Rankings changing based on location within a country... normal?
-
I recently had a satellite office across the country come to me and say that they couldn't find us on Google, based on a number of keywords they were searching on. I thought that isn't right... I know we rank for those terms. So, I did a search here, and there we were for those very terms, and ranking quite nicely.
Sooo, what's going on there? I know there are variations from Google.com to Google.ca in terms of ranking. But within Google.ca I've not seen this before.
Can anyone shed some light on that?
-
Google collects a ton of information about your browsing habits. If you are pro-Google, then you will accept this collection is used to provide you with the best search results possible. They have the ability to filter results not just by location but pretty much by any factor you can view in Google Analytics.
If you type in "Clear browser cache", Google KNOWS what browser you are using and can add the "Firefox" term in on your behalf, without it being apparent to the user. Take a close look at the wealth of information offered in GA.
I recently searched for some lightbulbs online. Now, whatever said I visit shows lightbulb ads. Google KNOWS I am a possible lightbulb customer.
When the CIA wants information on someone, they go to Google.
-
Yes, I am logged into my Google account. Wow I wasn't aware of that. I must do some more testing.
I'm not even putting a location into the search term. They're really just our head and a few long-tail keywords. It's interesting to see such variations.
Thanks!
-
Yes there are variations within the country too. Depending on your service, and your location it can vary every 10 miles or less too! Like try "plumber Miami" in 33129 or 33186. Completely different results.
Also just in case: when you're checking your own rankings, are you logged in to a Google account? Google search results are not only localized they are also personalized. So this will greatly affect what YOU see vs. what someone else will see.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is "Author Rank," User Comments Driving Losses for YMYL Sites?
Hi, folks! So, our company publishes 50+ active, disease-specific news and perspectives websites -- mostly for rare diseases. We are also tenacious content creators: between news, columns, resource pages, and other content, we produce 1K+ pieces of original content across our network. Authors are either PhD scientists or patients/caregivers. All of our sites use the same design. We were big winners with the August Medic update in 2018 and subsequent update in September/October. However, the Medic update in March and de-indexing bug in April were huge losers for us across our monetized sites (about 10 in total). We've seen some recovery with this early June update, but also some further losses. It's a mixed bag. Take a look at this attached MOZ chart, which shows the jumps and falls around the various Medic updates. The pattern is very similar on many of our sites. As per JT Williamson's stellar article on EAT, I feel like we've done a good job in meeting those criteria, which has left we wondering what isn't jiving with the new core updates. I have two theories I wanted to run past you all: 1. Are user comments on YMYL sites problematic for Google now? I was thinking that maybe user comments underneath health news and perspectives articles might be concerning on YMYL sites now. On one hand, a healthy commenting community indicates an engaged user base and speaks to the trust and authority of the content. On the other hand, while the AUTHOR of the article might be a PhD researcher or a patient advocate, the people commenting -- how qualified are they? What if they are spouting off crazy ideas? Could Google's new update see user comments such as these as degrading the trust/authority/expertise of the page? The examples I linked to above have a good number of user comments. Could these now be problematic? 2. Is Google "Author Rank" finally happening, sort of? From what I've read about EAT -- particularly for YMYL sites -- it's important that authors have “formal expertise” and, according to Williamson, "an expert in the field or topic." He continues that the author's expertise and authority, "is informed by relevant credentials, reviews, testimonials, etc. " Well -- how is Google substantiating this? We no longer have the authorship markup, but is the algorithm doing its due diligence on authors in some more sophisticated way? It makes me wonder if we're doing enough to present our author's credentials on our articles, for example. Take a look -- Magdalena is a PhD researcher, but her user profile doesn't appear at the bottom of the article, and if you click on her name, it just takes you to her author category page (how WordPress'ish). Even worse -- our resource pages don't even list the author. Anyhow, I'd love to get some feedback from the community on these ideas. I know that Google has said there's nothing to do to "fix" these downturns, but it'd sure be nice to get some of this traffic back! Thanks! 243rn10.png
Algorithm Updates | | Michael_Nace1 -
Desk top rankings differ from mobile rankings
Hi there! We are working on clients site for SEO. We have noticed that our clients 'desk top search results' on Google differ from the 'mobile / tablet search results'. For the desktop - the client is in the top 4 results of page one for Google, but for mobile / tablet results they are at the bottom of page one. We converted the clients site to be responsive 6 months ago. We have been through Google webmaster tools and made all suggested alterations. All programming is to a high standard. Competitors all seem to keep their current rankings - whilst our clients seem to drop. Any suggestions what the issue is would be very much appreciated 🙂 Thanks in advance. Phil. . We re-built their website so that it was responsive. We have been But -
Algorithm Updates | | Globalgraphics1 -
Use of http://schema-creator.org boost ranking
Hello all if we use http://schema-creator.org for structured html will it increase our ranking too. has it any benefit for SEO?
Algorithm Updates | | adnan11010 -
Recent Rank drop after Penguin 2.1?
Recently, a lot of pages from our website have moved from page one or ranking number one, to page ten or something. We got a manual penalty message from Google Team, we removed a lot of unnatural links pointing to our pages and disavowed the rest. This got the penalty removed and we got a message from Google confirming the same. Before the manual penalty we were getting about 140,000 visits per day, after the penalty about 80,000. However, after Hummingbird or Penguin 2.1 all our ranks have vanished. We are nowhere in Google for our primary keywords and we getting like 40,000 visits per day. Most are direct or from sources other than Google. We had another look at the links we disavowed, a list of about 11000 domains, we found about 3000 domains to be good. We fixed the disavow file about one week back, but no changes in traffic since. We checking the domains again to see if we have missed more good domains in there; yes, we have. There are still a very few good domains in there. But we are not touching the disavow list; waiting to see the change for the last submitted. We have a dedicated user base, good liking on Facebook, all the stats in Analytics speak good, about 40% repeat visits about 30% direct. About 3000 people search for the site using our brand name as reported in Analytics. I doubt the on-page optimization, the pages could be over-optimized. But the on-page factors for other pages ranking for the keywords are similar. The keyword density is similar, so are the usage of headings and stuff. We have not made any recent changes to these on-page patterns. Our team is not able to figure out what could have gone wrong.
Algorithm Updates | | Develop410 -
How long does it take for a website to starting ranking once the website becomes live?
I am in the process of finishing the last touches on my new company's website and I am wondering about the process of getting my new website to rank on google. I've heard many different things from many different people who believe they know everything about SEO, but they can't all be right. Is there a definite timeline? Thanks
Algorithm Updates | | uofmiamiguy0 -
How did my Page Authority and Page Rank disappear?
I've hit a problem. A couple days ago my site's page authority was 51 and the PR was 3 and now they're 1 and 0 respectively. The developer did adjust some of the code in the site in the past couple days but that shouldn't have affected this. It was last cached by Google on the 5th. Can anyone offer some good advice? If it helps the page is www.duracard.com
Algorithm Updates | | Andrea.G0 -
If you rank first organically for a keyword, will you rank first for variations?
Hi everyone, Hoping that someone will be able to answer this question for us. If we rank first organically for a keyword, are we safe to assume that we'll rank first (or close to it) for variations of that keyword as well? E.g. If we rank first easily for "Hamilton Island", can we safely assume that we will rank well organically for close variations of that keyword such as "Hamilton Islands", "Hamiltonisland", "Hamilton Island Hotel" due to the fact that "Hamilton Island" is in those keywords? We're deciding which keywords to monitor in SEOmoz and we don't want to waste keywords on very similar terms if we don't have to. Really appreciate any responses! Cheers.
Algorithm Updates | | HamiltonIsland0 -
Shouldn’t Google always rank a website for its own unique, exact +10 word content such as a whole sentence?
Hello fellow SEO's, I'm working with a new client who owns a property related website in the UK.
Algorithm Updates | | Qasim_IMG
Recently (May onwards) they have experienced significant drops in nearly all non domain/brand related rankings. From page 1 to +5 or worse. Please see the attached webmaster tools traffic graph.
The 13th of June seemed to have the biggest drop (UK Panda update???) When we copy and paste individual +20 word sentences from within top level content Google does bring up exact results, the content is indexed but the clients site nearly always appears at the bottom of SERP's. Even very new or small, 3-4 page domains that have clearly all copied all of their content are out ranking the original content on the clients site. As I'm sure know, this is very annoying for the client! And this even happens when Google’s cache date (that appears next to the results) for the clients content is clearly older then the other results! The only major activity was the client utilising Google optimiser which redirects traffic to various test pages. These tests finished in June. Details about the clients website: Domain has been around for 4+ years The website doesn't have a huge amount of content, around 40 pages. I would consider 50% original, 20% thin and 30% duplicate (working on fixing this) There haven’t been any signicant sitewide or page changes. Webmaster tools show nothing abnormal or any errors messages (some duplicate meta/title tags that are being fixed) All the pages of the site are indexed by Google Domain/page authority is above average for the niche (around 45 in for the domain in OSE) There are no ads of any kind on the site There are no special scripts or anything fancy that could cause problems I can't seem to figure it out, I know the site can be improved but such a severe drop where even very weak domains are out ranking suggests a penalty of some sort? Can anyone help me out here? hxuSn.jpg0