The SEO and CRO Value of an Image Next to Page Content

[SparkplugDigital]

If given the choice to add an attractive stock photo to a conversion focused page, do the pros out number the cons in terms of SEO and CRO.

Some pros are that you can include the keyword in the image filename and image alt tag. It can also increase user experience by making the page more attractive.

Some cons might be that it increases page load time which can have a negative impact on SEO and user expereience. Also the visitor might get distracted away from the lead form button.

[AlanMosley]

I can not see a average sized image being a load time problem.
but as joe said make sure you use the alt tag

[Dan-Petrovic]

You will find that an ALT element can be elsewhere on the page and still help, perhaps below the fold (or whatever makes sens for usability) and still achieve the same effect. We've used a stock photo to achieve better conversions successfully and combined it with a strong call to action device. In your case (like in anyone's) there is only one way to find out - try A/B testing