How to Position Yourself When Doing Link Building & Outreach on behalf of Clients?
-
One of the things we struggle with is how to position ourselves when doing outreach such as link building on behalf of a client. We know many times it is best for outreach to come directly from the client themselves so that it comes across as more genuine. However, some clients prefer to outsource the entire process.
When doing outreach on behalf of clients, how do you position yourself? Are you typically transparent about being a marketer working for an agency, or do you spin it more as being someone 'with' the company? Does it ever make sense to use aliases?
-
If they ask you to be the SEO guy you are part of the company so it's not "claiming to be part of ..", you actualy are
-
Thanks for the great responses so far!
Any SEOs out there against claiming to be part of the client's company?
-
If you want a free link (or link exchange) I've noticed it works better if you're contacting them as if you were the client.
If you're offering money, it doesn't matter. You might as well say you're working for the client and be more genuine that way.
-
personally I always use aliases and always say "we" as being part of the company I represent when doing outreach. It's much more personal.
However that's just me - I've never try any other apporach so I can't compare.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Footer iframe link
Any idea why someone would put a sitewide non-clickable one pixel wide link within an iframe in the footer to a linkedin profile? It has thrown me.
Social Media | | MickEdwards0 -
What percentage of linking root domains is safe for guest posting
Hello, From what I've been experiencing and learning lately, link building seems to be good only in moderation and content marketing - stellar targeted authoritative content - attracting links and pushing it on social channels seems to be much safer. My question is, high quality guest posting - quality sites with good anchor text profile 3+ PR (hopefully more) and one link back from the body of the content to the home page or an article you're pushing - seems good but only in moderation. For high quality guest posting, what would you recommend our percentage of linking root domains to allocating to guest posting. I'm looking for a safe percentage that will hopefully not get devalued any time soon, and any additional advice on making this a good long term balanced strategy. Thanks.
Social Media | | BobGW0 -
Google +1 Client Websites
Is it a good idea to have all of our employees +1 our clients Google Plus accounts? This will add a few more followers but want to avoid any potential issues.
Social Media | | Prager0 -
Are Social Links on Home Page Good for SEO
Hi, I have removed the Facebook, twitter, LinkedIn and G+ links from the top of our home page so as to try and stop users leaving the page. Is this bad for SEO? Thanks
Social Media | | Studio330 -
Twitter inbound link not being indexed
Hello Mozzers! I was using open site explorer to investigate inbound links to our company website and also to our competitors. The main difference being is their top links are all coming from twitter - where as ours aren't. Now our twitter account is about 10months old maybe more and it's got the standard setup with a description and the URL. We've also been tweeting with a link directly to our site. Yet no luck? Am I missing something? Thanks, Dan
Social Media | | Sparkstone0 -
Does anyone see any merchantcircle backlinks showing up in OSE reports for themselves or their clients?
Just got around to looking for a client's link on merchantcircle and didn't see it, so I looked for some other client's links from there and they don't show up either. Am I the last one to notice this?
Social Media | | Chris.Menke0 -
How long until Social Spam achieves the same notoriety/problem as Link Spam used to be
What are people's thoughts on whether or not social spam will become a major problem soon, just like forum profile/blog comment spam, etc, and what do you think the search engines will do about companies that are blatantly gaming the social signals game I.E. since social proof seems to be google's answer to combating anchor text manipulation and content farms, what do you think will be google's answer to combating the rampant social spam that will surely overtake us.
Social Media | | ilyaelbert0 -
Is there anyway for redirected links to still provide SEO value?
I help a site that helps spread word by getting links on peoples social media pages. These links are truncated ie website.com/XyUE for the purposes of tracking clicks, referrals and so forth. I have heard that when a link is in a redirect form like that it loses close to all, if not completely all of its link value. The links themselves are technically 301's. Do these still maintain value? For example, the stopped.at links on this person's twitter. http://twitter.com/#!/Melewis18 Is there any way to make links of this type maintain SEO value? Is there a workaround to truncating for tracking purposes?
Social Media | | MarloSchneider0