Long copy/articles vs short copy/articles
-
Hi i'm after data which shows having long articles (e.g. 3000 words) outperforms a much shorter article like 1000 words (assume they are both the same quality of articles) for SEO and even conversion.
So far i have seen these articles.
http://moz.com/blog/why-content-goes-viral-the-scientific-theory-and-proof including the PDF which links to it.
http://moz.com/blog/what-kind-of-content-gets-links-in-2012
Can anyone recommend any other sources which backs the claim that long articles are normally better than short articles.
Cheers,
Matt
-
Nice link, Chris. Thanks!
I have found from personal experience that long articles pull in a LOT more long-tail traffic.
I have lots of pages on my site that had 50 words several years ago and I have slowly be rewriting them into 1000 to 3000 word articles with lots of photos. As I do this the traffic skyrockets, not only from increase longtail but also by higher rankings.
-
In answer to your specific question, according to SerpIQ, The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2000 words. And the higher up you go on the search listings page, the more content each web page contains--until you reach about 2500 words.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What platform is best for a searchable online library platform for articles, videos and audio?
I have a client who needs an online library for articles, PDFs, videos, and audio. Here are some of the criteria I need met: needs to be searchable needs to be able to accept guest blogging needs to be able to accept user feedback on each item all the items are free. needs to be able to filter results within search results. needs to be able to handle over 10,000 documents/articles that will be put on the site. content needs to be tagged with one or more tags for improved searching. I am familiar with WordPress but wasn't sure that was the best solution for a more advanced library. Any suggestions on other platforms that will work for this application?
SEO Learn Center | | Lael0 -
I changed the {Site Name} of our domain by capitalizing a letter. 48 hours later our SEO rankings are bad. How long does it take to rebound our prior rankings. The {site name} was at the end of every page title.
I changed the {Site Name} of our domain slightly and capitalized a letter. The impact 48 hours later on SEO is really, really bad. How long does it take to recapture our prior rankings and should I change the site name back to the original? The {site name} was at the end of every page title. Thanks for any help/advice on this. We worked so hard to get our business on the first page for many keywords and "POOF" we are gone now.
SEO Learn Center | | LinckB0 -
Best Website satisfaction Survey Tool/Company to use
I need to do a voice of customer survey on one of our key webpages. It's basic questionnaire of why did you come here today, did you complete your task, etc. The company we were using last time Ipercetion has gone up tremendously in price and I was looking for another vendor with same attributes of easy to build survey and simple code that can be put on page easily. Any suggestions would be appreciated. Thanks.
SEO Learn Center | | inhouseninja0 -
Best X-Cart SEO Solutions / Modules?
We recently acquired an e-commerce client that uses X-Cart. We have no previous experience with this platform and it's hard to find any good / helpful info regarding SEO functionality online. Right now I need to figure out how to handle mass redirects of 404 errors, friendlier URLs, resolving duplicate content, XML sitemap generation, robots.txt generation. The functionality built into the platform so far is terrible and all of the modules are pricey. Any recommendations, general or specific, would be insanely helpful if anybody out there has experience with this particular platform. Thanks!
SEO Learn Center | | MichaelWeisbaum0 -
Best Sales Copy Training / Clickbank Training
I would like to learn about creating clickbank products that sell, building an opt in list, designing mini sites to bring in sales, what words to use in the copy, etc... Any training on this anywhere? Complete courses or specialty training?
SEO Learn Center | | getbigyadig0 -
After purchasing the 2011 MozCon Video Bundle how long will it be available online?
I bought the MozCon Video Bundle - how long will I be able to access it online? And how do I access it online - keep clicking the promo icon?
SEO Learn Center | | CeCeBar0 -
Websites copying my content and spamming it on 15+ different domains- WHY?? More pop up as I try to take each one down- what do they gain from this?
I own http://TheCareerProject.org and in the last 3 months over 15 sites have popped up copying my content and Google is scanning it as my own. Why would a site do this? Is it a hacker campaign to take away rankings? What benefits do they get from this. EXAMPLE1 : http://germanbollati.com/heat-victor-hugo-juarez-puebla/, EXAMPLE 2: http://rsa-dev1.com/unbalanced-underwriting-outsourcing-india/ There are 15 more I have submitted to Google Webmaster to evaluate and I contact the site owners and majority do not respond. Why are they doing this and what can I do? Thank you - Alicia- [email protected]
SEO Learn Center | | miller4280 -
Siloing/Sculpting... confusion....
Hiya, I saw that someone asked something similar to this here but I'm wondering if anything has changed. I've found some stuff exclaiming that siloing is a must, and should always be done. But then I've seen that you guys don't really endorse it, or at least in that Q&A you didn't and I can't find anywhere that you give instruction on the best way to do it, except a tiny bit by Richard Baxter here... and usually you do a lot more with everything that is worthwhile. So I guess my question is, where do you stand on it? and if you are for it, will Rand do a tutorial on the best way to go about it, with lots of diagrams and stuff at some point? 😄 Thanks, Steve.
SEO Learn Center | | SteveOllington0