What coding works for SEO and what coding doesn't?
-
Hi:
I recently learned about inline styles and that Google started penalizing sites for that in October. Then I was told that Wix and Flash don't work (or work well) either for SEO as the engines won't crawl them (I think). Does anyone know of a blog that goes over everything that doesn't work so that I could recognize it when I look at someone's code. Anyone know of such a resource?
Cheers,
Wes
-
Hi Mark:
Thanks very much for your note. I tried something similar the SEO Browser, and it shows you what the search engines see. Very useful.
Cheers, Wes.
-
The general rule of using HTML for everything is one that I would follow. If you're unsure if something is crawlable, try downloading the web developer plugin for chrome http://chrispederick.com/work/web-developer/. Then disable javascript and plugins and refresh the page. Any content that can't be seen then probably won't be seen by search engines either.
-
Hi Wesley,
I would recommend going over a couple of technical SEO audits you can find on the web. They give a clear insight in what SEOs are looking for when doing a technical audit for SEO. It mostly contains way more than only checking for Flash or Wix sites that hide or dont' display any content in their HTML.
-
Thanks very much, I'll definitely try the adwords and the cached versions.
Cheers,
wes
-
Basically a web page has to be crawlable. If an engine can't crawl it than you don't exist. SEO 101, use html for all text. Google has made strides to try to understand what sites are about but to keep it easy for crawlers use html.
As for a tool you can use googles adwords tool and add the url into "landing page" and see how some of the site gets crawled by a simple bot. You can also look at google cached versions of sites and look at the "text only" options, that should give you a good view of what the crawlers see.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Product schema GSC Error 'offers, review, or aggregateRating should be specified'
I do not have a sku, global identifier, rating or offer for my product. Nonetheless it is my product. The price is variable (as it's insurance) so it would be inappropriate to provide a high or low price. Therefore, these items were not included in my product schema. SD Testing tool showed 2 warnings, for missing sku and global identifier. Google Search Console gave me an error today that said: 'offers, review, or aggregateRating should be specified' I don't want to be dishonest in supplying any of these, but I also don't want to have my page deprecated in the search results. BUT I DO want my item to show up as a product. Should I forget the product schema? Advice/suggestions? Thanks in advance.
Technical SEO | | RoxBrock1 -
301 Re-directing 'empty' domains
Hello, My client had purchased a few domains and 301 re-directed them, pointing to our main website. As far as I am aware the 'empty domains' are brand related but no content has ever been displayed on them, and I doubt they have much authority. The issue here is that we took a dive in ranking for our main keyword, I had a look on ahrefs and found the below: | www.empty-domain/our-keyword | 30 | 19 | 1 | fb 0
Technical SEO | | SO_UK
G+ 0
in 4 | REDIRECT 301 TO www.main-domain/our-keyword | 8 Feb '175 d | The ranking dip happened at the same time as the re-direct was re-discovered / re-crawled. Could the 'empty' URL in question been causing us any issues? I understand that this is terrible practice for 301 redirects, I was hoping someone in the community could shed light on any possible solution for this.0 -
Redirect 'keyword-url' to improve ranking?
I was wondering if a good url, with a keyword in it, can help you improve the position of that certain keyword by redirecting that url to your website. To make it clear: We run the website www.terello.nl, and have the possibility to let the url www.iphonereparatie.nl (translation: iphonerepair) redirect to our website. Would this help us to rank for the keyword 'iPhone reparatie'? I hope that I made myself clear this way:) Otherwise i'm more than happy to clearify myself!
Technical SEO | | Jan-Peter0 -
Sitemap issue? 404's & 500's are regenerating?
I am using the WordPress SEO plugin by Yoast to generate a sitemap on http://www.atozqualityfencing.com. Last month, I had an associate create redirects for over 200 404 errors. She did this via the .htaccess file. Today, there are the same amount of 404s along with a number of 503 errors. This new Wordpress website was constructed on a subdirectory and made live by simply entering some code into the .htaccess file in order to direct browsers to the content we wanted live. In other words, the content actually resides in a subdirectory titled "newsite" but is shown live on the main url. Can you tell me why we are having these 404 & 503 errors? I have no idea where to begin looking.
Technical SEO | | JanetJ0 -
Can the Hosting location of image files have a negative effect if 'off-site' such as on the devs own media server ?
Hi Can the Hosting location of image files have a negative effect if 'off-site' such as if they are on the developers own media server ? As opposed to on the actual websites server or file structure ? In the case i'm looking at the image files are hosted on a totally separate server (a media subdomain of the developers site server) from the subject sites dedicated server. Will engines still attribute the properties of files hosted in this manner to the main website (such as file name, alt attributes, etc etc) ? Or should they really be on the subject sites server own media folder ? Cheers Dan
Technical SEO | | Dan-Lawrence0 -
Structuring URL's for better SEO
Hello, We were rolling our fresh urls for our new service website. Currently we have our structure as www.practo.com/health/dental/clinic/bangalore We like to have it as www.practo.com/health/dental-clinic-bangalore Can someone advice us better which one of the above structure would work out better and why? Should this be a focus of attention while going ahead since this is like a search engine platform for patients looking out for actual doctors. Thanks, Aditya
Technical SEO | | shanky10 -
Most common SEO issues with Magento
Which issues does Magento provide out of the box, what should i be aware of? What would you recommend to change/fix as soon as possible?
Technical SEO | | Mickelp0 -
Pictures 'being stolen'
Helping my wife with ecommerce site. Selling clothes. Some photos are given by producer, but at times they are not too good. Some are therefore taking their own photos and i suspect ppl are copying them and using them on their own site. Is there anyting to do about this - watermarking of course, but can they be 'marked' in anyway linking to your site ?
Technical SEO | | danlae0