E-commerce store, in need of protecting our own content
-
Dear other Moz fans,
We have an E-commerce store in Norway. Our main conversion to sale still happens in our physical store, but do to the description and information we provide online.
To warn you before you click; Our store is a boutique for "erotic items". A nice one how ever, made buy woman for woman and their man.We use enormous time writing descriptions and information for (almost) every item online.
We really want to protect our content (text information).What is the best practice to mark up "protection" of our hard work content?
Thank you for your time.
Regards form the Flirt girls in Norway. -
Thank you Tuzzel,
I will take a closer look at the article, there might be some ideas there. We have looked at the authorship options, but as you say. It's not what I'm looking for.
Thank you -
Thank you for your fast reply Remus,
But it's not what Im looking for I'm afraid. But still a wrong pointing url discovered, so thank youWe have been searching on rel=author, rel="publisher" and this is more blog related mark-ups. As far as we can see. Our Google+ page dont cover this either, due to that it is a page and not a profile.
I might to this much more complicated that it is... But it is worth a shot.
Monica
-
You have several options, while you can never stop someone coming to your site and actively taking your content you can attempt to trip them up, particularly if they are using automated tools like scrapers. There a are a few article out there (like this) that go into details but common recommendations you will see include things like adding links to your text and images that go to other pages in your site, often the sites stealing the content will then inadvertently include link back to you in their pages. To avoid issues of low quality link from these sources you should probably make these no follow to be safe. Then there is authorship etc. although that’s not quite right for product descriptions etc., though you could investigate the feasibility of this.
Other than that there is enforcing your copyright but to do so you need to locate the stolen content. Again multiple tools out there such as copyscape that Remus mentioned, but again a quick and easy one would be to set up Google alerts to look for that content. Then you can contact the webmasters and utilise DMCA takedown requests etc if necessary.
But if you are looking for methods to physically stop people taking your content im not aware of a fool proof one i am afraid.
Hope this is helpful.
-
Hello,
Maybe Copyscape? They even have a tool called Copysentry which monitors the web regularly for plagiarism.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Benefit of internal link in content
Hi, Is there a real benefit to having internal links in content other than at the bottom of a page for example and not surrounded by content. Would the benefit be 1 to 10 or 1 to 1.5 ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
E-commerce site blog creating bad signals?
I have an e-commerce site with quite a large (subdirectory) blog attached. The blog is very successful, having attracted about 2 million visitors last year - almost 4 times that of our actual e-commerce pages. Although all content is tangentially relevant, the blog does not convert well directly (mostly because it attracts people at the wrong point in the funnel). Our average bounce rate on e-commerce pages is around 40%, while the blog is about 90% (it answers questions directly with some outbound links); and average page visits to e-commerce pages is 4, compared to 1.3 on the blog. I am concerned that this 80% of my traffic that does not often convert and leaves the site quickly, is costing me in rankings on the pages that do perform well. We recently re-released the e-commerce section of the site and despite cleaning up our structure and content, fixing bad URL structure etc., we saw little benefit. I am therefore considering taking the blog OFF our site and moving it elsewhere, linking back to the e-commerce site and allowing it to stand on its own two feet. Is this a bad idea? Thoughts?
Intermediate & Advanced SEO | | redtalons10 -
Rotating content = Google Penalty?
Hi all. We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10. We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward. We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh? Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
Intermediate & Advanced SEO | | bnknowles10 -
What is the proper way to display e-commerce product guides? PDF / JPG?
Hi, On each product page in my e-commerce site, I have a link to show a certificate of authenticity for the product. (similar to any guide in an e-commerce site). I also have the details as plain text on the page, but this is required. What is the correct way to show it, using PDF or JPG? Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
Duplicate Content Issue
Why do URL with .html or index.php at the end are annoying to the search engine? I heard it can create some duplicate content but I have no idea why? Could someone explain me why is that so? Thank you
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Duplicate content for swatches
My site is showing a lot of duplicate content on SEOmoz. I have discovered it is because the site has a lot of swatches (colors for laminate) within iframes. Those iframes have all the same content except for the actual swatch image and the title of the swatch. For example, these are two of the links that are showing up with duplicate content: http://www.formica.com/en/home/dna.aspx?color=3691&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= http://www.formica.com/en/home/dna.aspx?color=204&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= I do want each individual swatch to show up in search results and they currently are if you search for the exact swatch name. Is the fact that they all have duplicate content affecting my individual rankings and my domain authority? What can I do about it? I can't really afford to put unique content on each swatch page so is there another way to get around it? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Duplicate Content on Blog
I have a blog I'm setting up. I would like to have a mini-about block set up on every page that gives very brief information about me and my blog, as well as a few links to the rest of the site and some social sharing options. I worry that this will get flagged as duplicate content because a significant amount of my pages will contain the same information at the top of the page, front and center. Is there anything I can do to address this? Is it as much of a concern as I am making it? Should I work on finding some javascript/ajax method for loading that content into the page dynamically only for normal browser pageviews? Any thoughts or help would be great.
Intermediate & Advanced SEO | | grayloon0 -
Nuanced duplicate content problem.
Hi guys, I am working on a recently rebuilt website, which has some duplicate content issues that are more nuanced than usual. I have a plan of action (which I will describe further), so please let me know if it's a valid plan or if I am missing something. Situation: The client is targeting two types of users: business leads (Type A) and potential employees (Type B), so for each of their 22 locations, they have 2 pages - one speaking to Type A and another to Type B. Type A location page contains a description of the location. In terms of importance, Type A location pages are secondary because to the Type A user, locations are not of primary importance. Type B location page contains the same description of the location plus additional lifestyle description. These pages carry more importance, since they are attempting to attract applicants to work in specific places. So I am planning to rank these pages eventually for a combination of Location Name + Keyword. Plan: New content is not an option at this point, so I am planning to set up canonical tags on both location Types and make Type B, the canonical URL, since it carries more importance and more SEO potential. The main nuance is that while Type A and Type B location pages contain some of the same content (about 75%-80%), they are not exactly the same. That is why I am not 100% sure that I should canonicalize them, but still most of the wording on the page is identical, so... Any professional opinion would be greatly appreciated. Thanks!
Intermediate & Advanced SEO | | naymark.biz0