Guest blogging??
-
Hi all! I heard that Google comes down on guest blogging. I did a search here on Moz with the terms "Guest Blogging" and not much comes up, as it relates to my question.
So I'm asking: I have a website with specific content where I can implement a "team blog" (stackideas - easyblog), and have industry professionals submit a blog article (once a month on their respective industry focus), and add Google Authorship (link to/from their Google+ profile contributors section), but not allow ANY follow links back to their site. There will be about 10 different blog categories, and there will potentially be several different authors in each category who will be writing specific focused content per category.
Any potential Panda (or any other animal problems with that?
Thanks all! BB
-
Did you see the post authored by Cyrus Shepard earlier this week (http://moz.com/blog/bye-bye-author-pics)? He concludes there are still plenty of good reasons to use Google Authorship.
Assess the quality of the publication you're considering writing for, and decide based on that. If it's a reputable site, I would set yourself up as an author. Look at the recent posts on Moz and other leading SEO blogs. They're still using authorship and follow links. Let that be your guide.
-
I'm wondering the same / similar thing.
I have been invited to regularly write for a blog. I am tossing up one of two options.
- Having myself set up as an author and attach it to a Google+ account to claim authorship.
- Having the site owner post under their name and give me credit at the end of the post as the author.
Either option better? If I choose option 1, do I need to nofollow the links because I'm the author linking back to my own site?
All posts will be original, relevant and helpful content, I'm just being overly cautious.
-
Hi BBuck.
Join the crowd! Matt spurred a lot of confusion and conversation with his "stick a fork in it" comment back in January. It's taken a while for a broad consensus to gel around what that really means. Search Engine Journal has a lot of solid observations and commentary on the topic. John Rampton at SEJ perhaps said it best "SEO isn’t dead. Guest posting isn’t dead."
Here's what I've been able to gleen. It really boils down to intent.
Guest blogging purely for the sake of trying to acquire inbound links is not advised. If, as in your case, you're soliciting guest posts with the intent of helping educate and assist your audience, that's perfectly acceptable so long as you set and follow strict guidelines to ensure quality. Examples of "quality guidelines" can be found on sites like Moz and SEJ and include, in addition to those you have outlined above:
- publish original content that has not been published elsewhere;
- give credit where credit it due - use proper attribution; and
- write at least 300 words, more is better.
I think even follow links are fine, so long as they are relevant, on-topic references.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New blog on a separate server to the main website?
We have a potential client who operates a jobs board in a niche sector in the UK. They want to start a blog but don't want to set it up on the same server as the main jobs site. Discussion started around Wordpress, and their preference is for the WP.com hosted version in a directory or subdomain of the TLD. Our concerns are around the different locations of the two sites (impact of two diff server locations and IP addresses?) but also the limitation of WP.com to interlink the two sites enough that they provide a decent customer experience. Thoughts, musings, advice - all welcome! Tks
Intermediate & Advanced SEO | | AB-Marketing0 -
Should we add Schema.org for Website Articles on our blog page
Hi All, We use schema.org on most of our eCommerce website apart from on our "latest news/blog section" which we have all our how to's ...and other useful articles on . Am I missing a trick here ?.. I have found there is a https://schema.org/Article which I guess we could implement if it's a big help or if there's a better one ? Just wondered peoples thought as whether it is must have from an SEO/ranking point of view thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Wordpress Blog in 2 languages. How to SEO or structure it?
Hi Moz community, I have got a wordpress blog currently in the spanish language. I want to create the same blog content but in english version. (manually translate it to english instead of using translation service such as Google Translate). How should i structure the blog for SEO? How will it work? Any structure markups i should know about? Any examples? Thanks
Intermediate & Advanced SEO | | WayneRooney0 -
Using rel cannonical to host a blog as a path on our e-commerce website
There has been recent suggestion (from Rand) that hosting your blog as a folder rather than a subdomain is much better from an SEO point of view. Unfortunately, our blog is hosted on a subdomain with a different technology stack to the main e-commerce site. We are finding it quite tricky to migrate to a folder given the different technologies. Is the following a suitable solution? - 301 redirect from mysite.com/blog/cool-blog-post to blog.mysite.com/cool-blog-post - And then put mysite.com/blog/cool-blog-post" /> on blog.mysite.com/cool-blog-post Would be great to have your thoughts on this guys - I can't figure out if it will work or be an SEO fail.
Intermediate & Advanced SEO | | HireSpace0 -
Content Marketing: Use of the words "guest post" in outreach email
Hello, I'm marketing a useful article in our niche, appealing to the humanitarian side of things and I always show I'm a reciprocator. Should my wording in my outreach email be: ...to write a guest post around this article: http://... Or should I just ask if they want help with content and go from there? In other words, should I always call it a guest post for maximum conversions? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Should I move our blog internal....
I wanted to also ask the wider moz community this question. Our blogs are currently run on blogger/wordpress using a subdomain strategy - blog.website.com and has now gained a home page PR3. It's been running for 2-3 years. This runs contrary to best practice of website.com/blog. I'm now considering making the blog internal but want to get your opinion as the longer I leave it, the bigger a decision it will be.... Do the pro's of making the blog internal outweigh the cons of doing so ? Pro's Blog benefits from root domain Fresh content on the site that people can interact with Root domain benefits from links the content gains Easier to analyse user activity Con's Loss of Page Rank Effort to 301 all URL's and content CMS altered to allow creation of blog content
Intermediate & Advanced SEO | | RobertChapman0 -
Another Guest Blogging Question!
If you had 1 blog with good mozbar stats but hosted in the US and another with lets say 75% of the mozbar stats of the first but hosted in the UK, and your website is hosted in the UK which one would benefit SEO the most?
Intermediate & Advanced SEO | | activitysuper0 -
Move blog from subdomain to main domain on ecom site?
I am wondering what my fellow mozers think. Pretty set about my direction but want to get any other input to aid in my decision. Have an ecom site with a www.blog.maindomain.com. The blog is fairly new and no major rankings. There are only about 30 posts. This isn't a super competitive market and the blogging won't be a huge part of our content strategy but I would like to use it for passing juice etc. Would you go through the trouble to move the blog to www.site.com/blog and redirecting all the old content to new?
Intermediate & Advanced SEO | | PEnterprises0