Will changing order of bullet points in product descriptions add some uniqueness?
-
We write our own unique product descriptions and have a unique product video for each color variation and multiple unique product images and display seperate user reviews per color variation.
We prefer to have seperate product pages for each color variation for several reasons (targeting color searches and user experience seeing all color variations when browsing category pages).
Product descriptions of color variations are quite similar.
I was thinking about spinning dynamically order how bullet points of product descriptions are presented to add some more uniqueness.I am not expecting a massive impact, but do you think this increases a bit googles perception of page uniqueness?
-
Hi There,
Simply re-ordering your content is not going to make it any more unique. I've seen mashing up content help sometimes (depending on how trustworthy the site is) but changing the order of the same phrases doesn't add to the uniqueness of the page. Honestly, the results probably aren't worth the time required to do this.
Good luck!
Geoff
-
It`s possible that it might have an effect on your serps BUT just changing the order of bullet points, this is no real criteria for unique content.
Imagine that there is software which is able to identify plagiarism. If you run that software the result would be, that your sites have the same text/content and therefore it`s identified as DC - this is what Google will recognize also. I
t doesn`t matter if you arrange your information in a different way then.
So the question is if this would also have a negative impact? Don`t you think so?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are descriptive titles better?
I'm thinking about changing the page titles on my website and wanted to know if it is a good idea to help improve SEO! Using a page 'training and engagement' as an example (as is on the dropdown), the page title itself is actually 'Providing the skills to make the change stick.' Is that long descriptive title negatively effecting me? Or should I change it to 'Training and Engagement'? Any help would be greatly appreciated 🙂 Sam
On-Page Optimization | | sammecooper0 -
XML Sitemap After On Page Changes
Hi everyone, could anyone please help me understand what to do next with the xml sitemap after making on page changes? For example, a website has an already existing xml sitemap and it's submitted to Google search console. We make changes to the website - URL structure, content, added new pages, 301 redirected broken links etc. for optimisation. Is there anything that we should do to change/update their current xml sitemap? Does it automatically update itself? Do we have to resubmit their xml sitemap to search console? Thanks!
On-Page Optimization | | nhhernandez0 -
Insurance agency - Videos for product pages
I use a company that provides me with insurance related videos. However - these video's can not be shared on You Tube, for whatever reason. My question is; if I add these video's to my product pages on my website will it hurt me in any way? OR do I need to add the text underneath the video? Or do something else to optimize them? I don't want to hurt my pages in any way - but the videos are informative and good quality. Thoughts? and thanks 🙂
On-Page Optimization | | MissThumann0 -
Google Increases Titles and Meta Descriptions Length
So, we now know that Google are changing the Title and Meta Desc length limits to 70 and 200 respectively. Does this mean we all need to jump to immediate attention and modify all our current pages OR, do we wait?
On-Page Optimization | | dynamyt1000 -
Changing existing URL's to improve SEO
Here's a general question: At what PR/page rank (or Moz 'page authority') would you no longer change an existing URL that's cryptic to one that includes the related page keyword or at least relevant terms? Does using a 301 redirect to the new URL preserve the page rank? Thanks!
On-Page Optimization | | flyntime_tx0 -
Should product variations be visible individually?
I can't find any information on this anywhere. We have hundreds of configurable products, all with coloured variations. For example, one of our popular selling chairs comes in 8 different colours. Now, should all these coloured variations be visible individually (and have their own url) or only visible when selected from the dropdown? The problem is, when they have their own url it's going to cause duplicate content issues. It's merely impossible to write a different brief for the same product in 8 different colours. The second issue is, if they are visible individually, one colour is going to be shown TWICE to users, one being the simple product and one being the main configurable. I hope you kind people can help!
On-Page Optimization | | Jseddon920 -
Changing my title tags
My title tags always get changed, i label them correctly, no too long or short and they always get changed, any ideas?
On-Page Optimization | | benjaminmarcinc1 -
Description tag/ duplicate content.
Quick question - will Gg deem it duplicate content if I use the description tag text anywhere else in the on-page copy? Thanks, David
On-Page Optimization | | newstd1000