How to Benefit from Author Rank if You Have Expert Interviews
-
We have several interviews with industry experts on our site. How do we get the benefits from Author Rank?
If I link to the interviewee's Google Plus profile, will Google recognize that they contributed to the site. Or do I need to get them to add our site to their contributor section on their Google Plus profile to receive any Author Rank benefits? (I know Author Rank is not believed to be affecting rankings yet).
Thanks!
-
That's a good point. The two-way street prevents people from faking the authorship of pages on your site. Thanks!
The only issue is whether the expert would want to say they are a contributor to our site if they only have contributed one page (the interview). It may help to suggest that it would give them more authority in their subject area from Google's point of view.
-
Some action is required on their part. Otherwise, you could potentially post your own content under someone else's name and benefit from (or destroy) their reputation.
There are two main ways to connect content with the author.
- Through email verification using their G+ profile and a [email protected].
- Adding the link to their G+ profile information.
However, the industry experts who you have content from should want to link to it! If they don't know about Google Authorship, they'd probably appreciate you telling them, so I'd make sure to ask them about it. Google support explains how to set up authorship here: https://support.google.com/webmasters/answer/2539557?hl=en&ref_topic=2371375
Best of luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook Page is not getting rank on Google
I'm trying to rank one of my client's Facebook link on Google. It was on page 3, few months back but now It is no where. I'm properly updating Facebook page, i also tried to make it good for SEO but still suffering and It is no where on Google. Page link is: http://on.fb.me/1iPqUpA Looking for suggestions.
Social Media | | wasimashraf300 -
How do we rank 2nd for this keyword
Hello, We want to rank 2nd for this keyword: NLP Training Here's our site: nlpca.com We currently rank near the bottom of the first page. What we have to work with: One top authority person in our field, with a little bit of time to write content, one other top authority person with a little more time, One very skilled employee that has a long history in our field, is not an authority, but writes good blog posts. She writes some of the content, the authorities write the rest. What else we have to work with: We can't really do outreach in this industry as it would be weird to send all of our competitors, which are also our colleagues and friends, link requests. I don't think it would be appropriate to ask people to share or +1 us either. We can produce content, we've added a blog and we're adding a "What is NLP?" Article. We have good video capability. Also, perhaps an infographic would help as a linkable asset, but I don't know what that could be about. Maybe an eye accessing cues infographic - see this page on eye accessing cues - http://www.nlp-practitioners.com/interactive/nlp-eye-access-cues-game.php Basically, there is general knowledge about the differences in eye accessing cues from person to person and culture to culture. I assume we need something to boost our DA. Anyways, your thoughts on how we can move up for "NLP Training"?
Social Media | | BobGW0 -
Rel Publisher Tag is showing in SERPS, with Rel Author Picture
Hi, This is occurring on a few of my pages on a website I manage. Our homepage, which only has the correct rel publisher code to our brand Google+ page, just started this weekend showing with Rel Author rich snippet. Also, a test with Google's rich snippet testing tool shows the correct Brand Page and Logo, not authorship. Only is SERPS does it show incorrectly Has anyone had this happen, and how did you overcome?
Social Media | | Jinx146780 -
If I check in at my sushi joint, am I going to affect their rankings, and end up in a crowded sushi dive?
In answering a question, I got to pondering something: When we check in with an app like a Yelp, does that affect the rankings? In other words, is more and more check in activity (assume without leaving any review first) going to have an effect like more and more click throughs? Has anyone done any type of study or measure of this? Thoughts? Ideas? Interesting, Thanks, Robert
Social Media | | RobertFisher0 -
Leveraging Facebook to Increase Domain Authority
We have a significant following on facebook with over 6,000 fans, but very few "likes" or "shares" of our homepage. Do fans in anyway affect our sites domain authority and what is the best way to leverage our fan base to increase our DA?
Social Media | | bloomnation0 -
Does shared content affect rankings?
I've noticed that when logged into Google, content shared by people within my social graph is being identified by a "(name of person) shared this". And, content shared by people not within my social graph (but people who have a Google+ account) is being identified with their picture. My questions are: Is this "(name of person) shared this" content showing on first page of results because they're in my social graph. Or would this content have been on 1st page regardless of whether it had been shared? Why is google identifying who is sharing content when they're not in my social graph? Thank you!
Social Media | | LaraMcCulloch0 -
How Social media can help rankings?
How Social media can help rankings? what is popular networks to the curent date?
Social Media | | DiamondJewelryEmpire0