How do I get a UK website to rank in Dubai?
-
We are trying to get a UK-based children's furniture website to rank in Dubai. We have had a couple of orders from wealthy expats in Dubai and it seems to be the correct target market. Does anyone have any specific knowledge of this area?
We are promoting the same website as for the UK market.
Also does anyone know any user behaviour stats on expatriates using search engines? Do they carry on using the version of Google they are used to, or do most change to the local version of Google?
Thanks in advance
-
Hi Wagada,
if you consider that this question as been answered, please indicate it as such.
If not, please ask for more specific answers
-
I would consider your intuition from a different angle: if expats (and wealthy) are ordering stuff from my site... may it mean that they were already aware of my brand before going living out the UK?
That could be a reason...
If we want to not simply fall into a massive operation of link building in foreign countries or doing (an expensive) international SEO campaign, I would check out how many conversions are originated from abroad organic visits.
Then, I would create a specific landing page focused on expats - independently of the location - that may talk about things that matter to them (i.e.: delivery of the products, goods'transportation insurances...) and then started doing outreach site that probably are visited by expats (i.e.: just check this SERP related to UAE). You will be starting visible to them despite of (or complementing) Google and possibly earn referrals links and traffic.
-
I have many clients in Dubai that they are either in UAE or From other countries targeting the UAE market. Google Prompts the user to change from .com to .ae. ( so they have the option to use either .ae or .com or .co.uk)
on the other hand, Google will provide results that most relevant to that region ( based on ip of the user)
You should track how did they convert from which keywords, social channel or any other marketing channel that led them to convert.
and see how you are performing in that region ranking wise and traffic wise in GA.
-
I only know what I do when I travel out of the country. I always (without exception) go to Google.com instead of the country's version of Google that I'm visiting. I'm positive that most everyone does as well. It is just a little slice of home, just like reading English newspapers or visiting English Forums. The only exception would be for local businesses, but that doesn't pertain to you anyways. I would say that if you are ranking well for .co.uk that you should be fine if you are targeting ex-pats in Dubai.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International targeting search console, why did my rankings dropped?
hi reader, i changed the settings in console to USA, since then my rankings have dropped. my current data center or host is is Asia singapore, i am changing that USA this month question is, am i too late? or tageting should be done after changing ip address
International SEO | | maria-cooper90 -
How do you optimise a website for European traffic?
I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.
International SEO | | JCN-SBWD0 -
Which Google does a .ie website get shown in?
Hi all, I am working on a .ie website and I was under the understanding that if you have a regional domain, like .ie you will limited to being shown in a search engine like google.ie When I go to International Targeting in Google SEarch Console it says the site is associated with: Ireland Am I limiting my ability to rank well in worldwide Google searches with this domain and if so, how can I counter this? Many thanks.
International SEO | | Bee1590 -
Duplicate content on multistore Magento website
Hello there, We run a Magento based e-commerce site in the UK for example: domain.com We are looking to launch a USA and Australian version of the website: usa.domain.com and au.domain.com Obviously the currency will be different and so will some of the content. Will we be penalised for having duplicate content across these 3 sites? (As some pages will be very similar or the same) Thanks Robert
International SEO | | roberthseo0 -
Will website with tag hreflang pass link juice to other country/language version of website?
For example, I have a website XXX.com and I made hreflang tags to other country/language versions of website: ru.XXX.com (for Russia/Russian) XXX.com.ua (for Ukraine/Russian) ua.XXX.com (for Ukraine/Ukraine) Then I will acquire links to XXX.com. The question is: will XXX.com pass link juice to websites ru.XXX.com, XXX.com.ua and ua.XXX.com. Will these websites rank in their countries if I will acquire links ONLY to XXX.com? I looked at https://support.google.com/webmasters/answer/189077?hl=en, but haven't found what google think about that. Thank you in advance. I will appreciate your help.
International SEO | | Kabanchik0 -
Website Internal Search
Hi I'm looking for ‘location search’ functionality to cover an extensive range of global locations to help increase the visibility I have been looking to use Google Places functionality, which has an extremely broad list of locations Would anyone have any experience in using Google places to power their websites internal search as well as if there is a cost to integrate it and other factors to be aware of? Thanks Simon
International SEO | | simonsw0 -
New website coming soon
Currently I'm optimizing content for Anton Laurentiu and I'm doing some keyword strategy, link building... What would be the best way to target his photography and retouching services? He's based in Romania but also able to travel across Europe. Establish the website on the Romanian market (romanian language) or do a research at a larger scale? Thanks.
International SEO | | clotairedamy0 -
Website Translation
Hi All, I know its not an SEO question, but....................... Can anyone suggest a few good website translation "widgets" I would like to give those who are not fluent in English and option to choose another language in which to view the page text. Thank You!!!
International SEO | | APICDA0