Searchability Strategy
-
We recently had a technical SEO audit carried out and it highlighted how many clicks it took to get to many of our pages (more than 4)).
Does anyone have advice on how to create a structure for our pages to avoid this or recommend any articles I can read?
-
@Caroline_Ardmoor and does the SEO audit mention click distance from pages? It'd not the number of clicks that matter it's the click distance. Click distance from home pages to other pages will determine which pages after home page will index after. So, ask those who did it for you to elaborate on this. What you will want is to ensure page 1 to page 2 is the least clicks. Then the next page of importance must have more clicks then the second page and so on and so forth. https://www.searchenginejournal.com/seo-and-click-distance/3851/
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Tools Should I Use To Investigate Damage to my website
I would like to know what tools I should use and how to investigate damage to my website in2town.co.uk I hired a person to do some work to my website but they damaged it. That person was on a freelance platform and was removed because of all the complaints made about them. They also put in backdoors on websites including mine and added content. I also had a second problem where my content was being stolen. My site always did well and had lots of keywords in the top five and ten, but now they are not even in the top 200. This happened in January and feb. When I write unique articles, they are not showing in Google and need to find what the problem is and how to fix it. Can anyone please help
Technical SEO | | blogwoman10 -
SEO Drop
Over the last few months my rank has dropped by around half and for the life of me I can’t see why. There are no warnings on Google Console. Am I missing something? Website: thespacecollective.com
Intermediate & Advanced SEO | | moon-boots0 -
Linking to a Resource from a multi-language Page
I have a multi-language page where the content is available in several versions (translated). I want to link to a resource that is only available in one English. Is it a good idea to link to this resource from all language versions or should I better include the link only in the English version of my page? In the first scenario for example a Spanisch and a German language version would link to a page in English. Is this ok or could it be considered spam?
Technical SEO | | ConverterApp0 -
Top 3 SEO Strategy/Research Practices
Hi Moz Community, I am launching a series of new e-commerce websites and wanted to know before I started the content writing what are the TOP 3 strategy/research practices and techniques I should be doing before building my website? Bonus points for those who can give me a Top 5! Thanks,
Technical SEO | | xlucax
Luca0 -
Backlink Redirection as Backlink Building Strategy?
Just checking in - i'm working on a site with tons of broken backlinks from high authority sites. For instance, I've discovered that some 90% of their backlinks are broken, and these are from highly recognizable, name brand magazines, newspapers, blogs and the like. Right now, the site has a Domain Authority of 48 (better than most in the industry from what i am learning) yet as the site has been around for years and has gone through 5 redesigns, there is an absolute ton of solid inbound backlinks that are getting 404's. Using Screaming Frog (list mode) I've also learned there are a ton of 301's that turn out to be redirecting to 404 pages so that also starts to add up. I always knew this was a problem / opportunity and I've always considered it a high priority to fix (301) broken links of this sort to improve ranking (you know, using htaccess or WordPress Redirection tools) -- and to avoid multiple redirects wherever possible. In fact, I consider it a basic all-win, no-lose strategy. I always assumed this was the case and I also assume this will continue to be so. However, as a professional, I always want to double check my assumptions every now and then... Is this still considered solid strategy? Are there any issues that one should look out for?
Technical SEO | | seo_plus0 -
Are subdomains a good seo strategy for a multistore e-commerce?
Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards
Technical SEO | | qgairsoft0 -
Best strategy to handle over 100,000 404 errors.
I recently been given a site that has over one-hundred thousand 404 error codes listed in Google Webmasters. It is really odd because according to Google Webmasters, the pages that are linking to these 404 pages are also pages that no longer exist (they are 404 pages themselves). These errors were a result of site migration that had occurred. Appreciate any input on how one might go about auditing and repairing large amounts of 404 errors. Thank you.
Technical SEO | | SEO_Promenade0 -
Is this keyword strategy totally wrong?
I have a Driving School website www.1stclassdriving.co.uk. The site is structured geographically with one page per Area
Technical SEO | | Brian_Worger
(post code) and one page per Driving Instructor. There are links from each Area page to the instructors
working in the Area. The principal search keyword that I want to optimise on is
"Driving Lessons" The thinking was to target each individual Area page for
"Driving lessons in xxx" where xxx is the particular geographic area
and each particular Instructor to "Driving Lessons in yyy" where yyy
is the main town . The ideal would be that a search on "Driving
Lessons" would pick up the root page - search on an area, say "Driving
Lessons in Croydon" would pick up the Croydon area page and a search on a
town, say "Driving lessons in Mitcham" would pick up the Instructor
that covered that town page. However having read Rebeccas Keyword research guide I am
concerned that this strategy is wrong because of the volume of pages that use
"Driving Lessons in xxxx". Does this fall foul of "Keyword cannibalization" ?
and if so what is the best way of being able to achieve our objective?0