Should I continue adding new content on the website penalized by Google?
-
I have a website that is imposed partial action by Google due to unnatural links. We are in the process to clean up those links. At the same time, I want to add more content to the same website. My concern is whether the new content pages will be affected by Google's action as well. Should I wait until we finish the cleanup and get a green light from Google? In addition, will it be worth doing some on-page optimization on the pages that are affected by unnatural links and Google's penalty? Please advise.
Thanks.
John
-
The answer really depends on what type of penalty you have, but in most cases, your whole site will be affected and the new content will likely struggle. There are some cases where only a certain part of a website or even certain keywords are affected by a penalty and new content could still thrive, but that's not as common.
Still, if you can add good fresh content then I would continue to do so! This can be a sign of good faith to Google that you are actively working on improving your website. You can even link to this content in your reconsideration request to show Google that you are doing all you can to make your website as helpful to users as possible.
-
Hi John,
If the penalty is solely related to inbound links and you are cleaning these up, the content will suffer while your penalty exists (i.e. it won't start ranking well, as it's housed on the bad domain), but once the penalty is lifted, the content should have no trouble ranking, even though it was added when the site was under penalty. The same goes for the on-page optimisation: you'd be doing this for the future, not for the present. It won't help you in the short term, but you should still benefit from the improvements when the site is no longer suffering because of its inbound links.
Cheers,
Jane
-
Hi John,
Although I am no expert, but my research and thinking is that if you are being hit by a domain wide penalty, then yes any new content will also suffer as it is an extension of your penalized domain.
Now even one page can cause a whole site some issues. Just as with most the homepage carries the unnatural links, so the whole site hurts because of it.
I am sure an expert will chime in soon, Best Wishes
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Google Search Console Data is different from Moz Data for my website
Hi All I am running a website, I have been using Moz since Feb 2021. Kindly go through these pics My question is why Moz is showing 2K plus backlinks while Google search console is showing just 1253 backlinks. Why fewer links in the google search console is less? How can I increase Google search console backlinks? Also, Moz is showing 90+ DA backlinks but those websites are not showing by the Google search console. What should I do to let google consider them? m0JGjBQ.jpg Cmp8ei3.png
Link Building | | ssubodhsingh0 -
How to create link from google redirect?
I have seen redirect links from google but not sure how to create one. Please guide if anyone knows the answer. Example: https://images.google.cv/url?q=https://mza.seotoolninja.com
Link Building | | Melissacarter3 -
Backlinks from foreign language websites?
Hi My website is focused on slovakian customers, I instaled google translate tool on my website (english spoken visitors can translate content) - If Im going to get some backlinks from foreign language websites related to my website is it ok for SEO? Of course Im talking about website significant Page rank. Thanks for answer.
Link Building | | centrum0 -
Why articles submitted to squidoo not indexed by google
Hi, I have written a few articles and uploaded to squidoo/hubpage last month and they have been accepted and I can see the links in the articles. But they dont appear in the latest link report from Google Webmaster Tools. Is it because it's delay or Google simply wont treat them as valid links? Thanks
Link Building | | LauraHT0 -
What is the Best Way to Site Structure My New Content?
I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links. My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc. From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page. I have a few options. Lets use "gold trading" instance. 1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?). Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages. 2. Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html. Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url? 3. Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading Any advise/questions appreciated.
Link Building | | trader2470 -
Website dissapeared out of Google
Hi Everyone, About 2 months ago i launched a website called http://spelenroulette.nl, i did some linkbuilding for this website in the meantime with other roulette/gaming related websites and the website got a bit up in Google. But when i was checking my rankings today the frontpage of this website doesn't show up on the first 80 pages? Only some subpages are still on the same positions. Could this be for a rank-update like these happens all the time and your site dissapears from Google for several days, or could this be because of wrong/too many backlinks or something completely different? Regards, Yannick
Link Building | | iwebdevnl0 -
Maintaining a Network of Websites
Hello, My question is regarding networks of websites. Right now I have over 150 websites that I bought of the auction houses. They are all sitting on the same GoDaddy account. Most of them have different C-Class IP's. I think I have around 55 different ones. So my question is, does it matter if they are all under one GoDaddy account? Does this have any negative impact on my rankings. And also, how can I upload content to all of the websites quickly, instead of having to login constantly to every single on of them. I use these websites of course to rank a few main websites, I have a client, and I began first using blogrolls to send links to him, and recently I started using actualy content links since I've read here that is a lot more powerful.
Link Building | | grommeman0