Subdomain and root domain effects on SEO
-
I have a domain lets say it's mydomain.com, which has my web app already hosted on this domain. I wanted to create a sub-product from my company, the concept is a bit different than my original web app that is on mydomain.com and I am planning to host this on mynewapp.mydomain.com. I am having doubts that using a sub-domain will have an impact on my existing or new web app. Can anyone give me any pointers on this? As much as I wanted to use a directory mydomain.com/mynewapp, this is not possible because it will just confuse existing users of the new product/web app. I've heard that subdomains are essentially treated as a new site, is this true? If it is then I am fine with this, but is it also true that subdomains are harder to reach the top rank rather than a root domain?
-
Why not just buy a new domain if it is a totally separate product?
You are correct: a sub domain is essentially (for SEO purposes anyway) treated as its own entity.
As long as you build great content, find great link opportunities and treat it as you would any other domain you should have no problem getting it ranked.
-
Aditya
No matter what you want to use it for, a sub domain is essentially its own domain and, it does not really affect your original domain. As to how a sub directory will will confuse your visitor but a subdomain won't, I do not see that as true. But, I think your real question is "is it harder for a subdomain to "rank" than a subdirectory? No, but let's be clear about what does rank in the SERPs: Pages.
So, you can have a sub domain with 5 pages that are able to rank just as easily as a domain that has five pages that rank. (Or one page, or 100). Given what you are wanting to sell, I would focus on UI/UX and ranking for the key terms for your apps. Quit worrying about the subdomain vs subdirectory. Choose one and rock on.
Best,
Robert
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink from same domain but different subdomain? any juice here?
will i be able to get the link juice from the same domain but different subdomain, if I have a backlink lets say there is a website, which is featuring my topic on multiple subdomains any benefit? or it will be considered one link?
White Hat / Black Hat SEO | | maria-cooper90 -
Question regarding subdomains and duplicate content
Hey everyone, I have another question regarding duplicate content. We are planning on launching a new sector in our industry to satisfy a niche. Our main site works as a directory with listings with NAP. The new sector that we are launching will be taking all of the content on the main site and duplicating it on a subdomain for the new sector. We still want the subdomain to rank organically, but I'm having struggles between putting a rel=canonical back to main site, or doing a self-referencing canonical, but now I have duplicates. The other idea is to rewrite the content on each listing so that the menu items are still the same, but the listing description is different. Do you think this would be enough differentiating content that it won't be seen as a duplicate? Obviously make this to be part of the main site is the best option, but we can't do that unfortunately. Last question, what are the advantages or disadvantages of doing a subdomain?
White Hat / Black Hat SEO | | imjonny0 -
Advanced Outside Perspective Requested to Combat Negative SEO
**Situation: **We are a digital marketing agency that has been doing SEO for 6 years. For many years, we maintained exceptional rankings and online visibility.However, I suppose with great rankings comes great vulnerability. Last year, we became the target of a pretty aggressive and malicious negative SEO campaign from another other SEO(s) in our industry - I'm assuming they're competitors. Overnight, there were 10,000+ links built on various spam domains using the anchor text: negative marketing services poor seo butt crack kickass ... and more (see attached image) The issue we face are: Time Investment - Enormous investment of time and energy to contact each web admin for link removal. Hard to Keep Up - When we think we're getting somewhere, new links come out of the woodwork. Disavow Doesn't Work - Though we've tried to generally avoid the disavow tool, we've had to use it for a few domains. However, it's difficult to say how much effect, if any, it's had on the negative links. As you can imagine, we've seen an enormous drop in organic traffic since this all started. It's unfortunate that SEO has come to this point, but I still see a lot of value in what we do and hope that spammers don't completely ruin it for us one day. Moz Community - I come to you seeking some new insight, advice, similar experiences or anything else that may help! Are there any other agencies that have experienced the same issue? Any new ways to combat really aggressive negative SEO link building? Thanks everyone! UUPPplJ
White Hat / Black Hat SEO | | ByteLaunch0 -
Is linking out to different websites with the same C-Block IP bad for SEO?
Many SEOs state that getting (too many) links from the same C-Block IP is bad practice and should be avoided. Is this also applicable if one website links out to different websites with the same C-Block IP? Thus, website A, B and C (on the same server) link to website D (different server) could be seen as spam but is this the same when website D links to website A, B and C?
White Hat / Black Hat SEO | | TT_Vakantiehuizen0 -
Learn Local SEO
What are best local SEO practices 2013 ?? to get website on top of all major keywords ???
White Hat / Black Hat SEO | | mnkpso0 -
Are expired domains for Godaddy backlinks already reset by googel ?
When does Google actual reset backlinks to a domain. If i am buying expired domains from godaddy action for linking purpose am i wasting my time.Also if that the case whats the point of buying expired domains with many links pointing to them. If the backlinks to the expired domain still show up under my Google webmaster tool window does that mean Google counts that link?
White Hat / Black Hat SEO | | Ryguy870 -
Adding Domain Names
Hi all, I am pretty new to SEO but i wanted to check out an idea with you guys, I have a business that is called Totaldriveways and the URL is www.totaldrivewaysne.co.uk Although Driveways is a big part of what we do, we are also heavily involved in other services to do with landscaping. The idea ive got is to brand each service with the "Total" for eample Total Driveways is a reconisgened name in my area and i would like to expand that into Total Patios Total Artificial Grass Total Driveway cleaning so each page and service come under a similar brand, my question is is it worth buying these domains also and directing them at the specific pages that they are relevant to, these domains are obviously keyword rich and am guessing will create extra traffic, but will i be penalised at all by google etc. I know this is probably simple stuff to alot of you's but i have no idea Thanks John
White Hat / Black Hat SEO | | totaldriveways0 -
Influence of users' comments on a page (on-page SEO)
Do you think when Google crawls your page, it "monitors" comments updates to use this as a ranking factor? If Google is looking for social signs, looking for comments updates might be a social sign as well (ok a lot easier to manipulate, but still social). thx
White Hat / Black Hat SEO | | gt30