpj
30x > https://domain.com/en
30x > https://domain.com/ru
30x > https://domain.com/de The site architecture is set up with proper inline HREFLANG.
We have read different opinions about this, Ahrefs says 302 is the correct one:
https://ahrefs.com/blog/301-vs-302-redirects/
302 redirect:
"You want to redirect users to the right version of the site for them (based on location/language)." You could argue that the root redirect is never permanent as it varies based on user language settings (302)
On the other hand, the lang specific redirects are permanent per language: IF Accept-Language header = en
https://domain.com > 301 > https://domain.com/en
IF Accept-Language header = ru
https://domain.com > 301 > https://domain.com/ru So each of these is 'permanent'. So which is the correct?0 -
Large Domain Authority Drop - Please Help
Hey there all, We are having the toughest time trying to figure out why our domain authority went from 12 to 3 with a search visibility score of literally zero. Back in Feb when the D.A.'s were all updated, we went down while all our competitors went up. We've been stuck at 3 for a few months and we can't understand why and aren't sure if we are dealing with a penalty of sorts. www.skycraftstudios.com is our site. We have a total of 60 some odd links in Search Console (some are garbage that we have disavowed, others are quality) but none of them are getting picked up in the newer MoZ index. We have added a few quality links lately, and even sped up our site quite a bit in conjunction with standard best practice optimizations, and even added an SSL cert, yet we stuck at a terrible D.A. of 3 and aren't even able to get into the top 10 pages of our main targeted term which seems incredibly odd to us. The site has been up for almost 2 years. Could this be simply a matter of not enough quality inbound links from the index? Any insight here would be appreciated.
Technical SEO | | SkycraftNate1 -
Why has my website dropped 20 places
Hi, a bit shocked this morning as my website http://www.in2town.co.uk/ has dropped around 20 places in google. Does anyone know why this has happened. The site is updated all day long so not sure what is going on here any help and advice would be great
Technical SEO | | ClaireH-1848860 -
Transfer of website to maintain SEO
I am nearly finished building a new wordpress website to replace the old static HTML site which is currently doing very well in SERPs. My old site is currently hosted by a company who owns the site, my domain is registered with a different company and I have the nameservers pointed at Cloudflare. I have built my new site and have it hosted with a different company and I wish to keep the domain name registered with the company it is currently with.Is there an order that I should follow to move from the old site to the new site using my current domain name so that I minimize any impact on SEO. I built the new site with the same URL structure to maintain linking benefit. thanks
Technical SEO | | casper4340 -
Why is my website banned?
IMy website is Costume Machine at www.costumemachine.com . My site has been banned for 1 year now. I have requested that google reconsider my site 3 times without luck. The site is dynamic and basically pulls in feeds from affiliate sites. We have added over 1,500 pages of original content. The site has been running great since 2008 without any penalties. I don't think I got hit with any linking penalty. I cleaned up all questionable links last November when the penalty hit. Am I being hit with a "thin" site penalty? If that is the issue what is the best way to fix the problem?
Technical SEO | | tadden0