My landing page changed in google's serp. I used to have a product page now I have a pdf?
-
I have been optimizing this page for a few weeks now and and have seen our page for up from 23rd to 11th on the serp's. I come to work today and not only have I dropped to 15 but I've also had my relevant product page replaced by this page . Not to mention the second page is a pdf! I am not sure what happened here but any advice on how I could fix this would be great. My site is www.mynaturalmarket.com and the keyword I'm working on is Zyflamend.
-
We had a caching error and I think google pulled whatever it could. The webmaster fixed the error and we rebounded (mostly) in the serp's. Oddly we regained our spot for a different product (almost same name different version) but it's actually more relevant and converts better. so it all worked out in the end.
-
I'm glad that helped you, see you on top of the rankings
-
I don't know how I didn't think of nofollow, I generally try to avoid using them but this case is clearcut! Thanks that will be great.
-
hey Ken, yes I've used an advanced search but couldn't find any category for that product, just because that was in fact a product as you specified now) you can still maintain your pdf linked, what I recommend you is to be sure that the pdf won't cannibalize the kw for your page to rank, this by:
- modifying the title as be more descriptive
- using a link like more info on the product to link the pdf (no zyflamend kw on the anchor)
- maybe nofollowing the link to the pdf if you're goal is to not rank with the pdf
-
Are you using a personalized search because my unpersonalized shows it about 14 as does rank checker. Zyflamend is a product, but it's a product that falls under it's brand or condition specific. I removed the pdf link from the product page I'm hoping that will help.
-
I have been doing not any black hat or aggressive optimizations and I don't have any unnatural anchor text. The weird thing is that the only place that the pdf appears on my site is on the original page that isn't on the serps anymore. I also still rank 5th for zyflamend pm, Thats why I'm so confused.
-
Hi Ken, actually I still see the html page ranking over tghe pdf one however they're way down in the serps like position 51 and 52!
I think you should organize the categories pages vs the product ones and then try to use all the related content to boost your results. i don't know what zyflamend is but if it's a cateogry of products the ranking page should be a list page (like this one http://www.mynaturalmarket.com/Herbs-Botanicals.html) if it's a product then a product page. You should reflect that structure in your website, trying to avoid cannibalization through pages, for example avoid inserting category related keywords in your product page or they can cannibalize your list page. In that same way try to not optimize support material as pdfs are to cannibalize product page keywords. you both have zyflamend in the beginning of the title. You can try to cahnge the pdf titel as: additional information on zyflamend - research and bla bla bla... try to be descriptive since you don't want that page to rank.
Hope this may help youy!!
-
What kind of optimizing have you been doing? It could be possible that you over-optimized your anchor text for the keyword, causing your landing page to fall out of the SERPs, and Google is displaying the next relevant page on your site, which happens to be a PDF.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO implications of using Marketing Automation landing pages vs on-site content
Hi there, I'm hoping someone can help here... I'm new to a company where due to the limitations of their Wordpress instance they've been creating what would ordinarily be considered pages in the standard sitemap as landing pages in their Pardot marketing automation platform. The URL subdomain is slightly different. Just wondering if anybody could quickly outline the SEO implications of doing this externally instead of directly on their site? Hope I'm making some sense... Thanks,
Intermediate & Advanced SEO | | philremington
Phil1 -
Strange: page no longer present in SERPS and I'm not sure why
I indexed a new page last week and it ranked 1st The page is still live, still registering sessions in analytics, registering activity in search console Why is it no longer present for the keyword in ranked first for on Friday?
Intermediate & Advanced SEO | | Jacksons_Fencing0 -
What's wrong with the algorithm?
Is it possible that Google is penalising a specific page and in the same time it shows unrelated page in the search results? "rent luxury car florence" shows https://lurento.com/city/munich/on the 2nd page (that's Munich, Germany) and in the same time completely ignores the related page https://lurento.com/city/florence/ How I can figure out if the specific page has been trashed and why? Thanks,
Intermediate & Advanced SEO | | lurento.com
Mike0 -
Google's form for "Small sites that should rank better" | Any experiences or results?
Back in August of 2013 Google created a form that allowed people to submit small websites that "should be ranking better in Google". There is more info about it in this article http://www.seroundtable.com/google-small-site-survey-17295.html Has anybody used it? Any experiences or results you can share? *private message if you do not want to share publicly...
Intermediate & Advanced SEO | | GregB1230 -
Ecommerce URL's
I'm a bit divided about the URL structure for ecommerce sites. I'm using Magento and I have Canonical URLs plugin installed. My question is about the URL structure and length. 1st Way: If I set up Product to have categories in the URL it will appear like this mysite.com/category/subcategory/product/ - and while the product can be in multiple places , the Canonical URL can be either short or long. The advantage of having this URL is that it shows all the categories in the breadcrumbs ( and a whole lot more links over the site ) . The disadvantage is the URL Length 2nd Way: Setting up the product to have no category in the URL URL will be mysite.com/product/ Advantage: short URL. disadvantage - doesn't show the categories in the breadcrumbs if you link direct. Thoughts?
Intermediate & Advanced SEO | | s_EOgi_Bear1 -
Don't affiliate programs have an unfair impact on a company's ability to compete with bigger businesses?
So many coupon sites and other websites these days will only link to your website if you have a relationship with Commission Junction or one of the other large affiliate networks. It seems to me that links on these sites are really unfair as they allow businesses with deep pockets to acquire links unequitably. To me it seems like these are "paid links", as the average website cannot afford the cost of running an affiliate program. Even worse, the only reason why these businesses are earning a link is because they have an affiliate program; that to me should violate some sort of Google rule about types and values of links. The existence of an affiliate program as the only reason for earning a link is preposterous. It's just as bad as paid link directories that have no editorial standards. I realize the affiliate links are wrapped in CJ's code, so that mush diminish the value of the link, but there is still tons of good value in having the brand linked to from these high authority sites.
Intermediate & Advanced SEO | | williamelward0 -
What to do when you buy a Website without it's content which has a few thousand pages indexed?
I am currently considering buying a Website because I would like to use the domain name to build my project on. Currently that domain is in use and that site has a few thousand pages indexed and around 30 Root domains linking to it (mostly to the home page). The topic of the site is not related to what I am planing to use it for. If there is no other way, I can live with losing the link juice that the site is getting at the moment, however, I want to prevent Google from thinking that I am trying to use the power for another, non related topic and therefore run the risk of getting penalized. Are there any Google guidelines or best practices for such a case?
Intermediate & Advanced SEO | | MikeAir0 -
What is the best canonical url to use for a product page?
I just helped a client redesign and launch a new website for their organic skin care company (www.hylunia.com). The site is built in Magento which by default creates MANY urls for each product. Which of these two do you think would be the best to use as the canonical version? http://www.hylunia.com/pure-hyaluronic-acid-solution
Intermediate & Advanced SEO | | danielmoss
or http://www.hylunia.com/products/face-care/facial-moisturizers/pure-hyaluronic-acid-solution ? I'm leaning on the latter, because it makes sense to me to have the breadcrumbs match the url string, and also it seems having more keywords in the url would help. However, it's obviously a very long url, and there might be some benefits to using the shorter version that I'm not aware of. Thanks in advance for sharing your thoughts. Best, Daniel0