Https://www.mywebsite.com/blog/tag/wolf/ setting tag pages as blog corner stone article?
-
We do not have enough content rich page to target all of our keywords. Because of that My SEO guy wants to set some corner stone blog articles in order to rank them for certain key words on Google. He is asking me to use the following rule in our article writing(We have blog on our website):
For example in our articles when we use keyword "wolf", link them to the blog page:
https://www.mywebsite.com/blog/tag/wolf/
It seems like a good idea because in the tag page there are lots of material with the Keyword "wolf" . But the problem is when I search for keyword "wolf" for example on the Google, some other blog pages are ranked higher than this tag page. But he tells me in long run it is a better strategy. Any idea on this? -
Thanks, I think I am better off make some corner stones out of some powerful articles rather than risking time and energy on the tag pages.
-
That's pretty much what he's saying, because tag archives by design are not really useful pieces of content on their own. They are just lists of blog posts. It seems useful on the surface, but when you think about it, users don't want to search a search engine to then just have to search through another list of articles.
Plus people have tried using tags to rank for keywords a lot in the past, and I have seen far less tag archives ranking in Google over the last few years.
-
Hey There
Most of the time, I default to recommending to NOT index tag pages. It's what I recommend in these two articles;
- http://www.evolvingseo.com/2012/08/10/clean-sweep-yo-tag-archives-now/
- http://moz.com/blog/setup-wordpress-for-seo-success
BUT, with that said, I make these recommendations because people generally don't know what they're doing, and tag archives turn into a big mess. They can result in lots of thin/unhelpful pages, which do not help much when indexed.
I could see a point for using tags in this very specific intentional way. But you'd have to do it perfect;
- You can not over tag things.
- You need to make the tag archives look great
- They need to provide extra value above and beyond the post itself
- And you may want to to add customizations to them (like this plugin does for categories)
You have to recognize the other better options you are forgoing by using tags;
- You could create a page or post focused on the keyword
- You could create a category around that keyword
- You could manually assemble a page/post which is a resource that pulls all your posts together, much like a tag would do automatically, but this would be a unique piece of content hand curated.
-
Hi Fredrico,
Thanks for your reply. I could not fully get your point. My understanding is that if we make one article as corner stone, it will always have limited number of keyword and content while a tag page has way more related content.
What I get from your comment is that you prefer a single article rather than tag page to be targeted for a specific keyword. Am I right?
-
The idea of linking words to the tag page helps engines and people to find related content. However, it is always recommended to noindex tag pages, which means that search engines won't index that page, giving more exposure to the pages that really matter, the ones with the content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Topical keywords for product pages and blogs
Hi all, I have a question regarding keywords. Of course we all know that keyword research should be focused on a certain topic and on user intent (and thus on answering specific questions) instead of trying to put keywords in a page to make it rank. However, duplicate content is of course still an issue. So here's my question: A client that sells floor heating systems that you can install yourself, has a product page for this topic and blog pages for questions regarding this topic. So following pages are on the website: Product page about the floor heating systems the client sells Blog article with tips how to install a floor heating system yourself Blog article about how to choose the right floor heating system These pages all answer different questions and are written about different topics. However, inevatibly all these pages also talk about different aspects of floor heating systems so this broad term comes up on all pages naturally. You could say that a solution is to merge pages and redirect the blogs to the product page, so the product page would answer all questions. But that is not what a customer is looking for. The goal of a product page is to trigger a conversion: let a customer contact the company or ask for a price offer. If the content on a product page is not comprehensive enough, the goal gets lost. Moreover, it doesn't make sense to talk about tips and tricks on a product page. So how do you tackle this problem without creating duplicate content? In search results, the blog pages rank for the specific questions, but the product page doesn't rank for the generic term 'floor heating'. The internal link structure is ok: the product page has obviously more incoming links than the blogs. All on page SEO factors are taken care of as well. Any ideas on this? Thanks!
Intermediate & Advanced SEO | | Mat_C0 -
Page auto directing to /#/id0 but no 301 in place?
I'm a little perplexed and hope someone technically savvy can help. Wordpress site. Our page: www.curveball-media.co.uk/animation Redirects to: www.curveball-media.co.uk/animation/#/id0 I cannot see any reason for this. No 301s, nothing.
Intermediate & Advanced SEO | | curveballmedia0 -
Page / Domain Authority Question
If my website were to purchase a sponsored article on a site with a powerful domain authority that contained a do-follow link, and the link would be "domain.com/articles/new-article" ... obviously new-article would have 0 page authority, being new... is that still considered a valuable link and why or why not?
Intermediate & Advanced SEO | | cat5com0 -
Switching site from non-www to www
Howdy folks, I've got a website that is roughly 3 months old. I created it as a naked URL as I often prefer the look but I've noticed that a lot of my competition has www and also some of my clients seem to prefer it as well. I feel like switching it to www will be of long-term benefit for my site. The problem is that I currently have several pages with first page rankings and a backlinks. I am wondering what the negative effects of switching it to www would be, and how I can minimize any issues. I am guessing I should do a redirect, and I have access to some of the backlinks so I can change those as well, but is there anything else? Thoughts? I appreciate the feedback!
Intermediate & Advanced SEO | | jameswesleyhunt1 -
Is a 301 Redirect and a Canonical Tag on Uppercase to Lowercase Pages Correct?
We have a medium size site that lost more than 50% of its traffic in July 2013 just before the Panda rollout. After working with a SEO agency, we were advised to clean up various items, one of them being that the 10k+ urls were all mixed case (i.e. www.example.com/Blue-Widget). A 301 redirect was set up thereafter forcing all these urls to go to a lowercase version (i.e. www.example.com/blue-widget). In addition, there was a canonical tag placed on all of these pages in case any parameters or other characters were incorporated into a url. I thought this was a good set up, but when running a SEO audit through a third party tool, it shows me the massive amount of 301 redirects. And, now I wonder if there should only be a canonical without the redirect or if its okay to have tens of thousands 301 redirects on the site. We have not recovered yet from the traffic loss yet and we are wondering if its really more of a technical problem than a Google penalty. Guidance and advise from those experienced in the industry is appreciated.
Intermediate & Advanced SEO | | ABK7170 -
Duplicate content on .com .au and .de/europe/en. Would it be wise to move to .com?
This is the scenario: A webstore has evolved into 7 sites in 3 shops: example.com/northamerica example.de/europe example.de/europe/en example.de/europe/fr example.de/europe/es example.de/europe /it example.com.au .com/northamerica .de/europe/en and .com.au all have mostly the same content on them (all 3 are in english). What would be the best way to avoid duplicate content? An answer would be very much appreciated!
Intermediate & Advanced SEO | | SEO-Bas0 -
Using href lang tag for multi-regional targeting on the same page
Hi, I have the site au.example.com and I ranked on google AustraliaI would like to be ranked also in Google New Zeland for the same page (au.example.com) Because they are geographically & culturally close Can I place href lang tag for both countries and present the same page The code should look like: OR should i have create a different page for New Zealand (for eample: http://au.example.com/EN-NZ) And the code will look like: What will work better or there is other solution? Hope I’m clear.. Thanks!
Intermediate & Advanced SEO | | Kung_fu_Panda0 -
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash.
Our site is recieving traffic for both .com/page and .com/page/ with the trailing slash. Should we rewrite to just the trailing slash or without because of duplicates. The other question is, if we do a rewrite, google has indexed some pages with the slash and some without - i am assuming we will lose rank for one of them once we do the rewrite, correct?
Intermediate & Advanced SEO | | Profero0