Is it better to drip feed content?
-
Hi All,
I've assembled a collection of 5 closely related articles each about 700 words for publishing by linking to them from on one of my pages and would appreciate some advice on the role out of these articles.
Backround: My site is a listings based site and a majority of the content is published on my competitors sites too. This is because advertisers are aiming to spread there adverts wide with the hope of generating more responses. The page I'm targeting ranks 11th but I would like to link it to some new articles and guides to beef it up a bit. My main focus is to rank better for the page that links to these articles and as a result I write up an introduction to the article/guide which serves as my unique content.
Question: Is it better to drip feed the new articles onto the site or would it be best to get as much unique content on as quickly as possible to increase the ratio of unique content vs. external duplicate content on the page that links to these articles**?**
Thank you in advance.
-
Good luck. Like I said, this is just me being silly. I pray to my Google shrine twice a day and this is what it tells me.
All at once or drip feed, either way your content gets up there!
-
Thanks guys for your help. Think I'm going to publish it all at once. Was originally in agreement with Bill but after doing a bit of reading it's probably safe to say that the SE's prioritise good content over content age. I've noticed blogs having slightly inflated PR because of the regular content but it's unlikely I'll be able to keep up regular posts and as a result any benefit derived from drip feeding would fall away when I run out of articles. If it doesn't work I'm calling my lawyer on you guys, hehe kidding :)))))
-
I don't think there is any right or wrong answer to this question. More of a preference.
For me, I like to drip my content.
In my own silly mind, it looks more natural to the search engines rather than dumping a bunch of content on your site.
I also think it keeps the search engines coming back to your site as you posting content through the months and years rather than all at one time.
Mind you. I have no scientific basis for this... just my own anal retentivity. LOL
-
When I have new content I can't wait to get it indexed. So even if I am not promoting it yet on the homepage I will put up links to it on relevant pages just to get spiders into it.
Five articles is no worry.
-
There is no advantage to holding back from a search engine perspective. The only reason I can think of to hold back relates to promotion opportunities for the articles. You could publish one article each week, tweet it and otherwise generate interest around the weekly article. If that is not of interest to you, then I would publish all five articles.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Optimizing shop content for desktop and mobile users
When arranging content on a shop category page I place a descriptive optimized opening paragraph of text above products. On desktop this shows both the opening text and the products above the fold (visible here https://www.scamblermusic.com/royalty-free-music-downloads/ - also shown on the screen grab below). The text may well be ignored by most visitors (who will likely be drawn straight to product images) but it still serves a purpose. dekstop.png When it comes to smaller mobile screens I have started to disable the opening paragraph of text (above the products) and instead place a copy of it below the products, (screen grab below). This keeps the optimized text on the page, but it means that mobile users instantly see products rather than having to scroll past text that they may see as inconvenient. mobile.png I'm conscious of the fact that Google indexes mobile content first, and it also doesn't like duplicate content. I therefore have three questions relating to this: Will moving the optimized text content below all the products to the bottom of the page devalue it (I understand important content should be as near to the top of page as possible)? Although the optimized paragraph of text only displays once on desktop (at the top of the page) and once on mobile (at the bottom of the page) it is actually visible twice in the source code - does this count as duplication, and could it therefore hurt the performance of the page in SERPs? If this practice does cause issues, is there an ideal way to optimize content on pages (especially shop category pages) that doesn't require mobile users to scroll through text before seeing products? Lastly, on topic optimized landing pages that feature product promotions such as this one - https://www.scamblermusic.com/royalty-free-music-downloads/music-licensing-scotland/ - I wonder if it is best to lead with an optimized text introduction above product images, or better to place the products right at the top of the page for immediate impact, then follow this with the content/article/blog post? Many thanks for any advice offered.
On-Page Optimization | | JCN-SBWD0 -
Regarding internal duplicate content
Suppose two of my webpages from the same site are having 30% to 35% common content. The reason behind this common content is that I put same data and images (in the main content area) since both pages are partially related. But, title tag, meta description, h1 tag, urls are different.
On-Page Optimization | | b.me
My questions are Can Google consider it as duplicate content?
Can it hamper the ranking of my pages ?
How can I deal with it?0 -
Duplicate page content
These two URLs are being flagged as 98% similar in the code. We're a large ecommerce site, and while it would be ideal to have unique product descriptions on each page we currently don't have the bandwith. Thoughts on what else might be triggering this duplicate content? https://www.etundra.com/restaurant-parts/cooking-equipment-parts/fryers/scoops-skimmers/fmp-175-1081-fryer-crumb-scoop/ https://www.etundra.com/restaurant-equipment/concession-equipment/condiment-pumps/tablecraft-664-wide-mouth-condiment-pump/ Thanks, Natalie
On-Page Optimization | | eTundra0 -
Is duplicate content harmful? Example from on my site
I'm not talking about content copied from another site but content unique to a site being used on several pages. I have a delivery tab that has precisely the same content as another product page. This content is on four product pages and the dedicated delivery page. Thanks
On-Page Optimization | | Brocberry0 -
Am I cannabalizing my title tags or is there a better way?
I've read some info about title tags and meta, and I'm getting a little confused. If there is a previous discussion that I've missed, please redirect me. thank you. So I have a locksmith and one of his pages is on Auto Locksmith. For every car, I have a page. i.e Acura, Audi, BMW etc. Here is my title tag: Acura Car Keys| Ignition Switch Repair| Key Duplication BMW Car Keys| Ignition Switch Repair| Key Duplication Same for the rest of the different car models on the site. I previously asked a question on here about "What is Cannibalization", and after reading the answer, as well as a full article about it, I think I may be potentially cannibalizing my site with these title tags, though my SEO Moz has not indicated that I am. Should my title tags be instead... Acura car keys| Acura Ignition Switch Repair| Acura Key Duplication for each vehicle page? Additionally, all the Meta Descriptions on each vehicle page read the same as well. Is this correct? We duplicate Acura car keys, repair ignition switches, extract broken keys, replace remotes, reprogram transponder keys and provide emergency locksmith srvc. Lastly, this is for a city, yet I have not placed the city modifier in my tags nor content. Somehow it knows what city I'm in because some of my pages are ranking on Page 1, however other pages are ranking like #188, #257...So I'm just confused. Thanks for any help you can provide. Jaye
On-Page Optimization | | jayestovall0 -
Which is better, a directory 301 redirect or each page in the directory?
A customer of mine has a site with lots of articles and they are all quite spammy. They have not been affected by penguin yet so they asked what to do. I suggested losing the articles directory and 301 redirect to either the home page or another important page. Would a 301 redirect on the entire directory to a single page be the way to go or add redirects from each page within the directory and spread out redirects to various pages in website? Or do you have a better suggestion?
On-Page Optimization | | anthonytjm0 -
Panda Update and Website Content
According to the Panda Update information, website content that is or was written to help with SEO is now not the best idea, but content that is very informative and interesting is the way to go. But if you have an Ecommerce Website how can you write informative bookmarking content, if each product you sell is very similar, and the information for the product is just details about the product. Its hard to write good content for an eCommerce website. We have 300+ products that are all similar, but if we would write content about each product, it would be similar and not interesting to read. People just want to purchase the product, not read a bunch of content. How do websites that sell many products and not content driven websites rank well in search?
On-Page Optimization | | hfranz0 -
Archetecture to avoid content duplicate
Hi, I have lots of duplicate stuff and I need a better site architecture. http://www.furnacefilterscanada.com/ We are selling furnace filters. All furnace filters are sold in 50 different sizes, each sizes comes in 3 different qualities, Bronze, Silver and Gold. Total: 150 products. Right now I have created many categories and subcategories for furnace filters sizes. When the client pickup is sizes, he will end-up to the products page with 3 different options, Bronze, Silver and Gold. They can then compare the filter a select the one he wants to purchase. The problem is, it is not possible to provide different content for each filters, Gold has a description, Silver has another one and also Bronze. The only text that will change in the descriptions, is the filter size. This makes Duplicates text description. Not good when you what to index your site. The positive things to 150 different products, is the page title. example 16x25x4 furnace filters. Those exacte tem get search in Google. A new site architecture with 3 categories, Gold, Silver and Bronze & 50 variables by products (filters sizes) might not be the best options, because no filter size will be index. Can you please help me to find the best architecture in a SEO point of view? Also what about the top navigation bar menu, what is the best options in using it? Right now it is use for Legal, Contact, Policy and I fill it is a wast, those page only get less then 1% clicks. It might be more convenient to use those for categories for example, what is your recommendations in a SEO point of view? Can I create a information page in the left navigation menu and includ all the standard page, like: Policy, Legal ... If I do, will I get penalize by Google? Thank you for your help. We have puts lots of money in AdWords before, but now the next step is to come home organics. I'm using SEOmoz tools, read there new book, and I want increase traffic. I just need your help. Thank you, BigBlaze
On-Page Optimization | | BigBlaze2050