Methods for estimating competitor website traffic from natural search
-
Hi all,
I'm currently working on some competitor analysis and estimating website traffic based on rankings and estimated search volume for approximately 500 keywords.
I'm then estimating based on click through rate from Webmaster tools. I think this will give me a relatively accurate estimation but was wondering how everyone else does this?
Any other methods out there?
Thanks,
Elias
-
SpyFu gives some pretty solid estimated. It's based on generic click percentages so not perfect by any means but if you can't afford Hitwise (also with it's limitations) it's a decent alternative.
-
I used data from Hitwise (I am based in the UK) and can get this data. Its aggregated data so not 100% accurate but its a good estimate.
Software however is not cheap, but very very good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost Search Ranking - how to fix spammy backlinks
I have a health niche website ( grocare.com ) Recently I subscribed to ahrefs and moz and found out so many spammy backlinks to my site (which i didn't create). Someone told me this is a common competitor tactic. To create bad links for your website to drank it. My question is - in ahrefs now, there are a LOT of spammy anchors and it seems more backlinks are being created by spammy websites automatically. I have lost many rankings because of this. I tried diluting by creating more normal anchors but it doesnt seem to be working. How do I fix this ? Any help is apprecciated xVrvj1q
Competitive Research | | grocare2 -
Ahrefs Much Higher Than Competitors But Competitors Doing Significantly More Traffic?
Hey guys, I'm baffled by checking my Ahrefs ratings lately. It looks like our rating just went up considerably... from over 1 million to now around 500k. One of my main competitors, however, has a much lower Ahrefs rank (over 3 million) but he does a considerable more amount of traffic than we do... how is this? My domain rating is higher than his by a lot. Very curious how this works.
Competitive Research | | jfishe19880 -
Would sharing the same IP address with competitors in the same market hurt SEO?
I work for the Chevy dealership in New York who is trying to rank against other Chevy dealerships in the same area. All the dealerships, including my client, are using the same Chevy endorsed CMS (Cobalt). I just noticed that all of these competitors, including my client, are using the SAME IP address. Would it be beneficial to SEO if we were to ditch the Cobalt platform and choose another one that gave us a unique IP address? Have any of you run into this before? Any help would be appreciated.
Competitive Research | | tjkirgin0 -
Adwords traffic estimator tool
I tried looking for traffic estimates - attached is a screenshot - http://imgur.com/rTlUw I need help in analyzing if the Daily Clicks which shows .08? what does this mean that not even 1 click can be accomplished for this keyword if I put it under the adwords campaign? Can anyone explain that to me please. Also how exactly do I keep track of CTR how will this influence my campaign
Competitive Research | | shanky10 -
Best Way to Consolidate Domains/Rankings After Purchase of Competitor
One of my customers is buying a competitor. The competitor has a site that usually ranks just 1-2 spots below the main site that we manage for them (our site has been up for about a year, and their's is 15-years old). I am wondering what is the best way to consolidate the rankings/websites to take advantage of the purchase of the competitor's web assets. I would love to leave both sites up and just get 2 top-25 links to our products, but with no more marketing being done under the competitor's name, I assume their rankings will degrade. Would a basic 301 re-direct on a page-by-page basis be enough to 'steal' all of the juice their domain name/site has built? Is there some other method of using an older domain to boost the rankings of a newer one (I am assuming they only rank as well as we do because of how long they've been active - all of our metrics are better than theirs across the board). Thanks for any help/advice the community here can provide!
Competitive Research | | dschapira0 -
Local search
hi, Local search case i try to evaluate local competition on a local query such as "hairdresser + the city name" in Google for a merchant without website neither a google adresse listing. Top results : 7 google adresses pack : ok Organic results : SERP display only directories ! The first 10 pages are reviews platforms & local directories (qype, yelp, yellowpages etc..) except only 1 or 2 urls with personalized domains name. 1/ Would it be easy with to make a website + with a brand new domain name (myhaidresseShop.com) to dominate these serp (organics) quickly (first 2 months) ? 2/ Would it be better to first launch a targeted submission campaign (popularity) on those local directories with personalized data (first month) , and later on, to build a website ? 3/ Or ideally, from start, to make both a local campaign (Google adresse + submission) and launch a new website ? Tks in advance...
Competitive Research | | mlc0 -
Best place to view referral traffic on a third party site?
What is the best site / tool to use to view referral traffic on a third party site?
Competitive Research | | nicole.healthline0 -
Can i have chance to rank higher than official website in google local domains ?
Q : can i have chance to rank higher than official website in google local domains ? for example : rank higher than microsoft,kaspersky,nokia etc... in google italy or google germany or any other local domain for google
Competitive Research | | activeacts0