Link Acquisition - PA vs PR
-
I am wondering if someone can please advise on link acquisition. I have the opportunity to acquire a few good backlinks that will bring both traffic and some potential link juice. All things aside, if we are strictly comparing Page Authority with Google PageRank which will provide the most benefit to my SERP ranking?
1. Google PageRank 4 and Page Authority of 25
or
2. Google PageRank 2 and Page Authority of 35
We are strictly talking about SERPs!
-
You are comparing apples and oranges. The combination of PR and pa isn't really going to help you as much as some other Moz metrics. If you are spending time and effort getting links as opposed to mass spam stuff you will want to focus on the subdomain mozrank of the potential link your are getting. Especially if it is a blog related link. That is because your page will grow in authority over time as google indexes more pages on that website that contain links back to that specific post. Great links grow in value over time and crappy links dont. Domain authority is valuable, but it can misrepresent the value of a link if the following occurs:
The website uses spammy methods to link build (Linkscape doesn't do a very good job of determining the difference between contextual based links and comment spam.
The link you are getting is on a subdomain of the website (DA takes into account the domain mozrank which is different than the subdomain which is more important. Especially on hosted blogs like wordpress, blogger, or typepad)
I have asked Ran, and tend to agree with him that you are much better focusing on links on high authority subdomain mozranks with low PA than low domain authorities with a high PA.
That being said. Make sure you also take into account the amount of links on the page. Whatever authority you are going to grab is going to be split amongst those links. It may also be beneficial to spend a proportional amount of time evaluating to the value of the links. If you have a choice between two websites that are in the 70's of DA range you should be spending a lot more time evaluating than DA's in the 20's and 30's
-
Obviously I should take a PR4/PA35 over a PR4/PA20, but should I take a PR2/PA35 over a PR4/PA25?
Take the PA35 and treat the PR stat as if it doesn't exist.
Numeric measurements have value as long as they are accurate. Google has clearly stated PR data is not updated even on a monthly basis. Everything I have seen indicates it is basically a deprecated system of measurement.
-
Yes, but I also thought DA was already factored in PA.
I am asking if anyone has any practical experience building links when they target PA only, rather than PR.
Obviously I should take a PR4/PA35 over a PR4/PA20, but should I take a PR2/PA35 over a PR4/PA25?
(I have watched all the videos and explanations, thank you for the great links. I also have the mozBar).
-
PageRank is an outdated stat. Google doesn't update it very much (if at all) anymore so you're looking at outdated data if you use PR. Page Authority on the other hand is calculated much more frequently. One other metric which you can get (and should heavily consider) from the updated SEOMoz Toolbar for Firefox or Chrome is Domain Authority.
Rand Just did a great Whiteboard Friday Video on Link Acquisition called Competitive Link Analysis Tips.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
links
Hi, in our Google Search Console account, all of our links, built up over a long time have disappeared. they just vanished. it was for a Cardiff demolition company, we work for. any idea why links would just vanish?
Link Building | | sarahwalsh0 -
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
Linking to press coverage, reciprocal links?
We have been generating decent online press coverage with links to our site thanks to our PR agency and I have been asked to link to the online coverage from our website in a 'press coverage' section. My question is would google consider links from our site to the online press coverage as reciprocal links? Thanks
Link Building | | gavinr
Gavin0 -
Why am I getting links in my link report from sites that no longer exist?
So, I have a link report from Link Detox. And I'm going through all of them and considering what sites need to be removed. and trying to find emails and contact webmasters. There is just one odd thing i'm starting to see more of. A lot of links are on websites or webpages that no longer exist. The link no longer exists. Some of the domains are even available for purchase. Why are these links showing on the backlink report and are they really harming my website? Also, do I need to add these links into the disavow document that I will submit to Google?
Link Building | | lightwurx0 -
Root Domain Link for Affiliate's Link
It seems my affiliate link: http://www.hrmsplugins.com?partners=21 is not being considered as a "root domain" backlink when this link is used on their website. Is there a reason for this?
Link Building | | delphia0 -
Link Building
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
Link Building | | azguy0 -
Should I unify my links?
Checking at opensiteexplorer.org I can see that: mydomain.com has has DA 26, linking root domains 1, total links 22 www.mydomain.com has DA 26, linking root domains 31, total links 89 The 22 links to the non-www domain come from the same site, which I would be able to convince to change to the www domain. Is it worth doing it? Will it add up to better DA? Thanks J PS: with only 32 root domains I think I have to do some serious link building...
Link Building | | TIBA0