Yahoo Newspaper Consortium... What can my local newspaper offer me that Yahoo Ads won't?
-
Hi Everyone
I was recently approached by the Vancouver Sun and the Province (our major newspapers in BC), and they said they had an "exclusive partnership" with Yahoo. I can't seem to find much information on it... what is the "Yahoo Newspaper Consortium" and is there any benefit for me going with what the newspapers offer rather than doing our own thing with Yahoo Ads?
Any resources or info is appreciated
-
Hello there,
I did some Googling and found the following.
There was a Yahoo Newspaper Consortium, but it basically disbanded and then reformed as the Local Media Consortium this past fall.
http://www.netnewscheck.com/article/29237/consortium-reboots-beyond-papers-yahoo
The members of this group - do not include any of the newspapers (or the parent companies) you mention
http://www.localmediaconsortium.com/consortium-members/
As of the end of February, this group is now joining forces with Google vs Yahoo
As far as the ad deal you are being offered, I would only assume that it might be easier to work with the newspapers as it may save you a step in having to deal with only 1 ad system vs 2. I would ask to speak with current clients of the newspapers and see how they use the systems, get a demo etc.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you recommend a Content Delivery Network for hosting 20 videos across the website?
We want to host multiple videos across our website and are considering which CDN provider to use, with an average of 18.8GB per month for visitors, we are considering the following companies, some offer a free trial. https://www.maxcdn.com/pricing/ http://www.cdn77.com/pricing https://www.cloudflare.com/plans Does anyone have any other recommendations regarding CDNs for video streaming or have experience in this area as any advice would be much appreciated.
Branding | | Muhammad-Isap0 -
What marketing/branding services can you recommend to get more awareness of my site?
I am a programmer, not a marketing or social media genius. It also takes A LOT of time to market your website properly. Are there services that people can recommend that can help get my site out there and known to people more. I am always working on the SEO part and that takes time to improve. Just looking for suggestions. Thank you!
Branding | | BrickPicker0 -
How can I claim authorship for a doctor using their title "MD" on Google Plus?
Hi Everyone, I am wondering how to claim authorship for doctors while still using their title "MD." Adding MD to Google Plus profiles goes against Google name policy, but in order to comply with the FTC we need to include "MD" to our doctor's name in our article by-lines. I have sent in many appeals with evidence that they have a degree. I also considered creating a "Google Page," but had the impression that you cannot claim authorship with rel=author tags with a "Google Page," only rel=publish. Can anyone help me figure out how to claim authorship for a doctor using (first name last name), MD ?
Branding | | dirigodev0 -
Local SEO - Review's Strategy
I'm trying to brainstorm some ideas for obtaining positive reviews for a my client who's a local business on Yelp and Google+. I think it's best to capture a customer in the "happy moment" after a successful transaction with that business. I'm thinking integrating the option for customers to leave a review on Yelp or Google+ during the transaction process would be best. Do you have any suggestions or experiences on the best way to integrate this into a transaction process where a customer physically walks into their business to make the transaction? (it's an Auto Body Shop BTW) Also any other strategies for getting customers to give reviews? Much appreciated!
Branding | | reidsteven750 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
It's been 2 Months and Google STILL shows my Old URL, why? (help please)
First i just want to say the 301s, change of address and nearly all outer links are changed to the new url since early september. Let me give you an example... Query: Custom Sweatbands Ranking URL: www.stbands.com/custom-sweatbands/ **Correct URL that it is 301'd to for over 2 months now: **www.customonit.com/custom-sweatbands/ More... new sitemap has been submitted since the beginning. The old website www.stbands.com doesn't even exist anymore, in fact at the beginning of this month I got pretty angry and blocked search engines via the robots txt for the old domain. Any way I can get Google to catch on? Thanks in advance!
Branding | | Hyrule1 -
How can I make this into an infographic
Hello, A client of mine really wants an infographic or a visual for viral marketing. Our site: nlpca(dot)com The subject is "What is NLP?". This page has the best NLP definition - we can use the content with permission: http://www.nlpu.com/NewDesign/NLPU_WhatIsNLP.html Would this work as an infographic? Can you give me suggestions (this is my first infographic. I've been doing web design for about 15 years and SEO for 8 years) How could I make this thing really popular in our niche "NLP"? Thank you.
Branding | | BobGW0 -
Can we submit Press release to Google news
Hello, Can we submit Press release to Google news ? If yes, is there any criteria for Google news to accept the Press release ? Is there any benefit in this ? Thanks
Branding | | seoug_20050