How to Preserve Capitalization of Specific Letters in AdWords?
-
I've used dynamic keyword insertion variations in Google Adwords, but here's one that's a bit tricky and I'm starting to think the only way to do it is to create a unique campaign group for this keyword without DKI to pull it off.
Trying to dynamically insert the keyword actiNOS, but see no way to over-ride DKI in the campaign for this term.
Any ideas or suggestions, or do I need to create a separate adgroup without DKI for this term?
-
I don't believe that's possible. You'd have to create a special ad group like you suggested just for those keywords to get the capitalization in that word to behave that way. Google's capitalization guide is here for DKI.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Finding Average Session Duration for AdWords Campaigns
Happy Holidays Mozzers! Does anyone know how to view 'Average Session Duration' for AdWords campaigns? I can't seem to be able to add it within the AdWords platform and when i try and view it on Analytics, the #/visits isn't matching the #/visits I see when I try and review the campaign via AdWords. Any help on this issue would be great! Thanks for reading!
Paid Search Marketing | | maxcarnage0 -
Google Adwords Clicks not registering properly???
Hello Moz World, I am running a Google Adwords campaign utilizing Google Search and Search Partners only. These are traditional text ads. When I look at the analytics through Google Adwords, I am seeing 60 clicks. Great! However, when I look through the keywords in the ad groups, none of my keywords are registering clicks. I also checked search terms under the keyword tab, and no keywords are populating. Where are my ads being clicked, and how can I view information on these clicks. This is a relatively new campaign, and I am still trying to figure out if I am targeting the right keywords. Thanks ahead of time for all the great responses! B/R Will H.
Paid Search Marketing | | MarketingChimp100 -
Broad Match Modifier - Adwords Experts
Hi All, Looking for a little feedback from anyone running/managing ppc campaigns. I'm trying to decide if Broad Match Modifier search terms are actually helping. I see many instances where they have a low quality score, high cpc and low CTR. This leads to me think that these terms are actually bringing all my other ads down due to these negative signs. I have most search terms as "Phrase Match" and [Exact Match] so i'm not sure why i need the Broad Match + Modifier terms as well. Looking for some advice from the experts ... Do you guys agree with my assessment and what is your overall opinion on the usefulness of Broad Match Modifier terms. Thanks
Paid Search Marketing | | Prime850 -
Seeing lots of 0 seconds session duration from AdWords clicks
Does anyone have more information on one why this might be? Thanks in advance! GyuYc5F.png
Paid Search Marketing | | Whittie0 -
Impressions data: Google Webmaster Tools VS Google AdWords
Dear community, I was doing some research within Google Webmaster Tools (WMT) keyword data when I noticed that the impressions within this tool are quite different compared to the keyword impression data provided by Google AdWords (ADW). Some specs about the situation: Date: December 2014 (31 days). Keyword: brand + main keyword* (e.g. amazon shoes, if Amazon would have been the client) Visitors come from: the Netherlands (>97%). Search volume: 3,8 K for this branded keyword last year (December 2013), of which >99% came from the Netherlands (source: Google Keyword Planner). Search query data: "impressions" for Google WMT (organic keyword impressions) and “impressions” for Google ADW (paid keyword impressions). Of course the ADW keyword is [exact]. So, what's wrong? The data doesn’t match, while I expected approximately the same amount of impressions assuming the keywords are: both [exact] keywords; (check! ✓) within the same period of time; (check! ✓) the Ad is being displayed "all the time" (check! ✓) the domain/page is being indexed "all the time" (check! ✓) How much of a difference is there? Organic impressions: 7,4 K (source: Google WMT) Paid impressions: 2,1 K (source: Google ADW) Note that the search volume according to Google Keyword Planner of last year is somewhere in between: 3,8K. The search volume from this tool of last December is not available just yet (but I don’t expect much difference here since Google Trends shows a steady search volume). If the difference would have been 10-20%, I wouldn't be surprised at all, but this is huge. **What could explain the differences? ** If a lot of people were using AdBlockers (they do, but not nearly as massively (around 10%)). If we would have made mistakes in AdWords: budget, bidding, targeting etc. - This is not the case, got this confirmed by the manager who double-checked the data and settings. Also: since it’s a branded keyword it’s really cheap for us and easy to get high quality scores. If we would have made mistakes regarding indexing/crawling that would have caused an extreme loss in domain visibility in the SERP's: possibly caused by robots.txt, a noindex-tag, server problems etc. This was not the case and Google WebmasterTools says the average position was 1,0 during the complete month. "Something else" went wrong during that specific period of time with this specific domain. I don’t think so because I checked multiple months and multiple other domains of other clients. These gave me the same relative results (okay, some were a bit closer: 30 K paid impressions vs 62 K organic impressions for instance, still a big difference). What other possibilities are left? The impressions from Google WMT and Google ADW are not the same, even though they are called the same and therefore suggest they should be (about) the same. AdWords just randomly fails to display and/or measure some branded ads (even though there is plenty of budget, bidding is fine and QS is 10/10). Definitions of "impressions" for both tools according Google: AdWords definition of "impressions" WebmasterTools definition of "impressions" Hope someone has some more suggestions or useful links! Thanks in advance! Ektor Tsolodimos
Paid Search Marketing | | BlueMango0 -
AdWords Negative Keywords
Hello community! I got a bit stuck with negative keywords management today! I have updated the negative keyword list and as it can be shared among all my active campaign I put it into the shared library. But when I downloaded the recent changes on Editor I can't get to see the new negatives and I can't check their match types. Do I have to upload the list on Editor for each campaign? Thanks
Paid Search Marketing | | PremioOscar0 -
AdWords Sitelinks Disapproved
Hello,
Paid Search Marketing | | Instabill
I cannot find a justifiable reason as to why Google AdWords has disapproved my sitelinks. 1. My link text is descriptive of each page. For instance, I use the link text "Merchant Accounts" for the URL http://www.instabill.com/services/merchant-accounts/ 2. I have four extensions within one campaign. Each have 5 sitelinks with all the same link text and destination URLs. However, only two of the "Merchant Accounts" sitelinks were disapproved from two out of the four extensions. Two "High Risk Accounts" linking to our High Risk Merchant Accounts page were disapproved out of my four extensions, one "Industries We Serve" to our eCommerce Industries page was disapproved, and one "Offshore Accounts to our Offshore Merchant Accounts page was disapproved. Why are some disapproved and not all? 3. I use Daddy Analytics to generate my destination URLs for tracking purposes, but I do not see this as being an issue since the URL still begins with the URL in bullet point 1. After reading a few threads within the AdWords community and reading the AdWords Sitelinks Guidelines, I feel as if I have followed the guidelines. Any helpful advice would be appreciated.0 -
Google Analytics and Adwords Tracking Codes
A site I help someone with in link building was recently redesigned. I do not have access to the site in any way. Well, after the redesign, no conversions were tracking in Adwords and Analytics ecommerce tracking showed no transactions and no amounts. I found the Analytics code and sent it to their programmer. I have linked the Adwords and Analytics accounts. So now conversions are tracked in Adwords and transactions are tracked in Analytics. However, amounts have vanished and not returned. I'm not technically savvy enough to figure this out. How do I get this Analytics code to track transaction amounts so that they appear in Adwords and in Analytics ecommerce tracking?
Paid Search Marketing | | DanDeceuster0