When to break a universal 301
-
Hi all
IN Jan of this year our company re-branded and in doing so we changed the domain of our website. So as to transfer the domain authority from the old site to the new we implemented a global 301 from the old domain. So far our old domain still ranks as 41 but new domain as 38.
Unfortunately due to old SEO agencies black hat activities we received a Google penalty on the old domain. We managed to remove the penalty after removing as many spammy links as possible and we also submitted a disvow notice for links we couldn't remove.
My question is, is the new domain being harmed by the global 301 from the old domain? And if I remove the 301 from the old domain and let the new site stand on its own could i be faced with rankings disaster?
All thoughts welcome!
Thanks
Gavin -
Hi,Gavin,
Why you're still using 301 redirect to redirect the authority from the old domain to the new domain, you should start building links for the new domain and possibility reach out to those people that linked to the old domain to link to your new domain so that your new site can stand on its own. If you're only relying on the authority from the old domain and not build any new back links, I'm not sure if it can ever stand on it's own.
Keep working hard on building links
my 2 cents.
Thank you!
-
The 301 from the old domain is going to carry good and bad juice over to your new URL, consequently I think your doing the logical thing by trying to eliminate as many of the bad links as possible. If you remove, the 301's, you'd be starting from scratch. Since you've initiated 301's I'd hold your course, and start building new links to the current url.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to add 301 for many urls
Hi I need to redirect many urls in a website and I was wondering if instead of doing it one by one there is a way to get it the other way round.... Redirect all pages but a few. I get a feeling this is not possible, but prefer asking just in case. Thanks for any feedback
Technical SEO | | turismodevino10 -
Question about breaking out content from one site onto many
We have a website and domain -- which is well-established (since 1998) -- that we are considering breaking apart for business reasons. This is a content site that hosts articles from a few of our brands in portal fashion. These brands are represented in print with their own magazines so it's important to keep their presence separate. All of the content on the site is related to a general industry, with each brand covering a unique segment in the industry. For example, think of a toy industry site that hosts content from it's brands covering stuffed animals, electronics and board games. The current thinking is to break out the content from a couple brands to their own sites and domains. The business case for this branding purposes. I'm of the opinion that this is a bad idea as we would likely see a noticeable decline in search traffic across the board, which we rely on for impressions for our advertisers. If we take the appropriate steps to carefully redirect pages to the new domains what kind of hit should we expect to take from this transition? Would it make much difference if we were transition from 1 to 2 sites vs 1 to 4? Should this move be avoided all together? Any advise would be appreciated.
Technical SEO | | accessintel0 -
What factors matters the most when using a 301 permanent redirect?
Hi SEOmozzers, I have a client that has couple of duplicates but I am debating if i should just kill those pages or use 301 Permanent redirects. I know SEO moz provides 2 important factors to look at which are PA and link root domain. 1.Which one matters the most? or which one should I look at first to make a decision? 2. I have empty pages creating duplicate content with a PA of 14 and 1 linking root domain. my thought is to kill the page by inserting a meta NO INDEX. If you don't agree and think I should 301 to an existing page that needs link juice, let me know. Thank you mozzers 🙂
Technical SEO | | Ideas-Money-Art0 -
Purchasing a site for a 301 Re-direct
Hi Mozzers, I have a question regarding a tactic I'm considering for a client. My client has a web hosting company and is ranking well for his keywords and in position 3 for his main term. There is a site available on flippa that is a keyword rich domain and has a decent link portfolio and domain authority and the price is attractive. I'm considering buying it to 301 it to his domain but I've never done this tactic before. Is this grey/black hat? Has anyone done this before and to what extent did it work? Thanks Bush
Technical SEO | | Bush_JSM0 -
301 Redirect for homepage with language code
In my multilingual Magento store, I want to redirect the hompage URL with an added language code to the base URL. For example, I want to redirect http://www.mysite.com/tw/ to http://www.mysite.com/ which has the exact same content. Using a canonical URL will help with search engines, but I would just rather nip the problem in the butt by not showing http://www.mysite.com/tw/ to visitors in the first place. Problem is that I don't want (can't have) all /tw/ removed from URLs due to Magento limitations, so I just want to know how to redirect this single URL. Since rewrites are on, adding Redirect 301 /tw http://www.88kbbq.com would redirect all URLs with the /tw/ language code to ones without. Not an option. Hope folks can lend a hand here.
Technical SEO | | kwoolf0 -
301 an old site to a newer site...
Hi First, to be upfront - these are not my websites, I'm asking because they are trying to compete in my niche. Here's the details, then the questions... There is a website that is a few months old with about 200 indexed pages and about 20 links, call this newsite.com There is a website that is a few years old with over 10,000 indexed pages and over 20,000 links, call this oldsite.com newsite.com acquired oldsite.com and set a 301 redirect so every page of oldsite.com is re-directed to the front page of newsite.com newsite.com & oldsite.com are on the same topic, the 301 occurred in the past week. Now, oldsite.com is out of the SERPs and newsite.com is pretty much ranking in the same spot (top 10) for the main term. Here are my questions; 1. The 10,000 pages on oldsite.com had plenty of internal links - they no longer exists, so I imagine when the dust settles - it will be like oldsite.com is a one page site that re-diretcts to newsite.com ... How long will a ranking boost last for? 2. With the re-direct setup to completely forget about the structure and content of oldsite.com, it's clear to me that it was setup to pass the 'Link Juice' from oldsite.com to newsite.com ... Do the major SE's see this as a form of SPAM (manipulating the rankings), or do they see it as a good way to combine two or more websites? 3. Does this work? Is everybody doing it? Should I be doing it? ... or are there better ways for me to combat this type of competition (eg we could make a lot of great content for the money spent buying oldsite.com - but we certainly wouldn't get such an immediate increase to traffic)?
Technical SEO | | RR5000 -
Wordpress 301 redirects
I use wordpress as CMS on a few sites and I noticed that word press automattically places 301s if I change a url etc. I believe it does it by having the following in the .htaccess file: BEGIN WordPress<ifmodule mod_rewrite.c="">RewriteEngine OnRewriteBase /RewriteRule ^index.php$ - [L]RewriteCond %{REQUEST_FILENAME} !-fRewriteCond %{REQUEST_FILENAME} !-dRewriteRule . /index.php [L]</ifmodule> END WordPress Should I use this? I feel like it limits my control over the 301s.
Technical SEO | | mmaes0 -
301 Redirect "wildcard" question
I have been looking at the SEOmoz redirect guide for some advice but I can't seem to find the answer : http://www.seomoz.org/learn-seo/redirection I have lots of URLs from a previous version of a site that look like the following: sitename.com/-c-25.html?sort=2d&page=1 sitename.com/-c-25.html?sort=3a&page=1 etc etc. I want to write a redirect so whenever a URL with the terms "-c-25.html" is requested it redirects to a specified page, regardless of what comes after the question mark. These URLs were created by our previous ecommerce software. The 'c' is for category, and each page of the cateogry created a different URL. I want to do these so I can rediect all of these URLs to the appropraite new cateogry page in a single redirect. Thanks for any help.
Technical SEO | | craigycraig0