One big site for a loose theme or multiple sites for each specific theme?
-
Hi,
Our company produces content related to one loose overall theme. Within that we write content and sell products on three specific sub-themes. Some of our customers cross over and have an interest in two or all three themes and others are only interested in one.
At present we have one site covering reviews of products relating to all three sub-themes...
....and three other sites offering how-to guides and tutorials dedicated to each sub-theme.
We do not have a lot of time to commit to SEO and so we are considering merging the content we have on all three subjects into the one site covering them all.
Each of these sub-themes could have websites in their own right and my worry is that it will be harder to rank for these subject specific terms if the content is not on a site dedicated to that subject.
But of course if they were all together then any links we build will be consolidated into one big site.
Does anyone have any experience of this or have any advice on what the best thing to do would be?
Thanks for your help!
-
Our company produces content related to one loose overall theme. Within that we write content.....
That much of your description matches how I spend most of my time. I produce content for a single topic website with many many subtopics. The informative content on the site enables it to compete strongly against powerful retail sites and other information sites. Most of our profits come from ad revenue but we also have a store that sells products related to the overall topic.
Based upon conversion rates, profit margins and the CTR of our own ads we know the average eCPM for displaying our own ads to our website visitors. We input that information into Google's DoubleClick ad server and that competes ads for our own store against all Adsense advertisers. We are happy to make a retail sale and happy to give the visitor to a competitor or unrelated business that outbids the value of our own retail ads.
It is a mathematical approach. We are authors first, retailers second.
About your one site vs multiple sites question. In my opinion it is easier to attack with a battleship than ten potato guns.
If you have one site then all of the domain queries, links, mentions, likes, tweets, focus on a single property. It is easier to build strength in once site than to build strength in ten. Remember, in the SERPs it is one site against all others. A potato gun will be ineffective. I want to attack with the battleship. That is the only way to beat amazon, ebay, about.com and all of the other sites that might appear in your SERPs.
Also, I do have two small sites, each of those is an info site with a specialized store and they are related to a topic of my main site. The main site defeats one of them everywhere, but it succeeds because it has enormous content it its niche. Far more than the main site.
The other site sells products related to the main site but there is not a content basis for it on the main site. Again I use DFP to compete ads for these sites against adsense.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to set up one of the Goal Conversions on Google Analytics for a different site?
We are in the process of a website migration and need to set up the conversions for the new site. What is the most effective way of doing this?
Reporting & Analytics | | Sable_Group0 -
Google Webmaster Tools, about multiple entries for your website
Hi I have a doubt about Google Webmaster Tools or Central as it is call today. I remember that google recommended to have one profile of your website for each domain structure. Let me try to be more clear one profile for http://www.yoursite.com, an other for http://yoursite.com, an other for https://www.yoursite.com, etc. Then in each of them we uploaded our sitemaps and cross our fingers. Now from my experience always the complete url have better index status from the sitemap. Now my question is, today as Google requested all our websites run under https, so conserving the other profiles is affecting how google index our pages? shall we have to delete the old profiles or is better to maintain them? Thanks. Pablo
Reporting & Analytics | | FWC_SEO0 -
Can you track two Google Analytics Accounts on one site?
If you have a site that had an old analytics account and then implemented a new one is it possible to run tracking code that records to both accounts without causing your site or data issues? We are doing this so we don't loose data at any point - ideally it wouldn't have been split between the two but making one redundant isn't an option. Ideally we would have merged the data from both accounts and had one - however the research we have done points to this not being a possibility - unless one of you guys knows different? It would be great if anyone has experience on any this.. Thanks
Reporting & Analytics | | ChrisAllbones0 -
Why does a selection of sites I have written guest posts on not come up on my link analysis?
I have done a few guests posts on different sites and they are not coming up in my link analysis report.
Reporting & Analytics | | meteorelectrical
We created an info graphic on one particular site and this site isn't coming up on the link analysis report. Would there be a reason for this. I ran a check on the sites code and it doesnt contain "nofollow" as i originally thought this was the problem. Here is an example of our work on a site that isn't coming up on the analysis report. http://www.electriciansblog.co.uk/2013/10/energy-saving-using-led-lighting/ Thanks0 -
By linking adwords to ga is it possible to get it done within one profile only?
Hi mozzers, i have a ga account with 40 profiles and none of them are connected to adwords. I would like to connect adwords to just the combined profile and not the other 39 profiles? Is this possible? if it is how would you do it? thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
How To Determine ROI For Specific Keywords
I have been looking through our analytics, and nealy all our conversions are from (not provided) keywords. I am trying to find the keywords that are performing best and also to determine the return I am getting from SEO efforts. I have been told the "not provided" keywords are due to people being logged into Google when they browse. However, this doesn't make sense to me. How is it that only the keywords that convert are "not provided"? Can anyone help with this?
Reporting & Analytics | | inhouseseo0 -
How to find out which URLs are NOT indexed on a site
Is there a way to easily find out which URLs on a store-type site are NOT being indexed in Google? For example, if my sitemap information in Google Webmaster tools shows I have 7342 URLs in my sitemap and 5699 of those indexed, how do I find out what the 1643 non-indexed URLS are? Thanks for any help!
Reporting & Analytics | | GregWalt0 -
Site: Query Question
Hi All, Question around the site: query you can execute on Google for example. Now I know it has lots of inaccuracies, but I like to keep a high level sight of it over time. I was using it to also try and get a high level view of how many product pages were indexed vs. the total number of pages. What is interesting is when I do a site: query for say www.newark.com I get ~748,000 results returned. When I do a query for www.newark.com "/dp/" I get ~845,000 results returned. Either I am doing something stupid or these numbers are completely backwards? Any thoughts? Thanks, Ben
Reporting & Analytics | | BenRush0