Bright Local - Citation Burst. Winner or Loser?
-
Bright Local have a package called "Citation Burst." This looks great but, we all know directory submissions can have an extremely negative impact.
Has anyone used Bright Local for Citation Burst, please let me know?
Thanks
Gary
-
Bright Local's Citation Burst Fade Haircut can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
@melindafarrel bro are tocking in Hey there! Are you looking to switch up your hairstyle? You’re in the right spot! We’re thrilled to introduce you to the exciting world of burst fade haircuts. This trendy style is all about creativity and making a statement.
-
The potential impact of Bright Local's Citation Burst campaign depends on several factors, making it difficult to definitively declare it a "winner" or "loser." Here's a breakdown of both sides:
Potential benefits:
Rapid citation growth: Citation Burst can quickly increase your local citations across prominent directories, potentially boosting your local SEO ranking and visibility.
Improved local relevance: Increased citations can signal stronger local presence to search engines, strengthening your relevance for local searches.
Time-saving: Manually building citations can be tedious and time-consuming. Citation Burst automates the process, freeing up your time for other marketing tasks.
Potential drawbacks:Quality vs. quantity: Some argue that focusing solely on citation quantity can result in low-quality, spammy citations that hurt your credibility with search engines.
Sustainability: The long-term effectiveness of Citation Burst depends on whether the acquired citations remain active and accurate. Ongoing maintenance and monitoring are crucial.
Cost-effectiveness: While convenient, Citation Burst isn't free. Weigh the cost against the potential benefits and other local SEO strategies before deciding.
Overall:The verdict on Bright Local's Citation Burst is ultimately indeterminate. It can be a valuable tool for businesses looking for a quick boost in local citations, but it's crucial to consider potential drawbacks and implement it as part of a comprehensive local SEO strategy.
Instead of focusing on winners or losers, consider evaluating Citation Burst through the lens of your specific business needs, budget, and overall SEO approach. Carefully research and compare options before making a decision.
Remember, local SEO is a long-term game, and building sustainable success requires a combination of tactics, not just a one-time citation burst.
Want to know more about my work. Visit my website of Podcast Agency UK
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. yes
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility.
-
Bright Local's Citation Burst can be considered a valuable tool for businesses aiming to improve their local search engine visibility. It rapidly distributes accurate business information across various online directories, potentially boosting a company's local SEO efforts. However, its effectiveness can vary based on factors like data accuracy and directory relevance. Overall, its value depends on how well it aligns with a business's specific goals and strategy for online presence and local SEO.
-
im am compelled to use brightlocal as moz local is useless to me in new zealand, I came across this discussion looking to see how trustworthy brightlocal is, seems it might the solution
-
There are more countries supported with brightlocal, eg, au and nz. Its interesting to see the differences in whats available.
-
Yes relevance is a key performance indicator.
Thanks again Tom. Your feedback on this subject has been invaluable. If you do come across any data which supports citations to SERPS, please do let me know. I very interested to know its true impact.
-
I can't give you any quantifiable data I'm afraid but all I can say is that "they work" from my experience - both for the local map/carousel listing and for the normal vertical search.
One thing that I have seen is that they are more successful when you a) make every citation exactly the same (address, number etc) and b) when you include those details on your website, preferably sitewide in a footer or header.
It's pretty much Google's way of seeing if you're a local authority - looks for your address and phone on your site, looks for that same stuff on places on yelp, yell, qype etc. The more of those citations you have, the better really.
I've yet to see citations like that have a negative effect, providing all of the sites are reputable and legit. That's why I'm slightly hesitant about some of those local/business specific directories - are some of those really "authority" websites? But for citations, it's all good and you don't really have anything to lose.
Plus you throw in the fact that some people do start their searches on some of those sites, particularly yelp, and all of a sudden having a listing there is a decent traffic channel itself. I've seen a few sites where some of the top referrers are these citation sites.
Just make sure you really are who and where you say you are. If it's virtual offices/VOIP phone numbers, you're gonna have a bad time. Wouldn't surprise me if Google can already detect these automatically.
Would make for a good case study if done en masse for sure.
-
Thanks so much for your detailed reply Tom. Unfortunately Moz is not available to the UK, yet!
I would love to dig deeper into the true impact citations have on SERPS. What are your thoughts on this?
-
Hi Gary
I think what Bright Local are looking to do here is earn you more business citations, rather than directories. It's funny, because the difference is only a subtle one, but rather than getting you on websites that are more "traditional" directories, they instead will look to get you listed on places like yelp, yell, forsquare, bing, yahoo, qype and so on.
Those kind of citations definitely do help. It does look as though Bright Local offer directory listings on moderated, niche specific and local directories, which is less of a risk (but valuable? I'm not so sure). In the package you can also hand-pick which ones you want - so you could opt out of them all if you chose to, which might not be a bad idea.
Looks like it automates/outsources what can be a pretty laborious process, so it might be worth looking into if the price is right. Bright local are a pretty reputable brand so I'd say the quality would be there.
Of course, you could build those citations yourself and good place to start is right here on Moz. Moz has the best ones by city, and best by category, while BrightLocal has an international list, as does WhiteSpark. You can probably find more by searching for "best citations for [country]".
Hope this helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
3 Main Local Ranking Factors
In the Moz article titled Should You Pay for Local Listings Management? by Miriam Ellis, she makes this statement: "Prominence, proximity, and distance are the three types of factors Google tells us it takes into account when ranking local businesses. " I always thought that classic on- and off-page SEO was one of those three factors. What puzzles me about Miriam's statement is this: What's the difference between distance and proximity? Aren't they the same thing?
Local Listings | | btreloar3 -
Our website ranks first in SERP but is not listed in google local list
Hi, Our website is currently (and has been) ranking 1st for a number of keywords but is not listed under the Google Local list. I have double check that all the (physical) info is correct. I do not have a duplicate page. When I order the Google Local results in rating order, we then appear on top! Has anyone come across such a situation and would you have tips on how to solve this issue? Thanks!
Local Listings | | GVZH1 -
How to get 1st page rankings in the local cleaning niche.
Hi guys, I'm trying to learn how to market my carpet cleaning website in Google but without much success. I'm reading marketing forums for over 6 months still can't achieve 1st page rankings. What I'm missing? Can you please check the site and tell me what to improve to get good rankings in Google UK? There are some competitors which are doing very well, for example competitor1, competitor2 but I can't figure out what they have which I don't? I'm not very experienced in marketing but hope someone here will guide me how rank my cleaning website on 1st page.
Local Listings | | badit340 -
How do you do Local SEO in a small town?
Good afternoon everyone! I wanted to start a discourse on a subject that I think might benefit a few select readers. What would be your best plan-of-action to successfully propose and execute a Local-SEO campaign for a small, local business in a rural town? The type of town that has next to zero local directories, the type of business that has hardly any (if any at all) "fresh mentions" on the internet, etc. I'm interested to see how other SEOs would handle tackling this kind of campaign. Can't wait to hear what people have to say!
Local Listings | | TaylorRHawkins
Thanks!
Taylor1 -
Local Listings - where to manage?
I'm optimizing for a a local client and I have suggested we take a look at Moz Local to manage their listings. I showed the customer the data aggregators that Moz Local would push data to. (Which of course they had never heard of). They were concerned about YELP and TripAdvisor, etc. If I populate their local business data into Moz Local > Moz local sends it to > lets say Factual... does Factual send/share this information to Yelp? Or do I need to ad the company information in Yelp or TripAdvisor in addition to what Moz Local is sharing to the aggregators? Would love some feedback! Thanks, Jolie
Local Listings | | MoJoActive1 -
Do canonical links effect local search rankings?
Hello, I have just been doing some reading about canonical links. Part of my role at my family business is to look after all of the SEO and digital marketing for our business. I've been really pleased with the results i've managed to get as we currently rank in the top 3 in the organic search for all of the keywords we've been trying for. My question is though, The Moz scan of my site came back and said we have some duplicate content. Although i've written every page completely from scratch I am sort of saying the same thing. We cover a few different areas for our business and we are in the service industry and i've always thought it was better to have a page dedicated to an area. We are a removals company and I would always type in for example 'Removal companies in London' I wouldn't just type in Removal Companies. It is very location specific which we've found out by asking our customers what they have/would type in. Because of this, I was thinking perhaps this duplicate content is harming our sites SEO so I wondering, if i implemented a canonical link from all of my local area pages to my main House Removals page to say that there is where the content originated.Would it negatively affect the current ranking of my local pages (as it's pretty good) or would it actually increase the strength of our SEO and improve it? Any help would be hugely appreciated 🙂 Cheers, Robert P.S i'm only self taught and i'm trying to learn as much as i can, please be kind.
Local Listings | | BearPaw880 -
Local Citations
So we are working on our citations. Now the issue is (not really an issue, but it is definitely very annoying) is that we have multiple locations. I get that you need to then have multiple listings. Where I get baffled is that I have read that you will then need to have more than 1 google + account for the different addresses. That seems like a lot of work to keep two google + accounts updated. Is this a must for SEO purposes?
Local Listings | | blackrino0 -
Is there any data about how user interact with the local 7 pack listing, do they scroll past it or use it like a normal SERP ?
Does any one have any data about how users interact with the local 7 pack listings in regards to position to CTR ratios, do everyday users tend to scroll past it to the normal SERPs as they might do with adwords ads (as the local pack is formatted slightly different to normal SERPs) ? bMvtUSe.png
Local Listings | | Sam-P0