Blogs and E-Commerce websites
-
I have recently launched an e-commerce website which has a whopping domain authority of 1!
I was thinking about adding a blog to it (it's in open cart), but that would mean creating it in a wordpress but using the same domain name.
Would this be beneficial from an SEO stand point (i.e sending traffic to w blog that isn't actually on the e-commerce website itself) , or am I better off creating content as blogs/articles on other people sites?
-
A blog is a must for an eccomerce site today, Lindsay.
That's not just from an SEO perspective. It also helps bring in new users, raises brand awareness and is pretty much the bomb.
Yes, you can easily add a blog as a subdomain (blog.site.com) or as a subdirectory (site.com/blog). You can go either way but subdomains are going out of style a bit in the SEO world. In my opinion it doesn't matter a whole lot.
Keep in mind that you can post content on your site AND other people's sites. That's actually a great recipe for success. : )
-
Having a blog is definitely a smart idea. Even though you are using Open Cart, you can just create a subfolder on your host called 'blog' and run WordPress out of there. This way, your main Ecommerce site will be on example.com and your blog will be on example.com/blog. Google won't care that you're running two different CMSs. You are creating the content on your domain and as long as both CMSs are linking to each other then both your blog and Ecom site will gain benefit to any links.
Since Open Cart and WP are both open source, with the right development (or developer) you can actually tweak both systems enough to share the same template files, this way they look the same from a design standpoint. That's really another question in itself, but to summarize, yes, you should start your blog and definitely use wordpress for it if you are comfortable with it.
-
You can install Wordpress on the same domain on a page like mydomain.com/news
Blogs can be a great source for gaining visitors and also keeping your website's content fresh.
Also, with regards to blogging on other sites or your own site, I wouldn't assume you should limit yourself to one or the other - do both
As long as you blog on other sites and build natural looking links then this should help your site rank better and in a safe way.
Don't underestimate the role that a blog can play in building links to your site. If the content is good, you might find some natural links firing your way but even if this doesn't happen you can build links to your blog posts manually which would then send "juice" through the rest of your pages
Matt
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Acquired a company, what should be done with their website?
Hi, I work for a furniture company that essentially purchased another furniture store some time back a few years ago. However, this furniture store that was acquired had a website. The website has no existing pages anymore, only the homepage. The homepage has a message on it describing how it's been taken over and then links to our website. The spam score for the website is 8. I was wondering if there was something else we should do instead of the link, whether that be a straight 301 redirect or if we should have the link at all considering its score. I can provide more information and links if needed. Thanks in advance, Adam
Intermediate & Advanced SEO | | AdamEgarr0 -
Blog Traffic
Hi all, As of today, we put up approximately 900 high-quality, 100% original articles on our blog. However, we have not been able to generate any good traffic since July when it was first launched (blog.ostanding.com). Any suggestion would be greatly appreciated! Thanks again.
Intermediate & Advanced SEO | | businessowner0 -
Using rel cannonical to host a blog as a path on our e-commerce website
There has been recent suggestion (from Rand) that hosting your blog as a folder rather than a subdomain is much better from an SEO point of view. Unfortunately, our blog is hosted on a subdomain with a different technology stack to the main e-commerce site. We are finding it quite tricky to migrate to a folder given the different technologies. Is the following a suitable solution? - 301 redirect from mysite.com/blog/cool-blog-post to blog.mysite.com/cool-blog-post - And then put mysite.com/blog/cool-blog-post" /> on blog.mysite.com/cool-blog-post Would be great to have your thoughts on this guys - I can't figure out if it will work or be an SEO fail.
Intermediate & Advanced SEO | | HireSpace0 -
SEO frustration...is my website too busy?
My real estate website, www.RiverValleyGroup.com, is currently not ranked in the top-50 for any of the keywords that I am currently targeting. I am targeting keywords such as 'Louisville homes', 'homes for sale in Louisville KY', etc....I am starting to think maybe my site needs to be revamped? I'm fairly new to SEO and have no idea how to get on the 1st page of Google for targeted keywords. Please help!
Intermediate & Advanced SEO | | gohawks77900 -
Need Reviews on my new website
Hi, I recently developed this website: http://goo.gl/fl5a5 And started link building to that website and getting some very good links so far. So far ok, but i would request some experienced guys here to post some reviews and help me with your suggestions so that i can rank better. Its been a month since i started link building to this site. . PS: I have cloned my competitors site with unique content. Will this becomes an issue? You can check my competitors site by Google'in my site entire title. Please let me know your thoughts on this.
Intermediate & Advanced SEO | | Vegit0 -
Website architecture and sitewide link
Hello, I was reading this article about website architecture http://www.seomoz.org/blog/site-architecture-for-seo and I have a question about site wide link... I don't think site wide link are good if you want your homepage to have the most " juice " can someone confirm that to me. What I mean by site wide link is let's say I have a page about golf in califorina and I create a link to another page of my website which is about golf in florida that a good practicee to do that or not ? I just used this calculator http://www.webworkshop.net/pagerank_calculator.php and and if I do site wide links the juice doesn't go to my most important page ( the homepage ) which is the one I currently want to have the most juice. However, I noticed that website like amazon do site wide link let's say you are looking at a book and they have lots of links for other books or categories and they still rank very well for the word "textbooks" so I am kind of lost and don't understand why they still rank even though to me their juice goes away by doing site wide links to other books or categories ( even though it is related ) Can someone tell me more about site wide links are they good , bad etc... and is this calculator I use right or wrong ? Thank you
Intermediate & Advanced SEO | | seoanalytics0 -
Duplicate content from development website
Hi all - I've been trawling for duplicate content and then I stumbled across a development URL, set up by a previous web developer, which nearly mirrors current site (few content and structure changes since then, but otherwise it's all virtually the same). The developer didn't take it down when the site was launched. I'm guessing the best thing to do is tell him to take down the development URL (which is specific to the pizza joint btw, immediately. Is there anything else I should ask him to do? Thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Redirecting multiple websites to a single website
I've been trying to run several truck accessory affiliate websites for a quite a while now. I've recently decided to combine all of my affiliate websites into a single community website. This way I'll be able to focus all my energy and link building into a single place and build up a single brand. My question is, how many websites do I try to redirect to the new website at a time? Do I need to spread this out? Or is it ok if I move all of my content and websites at a single time? I have around 30 websites that I could move to this new domain. Thanks! Andy
Intermediate & Advanced SEO | | daenterpri0