To link or redirect? That is the question.
-
I have a site that I don't really use any longer but still has some okay rankings.
I'd like to take advantage of the links point to that site. Is it better to redirect that site to my new one or to just place a link on the homepage pointing to my new site?
-
You should redirect by mapping the pages appropriately. The old sites seems like you are kind of abandoning it, so whatever rankings it currently has, will likely drop over time and the links will lose value. As long as you are staying active with the new site, everyone wins - visitors get to an active site that is being updated, instead of an abandoned one. You win because you are not going to have to worry about the old site or losing that traffic or losing link juice. The search engines win because when they send traffic to the old URLs, the visitor ends up on a better site with fresh content.
-
Try as best you can to do a 301 redirect page for page i.e. map out the structure and relevant page and then redirect it to the relevant page on your new site. That way you have the best chance of passing on the relevant juice and hopefully rankings for each page.
Just a link on the homepage will give you a far less juice through and little of the backlinking power to the old site that you are trying to harness for the new sites' rankings.
Hope this helps!
-
I have the same question that you. Good question, hope to see the answer of the most knowllege persons.
From my point of view the sites that are ranking well could pass good page rank and compete on google first page and give traffic to your brand.
On other hand if we redirect, the redirected site will lose rankings and will not get authority with time. Maybe i would prefer to place it on a domain parking instead of redirect
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mobile Brand Markup Question
Hi Moz Community, I was searching for "Gifts for men" in Google Search on my phone and saw a few results in the 3rd (Nordstrom), 4th (Etsy) and 5th(Grommet) place that had their brand name in the area under the title tag where the green url is usually listed on desktop. One example of the green text under the title tag is Nordstrom which lookes like this: Nordstrom > Shop > Gifts Whereas the first result from UncommonGoods looks like this in the green text: www.uncommongoods.com > by recipient I'm trying to figure out what markup Nordstrom, Etsy, ect used on their site to get their brand name to show up not as a url but as a brandname Anyone know the answer to this? Thanks!
Algorithm Updates | | znotes0 -
Nofolow links drive to losing ranking
Hello there,
Algorithm Updates | | Goran024
I am an owner of mobilnishop website. We selling mobile phones. As you know , new phones coming every few days and they starting to be old after 1-2 years. So I decided to all pages which present old (discontinued) phones make them "noindex". I this way I meant to to focus google on new pages ( for new phones). After 1 year I find a huge losing trafic and key word position on goole. For example, word :
"mobilni telefoni " from 2 place I move to 11. So what I find out is that I LOST LINK JUICE. Is it possible that google does not see given link of my noindex pages? It look that I made auto goal.
Any opinion? Suggest ?0 -
Has anyone used Capterra and will I get penalized for paid links?
Hello - I'm contemplating buying a directory listing on the software promotion website http://www.capterra.com/ . It's a site that gets quite a bit of traffic for people searching for software products and I was interested in promoting my software product there, but I don't want to ruin our very good standing with Google at this time if Google deems Capterra as selling paid links. I'm not interested in this for links but instead as a good source of referral traffic for my software site. If anyone has used Capterra or has advice on whether Capterra might injure my SERP rankings, I would appreciate it. Thanks, Jeff
Algorithm Updates | | DenverDude0070 -
International foreign language SEO questions
I'm looking to add some foreign language pages to a website and have a lot of international SEO questions. I think the overall question is can you do SEO yourself if you are a native English speaker for a language you don't speak (like Chinese)? 1. How do you go about doing keyword research for a foreign language? What tools are available? 2. How do you know what search engines you should optimize for in a different country? And where can you find the technical SEO requirements for each? I'm wondering things like title tag length for Baidu. Or is the Title length different for Yahoo Japan vs. US? Do you write titles and meta tags in Chinese/Japanese for respective countries? Etc.
Algorithm Updates | | IrvCo_Interactive0 -
Dumb International SEO question?
Buongiorno from 18 degrees C Wetherby UK... Client asks - "My swedish site is http://www2.kingspanpanels.se/ how important is having the swedish suffix in the url with regards to rankings in Sweden?" I find these questions really challenging, its like the Hey if i change this url my SEO problems will be fixed, as if its that easy. So my question is - "How weighted is the url suffix / ccTLD in terms of SEO success for a territory / country" Put another way "If the swedish suffix .se was removed would it impact rankings in any way in Sweden?" Grazie tanto,
Algorithm Updates | | Nightwing
David0 -
Effect of Disavow the bad links
Hi, My website was effected in the recent google updates. I have a feeling that this was due to the bad links. I have analyzed all my existing links and either I am removing the bad links or disavow the links. 1. When can I see the effect / results of this activity.
Algorithm Updates | | adiez12341 -
VRL Parameters Question - Exclude? or use a Canonical Tag?
I'm trying to figure something out, as I just finished my "new look" to an old website. It uses a custom built shopping cart, and the system worked pretty well until about a year when ranking went down. My primary traffic used to come from top level Brand pages. Each brand gets sorted by the shopping cart and a Parameter extension is added... So customers can click Page 1 , Page 2 , Page 3 etc. So for example : http://www.xyz.com/brand.html , http://www.xyz.com/brand.html?page=1 , http://www.xyz.com/brand.html?page=2 and so on... The page= is dynamic, therefore the page title, meta's, etc are the same, however the products displayed are different. I don't want to exclude the parameter page= completely, as the products are different on each page and obviously I would want the products to be indexed. However, at the same time my concern is that have these parameters might be causing some confusion an hence why I noticed a drop in google rankings. I also want to note - with my market, its not needed to break these pages up to target more specific keywords. Maybe using something like this would be the appropriate measure?
Algorithm Updates | | Southbay_Carnivorous_Plants0 -
How do blog comment/forum back links compare to editorial back links?
I know that Google prefers a varied back link profile, and so it's ideal to get both - but I wanted to know, are followed back links from blog comments, forum posts etc. (i.e. The low-hanging fruit) weighted significantly lower by Google than links appearing within the of a page, for example? If so, is it possible to quantify by how much?
Algorithm Updates | | ZakGottlieb710