Rep Management with Google+ > Help Needed
-
My client, Pareto Law, have set themselves up with a Google Local Business listing:
https://plus.google.com/+paretolaw, and when searching for the Pareto Law brand this page appears a bit like a site-link under the main search result.I've noticed that other companies, such as moz.com, have their G+ page ranking seperately on page 1 of the SERPs. This is especially important for my client, as we're trying to push down other sites rankings for our brand. In an ideal world I'd want only their twitter, G+, linkedin, & facebook pages ranking amongst wikipedia entries and the like, as opposed to forums discussing my client.
The question is, are Pareto Law able to set themselves up with a G+ business page as well as the G+ local listing page they presently have. Is that an acceptable setup, or are you supposed to have just one or the other? I'm struggling to differentiate between the 2.
-
Hi Matt,
I recommend you read this recent post from Mike Blumenthal at LocalU:
-
I haven't seen G+ bundle like that personally, so I am not sure whether you can "unbundle" or how to go about it in this situation. People to check with are Andrew Shotland ( @LocalSEOGuide ) and David Mihm (@DavidMihm)- two of the top experts in local optimization.
-
Still struggling with this one! The article you sent seems to be comparing an old school Google+ Places page with the newer Google+ Local pages? The confusion I am having is over the difference between a Google+ Profile and a Google+ Local Business Page.
Here are examples of what I understand to be the Moz.com G+ Profile, and what seems to be their G+ Local Business Page:
Moz.com G+ Profile: https://plus.google.com/+SEOmoz
Moz.com G+ Local Business Page: https://plus.google.com/101479834534380514124
These pages serve both purposes well, with the Local Business Page appearing in Google Maps, and the Profile getting it's own listing in the SERPs when searching for the Moz brand.Why then does my clients G+ Local Business Page seem to be an amalgamation of both?
Pareto G+ Local Business Page: https://plus.google.com/+paretolaw
This page appears in Google Maps, but is also listed as their G+ page as a sitelink under their branded search listing. Their local business page has all of the Google Places stuff in it, but also has circles, followers, posts etc.
Can I go ahead and create a seperate G+ Profile for them, or have they somehow combined the 2 already? If they've combined the two then creating another account will be really confusing for people. Which one would they follow?My client has hundreds of employees and clients, and I want them all to interlink and promote the various social media profiles to help them rank. However, trying to get their G+ local business listing to rank seems futile as Google has just bundled it into their P1 listing as a sitelink, and that isn't going to push the other sites down the rankings.
-
There are differences and similarities to the two types of G+ offerings. A very helpful article about the differences and the values was posted by Amanda DiSilvestro a while back on SEW.
It is very helpful in this situation to have both set up. The reality however in an ORM situation is that "just setting these up" does not mean you will get the results you are seeking.
It takes a comprehensive effort to generate enough depth of trust and authority to get all of these channels ranking high enough to get the results you are hoping for.
And quite often, even then, if those forum sites are generally strong overall, it will be even more difficult a task. ORM that is reactive can be overwhelmingly tedious and time / resource consuming.
A better approach to reactive ORM is to create multiple sites as well as have each of the social channels properly optimized. However you need to be EXTREMELY careful in how you do that if you are to succeed and not just garner more problems. You can read about the core concepts of that approach if you go to an answer I posted this morning on another Moz question - all about multiple sites - the benefits, pitfalls... where in my answer I describe different scenarios that you can definitely apply to a law firm. (I've done several audits for law firms needing reactive ORM).
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea?
Sometimes I write a post for another site and then post the first 1/3rd on my site to help promote it. Is this a bad idea? When I do that should I be adding a canonical link to the original post? Should I have /make sure the 3rd party site does something? Is there anything else I should do? Thanks in advance.
Branding | | mcarroll0 -
Best Resources for taking Facebook and Google Plus to the next level
Hello, I'm doing some research on Facebook and Google Plus. I have more experience with Facebook. I'm going to do my own research, but what do you guys think is the best articles or videos for taking Facebook and Google Plus to the next level? My goals are to engage and promote for Ecommerce and Informational sites. Low budget. Thanks, Bob
Branding | | BobGW1 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Why my website did not gets Google page ranking Yet.. Any Suggestions about Moz DA or PA
Hello Mozer, my Website url is :- http://www.blackbowchauffeur.com.au/ is any suggestions regarding Google Page Ranking or MOZ DA or PA...
Branding | | blackbowchauffeur0 -
New Product. New Brand. Gmail/Authorship Questions. Need Advice.
I'm in the process of developing a new product and brand name and would like to create all the social media accounts (FB, Twitter, LinkedIn, etc), including G+ and want it to have it's own Gmail ID like [email protected], so I can set up all accounts using this Gmail ID and if needed down the road, have someone else help manage the accounts so they have that login and my my main Gmail login. My question is, does Google frown upon setting up new Gmail IDs under the same name "Patrick McCoy" as I have my name tied to my personal Gmail account and my company's Gmail account "whiteboardcreations@gmail" both with G+ pages and URLs of /+PatrickMcCoy1 and /+PatrickMcCoy2 respectively. I'd like to have Authorship associated with the new product website and also want the new product to have it's own G+ Business Page to post updates, info, etc., which is why I'm getting a little confused on how I'd do it the right way, What would you do or does it really matter... can my new Gmail account of ABCXYZ@gmail just be /+PatrickMcCoy3 which is associated to my new product/brand name? Thank you and look forward to the feedback!
Branding | | WhiteboardCreations0 -
Google is sticking it to E-commerce Companies right?
Hi all, Excuse the rant - but I'd be interested to hear others thoughts on this... I am completely disheartened by the Google Algorithm updates of the last 18 months. They seem to be completely geared up to making life much much harder for E-commerce companies to rank organically, and much easier for informational sites to rank organically, with the only exception being national or global brands that have millions of pounds to invest in off-line marketing like TV advertising. Is it not all a devious strategy by Google to ensure e-commerce companies have to pay for their traffic? It seems like if you genuinely want to compete organically as an e-tailer, without investing millions in off-line advertising, you basically have to become a publishing house as well as shop. My company sells building supplies. There are plenty of magazines and info-sites out there offering tips, advice, interactive tools etc. for how to build your own home, home improvement advice etc. But if I want to start getting 'natural' links, I have to become an online magazine and information resource as well and start competing with these other reputable info-resources - where is the sense in that? If house-builders want advice and information on building regulations, planning permission etc. they'll visit government information sites and other reputable online resources to get that information, if they want to buy materials they'll go to a shop. It just seems like Google is trying to make every site an information resource - how else are you supposed to get natural links without publishing 'sharable' information - no-one shares links to products really, well not building materials anyway - maybe sexy products like ferrari cars and super-duper laptops or sound systems, but no one is going to go "oh that's a really nice piece of timber, I'll share that with all my friends before I buy it". Just feels like it's getting harder and harder and more and more expensive to trade online. What's everyone else think? Luke
Branding | | LukeyB301 -
Google + Circles
This question is so elementary, I'm almost embarrassed to ask it. I am having trouble directing potential followers/friends to Circle us on our Google+ business page. People add to my personal profile page instead, the result of which, i am not building up Circles for my business while I am building my personal profile which i don't care about. I have made personal requests, used our logo on my personal page header saying "Gina Fiedel representing (business name)" and "Visit our Google+ business page", etc. I feel like I'm missing something. Has anyone found any sort of magic bullet for this? Thanks!!
Branding | | gfiedel0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0