Penguin Apply To Internal Linking?
-
Is Penguin focused primarily on backlinks or does it also assess internal linking/anchor text?
We've lost about 3,000 visitors a month since the rolling updates were implemented. I'm always careful not to over-react to algo updates but enough time has passed that I think the dust has settled.
I try to stay white in all I do but I think if I've over-done anything its the internal linking related products/categories with exact match.
My backlink profile also has an over-abundance of affiliate links but that's kind of out of my hands isn't it?
-
Is Penguin focused primarily on backlinks or does it also assess internal linking/anchor text?
In my opinion it is focused on backlinks. If internal anchor text links would kill a site then wikipedia and any informative site that was built on their hyperlinking model would be dead. I got a lot of internal anchor text on my sites and nothing has happened.
If google wanted to dull the impact of internal anchor text they could do it much more easily by just turning a knob and would not need to put it in the Penguin algo and beat webmasters who have done good for their users by hyperlinking their content. Google is after manipulation rather than trying to do a "gotcha" on innocent webmasters.
My backlink profile also has an over-abundance of affiliate links but that's kind of out of my hands isn't it?
You can require any anchor text or linking method that you want. If they don't like it they can quit or you can turn off their bounty. You can require nofollow if you want. My affiliate program tells me what I can't and can do. They have not been telling me how to link but they have their hoops that I better jump through if I want to be paid.
You are in the driver's seat. You just have to decide if you are going to steer or let other people do it for you.
-
Well Matt says this so that may be a good start.
Although he says no I always think Google looks at your internal links for ranks as if you link out to relevant sites i find a page ranks better than one without. You can make your affiliate links no follow if your stuck, also if they are in the footer than can be a bit of a naughty sign from Google.
If you combine this with some rel=canonical for any duplicate content you feel you may have.
The other option is your back links could of been "re-asses" so to speak and you might of had a slightly drop from previously ok links
Hope some of that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
"Avoid Too Many Internal Links" when you have a mega menu
Using the on-page grader and whilst further investigating internal linking, I'm concerned that as the ecommerce website has a very link heavy mega menu the rule of 100 may be impeding on the contextual links we're creating. Clearly we don't want to no-follow our entire menu. Should we consider no-indexing the third-level- for example short sleeve shirts here... Clothing > Shirts > Short Sleeve Shirts What about other pages we're don't care to index anyway such as the 'login page' the 'cart' the search button? Any thoughts appreciated.
Intermediate & Advanced SEO | | Ant-Scarborough0 -
Whats the best practice for internal links?
Hi our site is set up typically for a key product (money page) with 6 to 12 cluster pages, with a few more associated blog pages. If for example the key product was "funeral plans" what percentage of the internal anchor text links should be an exact match? Will the prominence of those links eg higher up the page have an impact on the amount of juice flowing? And do links in buttons count in the same way as on page anchor text eg "compare funeral plans"? Many thanks
Intermediate & Advanced SEO | | AshShep1
Ash1 -
Are We Doing Link Building Right? Do Certain Links Actually Matter?
I've been thinking about this as I go through my daily link building activities for clients. Do we really know as much as we hope/think we do about how Google values inbound links, which links actually matter, and how much these link signals play into rankings? For example, does Google REALLY value the fact that a business is paying to sponsor a local sports team, or to join a local chamber? For local businesses, link building is rather difficult because they don't necessarily have the resources or ability to implement ongoing Content Marketing initiatives to earn links naturally. How can we be sure that the things we recommend actually make a difference? I had my family real estate business featured in almost a dozen articles as expert sources, with links from authoritative sites like Realtor.com and others. Does Google distinguish between a profile link on a site like Realtor.com vs. being featured as an expert source on home page news? Just second guessing a lot of this today. Anyone can to share thoughts and insights?
Intermediate & Advanced SEO | | RickyShockley0 -
If I nofollow outbound external links to minimize link juice loss > is it a good/bad thing?
OK, imagine you have a blog, and you want to make each blog post authoritative so you link out to authority relevant websites for reference. In this case it is two external links per blog post, one to an authority website for reference and one to flickr for photo credit. And one internal link to another part of the website like the buy-now page or a related internal blog post. Now tell me if this is a good or bad idea. What if you nofollow the external links and leave the internal link untouched so all internal links are dofollow. The thinking is this minimizes loss of link juice from external links and keeps it flowing through internal links to pages within the website. Would it be a good idea to lay off the nofollow tag and leave all as do follow? or would this be a good way to link out to authority sites but keep the link juice internal? Your thoughts are welcome. Thanks.
Intermediate & Advanced SEO | | Rich_Coffman0 -
What Are Latest Internal Linking Strategies?
I have been doing a little research, but all the articles are really old. Even the Moz site page is pretty old. So I am wondering, has the strategy changed? Is it OK to still use internal links with your keywords in them? Do you have multiple links on a page? What about a blog post? Do you no follow? What are the thoughts out there on this?
Intermediate & Advanced SEO | | netviper0 -
Footer link - Created by
Hi everyone We created a website for our customer, and we wanted to have a footer link: "Created by WebPerfection.biz" Some Marketing company advised our customer, that it will hurt their SEO if they have that link for us in footer Would you guys advice on this please? Thank you P.S. site for our customer: www.azsedans.com
Intermediate & Advanced SEO | | DavidIRC0 -
Internal Javascript Links
Hi, We have a client who has internal links pointing to some relatively new pages that we asked them to implement. The problem is that instead of using standard HTML links, their developers have used javascript - e.g. javascript:GoTo... The new pages have links from the homepage (among others) and have been live for about 3-4 weeks now - yet are still to be indexed by Google, Bing & Yahoo. Is it possibe that Javascript links are making them difficult to be found? Thanks in advance for any tips.
Intermediate & Advanced SEO | | jasarrow0 -
Looking for a link builder
Hey guys I'm looking for a freelance link builder to work with my agency. Any suggestions would be great. Thanks Jaime
Intermediate & Advanced SEO | | flemingsteele0