Can you use an advance segment as a metric or dimension for another advance segment in GA?

[S.S.N]

I have 3 advanced segments set up:

Branded keywords

Non-branded keywords (all)

irrelevant non-branded keywords.

irrelevant non-branded keywords are keywords where the visitor is not ready to purchase. for example keywords including terms such as "ideas" or "how to"..  these have generated 0 conversions for us, and I want  to track these separately from keywords that have a chance in converting, since the conversion rate between the two groups vary a lot.

for the advanced segment "branded" - i listed a listed of keywords pertaining to the company name - using includes, Matching regexp and | (pipe) between keywords

for advanced segment "non-branded keywords" - i took the same list and excluded matching regexp | between keywords.

**for advanced segments "irrelevant keywords" ** - i took one word as the keyword and used includes, contains, and the keywords..  using OR statement between keywords.  pipe doesn't seem to work with the "contains", and only seems to work with "matching regexp".

**What i want to do is  excluded all items from "Irrelevant keywords"  in advanced segment "Non-branded keywords".  but i can't seem to exclude based on another custom segment. **nor can I list  -   [X statement OR (statement y OR statement Z OR statement AB)]

any thoughts on handling this logic?

[S.S.N]

I couldn't get it to work.. but I did realize that all the irrelevant traffic was going to the same landing page, so i filtered out that landing page (the landing page doesn't product conversions either) instead of the keywords.

[john4math]

Just be careful to keep clicking "Add 'AND' statement".  The "Add 'OR' statement" link always sits above it.  You can add multiple AND statements to an advanced segment.

[S.S.N]

tried using AND instead of OR. .turns it in to  A  AND B OR (C OR D OR E)

instead of A AND ( B OR C OR D OR E)

[john4math]

I may be missing something in what you're saying... but you do see you can do "AND" statements in the advanced segment?  See the screenshot attached... in the lower left there is where you click to add an "AND".  So you can do include keyword matching RegExp AND exclude keyword matching RegExp?  Does that not work for you?

If not, if you know someone good at RegExp, you could build one RegExp to do all of what you're asking.

NUnWUli.png

[S.S.N]

Thanks John,

that seems to be my problem though. I can't seem to combine non-branded &  irrelevant keywords into one segment.

I can't use match regexp since they are mostly longtails and there are literally hundreds of irrelevant keywords. so i used "contains", but then I can't pipe (|),,  so i have about 5 or so "contains" conditions for irrelevant.  i tried to set it up as  (exclude matching regexp branded)OR (contains a OR exclude contains B OR  exclude contains c  OR exclude contains d or contains E) - but it doesn't seem to allow it. it ends up being  exclude match regexp branded OR contains a OR exclude contains B OR  exclude contains c  OR exclude contains d or contains E

[john4math]

I think you might need to set up more advanced segments to do this.  Create a new one for non-branded keywords excluding irrelevant keywords, set it up to use the conditions from your non-branded keywords segment, and use the conditions from the irrelevant keywords segment, but flip the "include/exclude" for each one, and you should be all set.

[BlueprintMarketing]

Yes use this

https://segment.io/