Keyword in Domain Name
-
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking?
Thank you for any advise/insight!
-
Thank you for the excellent advise, everyone! I feel much better now. Was worried I was missing out on an opportunity but feel comfortable now staying where I am. THANK YOU!
-
I wouldn't change a thing. You have 8 sitelinks which most companies would kill for. You domain authority is a 30 and your page authority is a 38. You get really good traffic too (>5,000/mo).
Your domain name is less important then people make it out to be. Having a keyword in your URL can help but it doesn't have to be at the domain level. Something like www.enchantingquotes.com/wall-quotes would do just fine.
I personally feel that "Enchanting Quotes" is much more 'brandable' then "Enchanting wall quotes". Google is going more and more towards brands and you have all the signals of good branding.
-
Cindy,
Check out: http://pro.moz.com/campaigns/your account number/keyword-difficulty/
With your account number, you will see that points are given to keyword rankings that use the word in the URL, however also notice that its domain and page authority that are king. So even if you change domains and 301 the old domain to the new one, that the quality of links your website receives will out preform any URL name you choose. Also check the old domain for bad link juice before you go through with the renaming decision. It may be carrying with it links you may not want to have associated with your new URL.
My best advice is to focus your efforts on obtaining quality links to the URL you already use.
-
Hi Cindy,
No, I wouldn't switch domain just to work in an exact match domain name. Being already established and having decent rankings for your main term, such a change probably isn't going to bring you the value you're thinking it might. Keep on working to develop your existing brand through content on your site and via social channels and you'll make good progress with your existing domain.
-
Hi Cindy
If your current site at enchantingquotes.com is ranking well for your the main keyword for your business then I would not change anything.
IMHO_, m_oving everything over and then setting up redirects is not going to be worth it for the time it will take to do it and the result could be a possible negative impact. By the fact that you are ranking currently means your current site is trusted for the search phrase. Moving everything could undo that trust.
For your other domain enchantingwallquotes.com rather than just redirecting it you may be better using that as as a blog site or something like that has useful content on your target market and which then links to your current site.
I hope that helps<
Peter
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Old domain to new domain
Hi, A website on server A is no longer required. The owner has redirected some URLS of this website (via plugin) to his new website on server B -but not all URLS. So when I use COMMAND site:website A , I see a mixture of redirected URLS and not redirected URLS.Therefore two websites are still being indexed in some form and causing duplication. However, weirdly when I crawl with Screaming Frog I only see one URL which is 301 redirected to the new website. I would have thought I'd see lots of URLs which hadn't been redirected. How come it is different to using the site:command? Anyway, how do I move to the new website completely without the old one being indexed anymore. I thought I knew this but have read so many blogs I've confused myself! Should I: Redirect all URLS via the HTACESS file on old website on server A? There are lots of pages indexed so a lot of URLs. What if I miss some? or Point the old domain via DNS to server B and do the redirects in website B HTaccess file? This seems more sensible but does this method still retain the website rankings? Thanks for any help
Technical SEO | | AL123al0 -
Mutiple domains with similar SEO
ok we have one main domain about our company which is about renting luxury and exotic cars. (PrestigeLuxuryRentals.com). We own other domains with similar keywords,meta,etc on the URL and SEO For example, we own domains like exoticcarrentalorlando/exoticcarrentaltampa, with same background and design as main site but, we have different content than main site to avoid duplicate. Keep in mind, all the other domain we own, all have same template with our companies name on it but, it doesnt have any content or link that pertains to main site. is this a problem?
Technical SEO | | prestigeluxuryrentals.com0 -
Does a country specific TLD implicitly influence the full country name for keyword matching?
[Hypothetical situation - domain, country and industry changed] Let's say I have registered http://mybrandname.hk (i.e. Hong Kong) and my goal is to reach people in all global locations searching for Hong Kong hotels. The target audience will almost always put "Hong Kong" into their query, e.g. they might search for "Marriott Hotel Hong Kong". Does the .hk TLD implicitly give me a match for "Hong Kong" or would I structure my URLs such that all hotel info pages fall under a top level subdirectory "hong-kong". i.e. is it enough to have a structure like: http://mybrandname.hk/hotel/marriott Or should I have it like: http://mybrandname.hk/hong-kong/hotel/marriott ? It is safe to assume that other on- and off-page best practices will be followed, e.g. links from other Hong Kong sites, some backlinks anchor text including "hong kong", etc. Of course Marriott is just one example, there would be hundreds of hotels in this example.
Technical SEO | | WellsxiFkrI20 -
No Keyword in URL
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it. My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please? Lindsay
Technical SEO | | lindsayjhopkins1 -
What are the factor effect on keyword postion?
The factor of error in Onpage process or Link building process effect on key word position.
Technical SEO | | magician0 -
Domain authority and rankings?
I have a site that sits in #1 position for its keywords right now. But it only got there about 1mth ago. The site is only about 6mths old with lots of link building. I check the domain authority and its only 37/100 with the #2, #3 sites having domain authority of 57 and 82 respectively. This site has like 800+ backlinks. While the #2 and #3 sites have 20,000+ backlinks. Does it mean that my site will LIKELY drop in rankings very soon? I know there is no certainty but wld you say that it is highly probable my site will drop?
Technical SEO | | jl2550 -
New Sub-domains or New Directories for 10+ Year Domain?
We've got a one-page, 10+ year old domain that has a 65/100 domain authority that gets about 10k page views a day (I'm happy to share the URL but didn't know if that's permitted). The content changes daily (it's a daily bible verse) so most of this question is focused on domain authority, not the content. We're getting ready to provide translations of that daily content in 4 languages. Would it be better to create sub-domains for those translations (same content, different language) or sub-folders? Example: http://cn.example.com
Technical SEO | | ipllc
http://es.example.com
http://ru.example.com or http://example.com/cn
http://example.com/es
http://example.com/ru We're able to do either but want to pick the one that would give the translated version the most authority both now and moving forward. (We definitely don't want to penalize the root domain.) Thanks in advance for your input.0 -
Domain Redirect Issues
Hi, I have a domain that is 10 years old, this is the old domain that used to be the website for the company. The company approximately 7 years ago was bought by another and purchased a new domain that is 7 years old. The company did not do a 301 redirect as they were not aware of the SEO implications. They continued building web applications on the old domain while using the new domain for all marketing and for business partner links. They just put in a server level redirect on the folders themselves to point to the new root. I am on Tomcat, I do not have the option of a 301 redirect as the web applications are all hard coded links (non-relative) (hundreds of thousands of dollars to recode) After beginning SEO; Google is seeing them as the same domain, and has replaced all results in Google with the old domain instead of the new one..... My questions is.... Is it better to take the hit and just put a robots.txt to disallow all robots on the old domain Or... Will that hurt my new domain as well since Google is seeing them as the same? Or.... Has Google already made the switch without a redirect to see these as the same and i should just continue on? (even the cache for the new site shows the old domain address) Old Domain= www.floridahealthcares.com New = www.fhcp.com *****Update after writing this I began changing index.htm to all non relative links so all links on the old domain homepage would point to fhcp.com fixing the issue of the entire site being replicated under the old domain. I think this might "Patch" my issue, but i would still love to get the opinion of others Thanks Shane
Technical SEO | | Jinx146780