Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
-
Hello,
I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools?
Thank You
-
My apologies, it's been a while on this thread. Just tested what, and it doesn't what? What site? What would be awesome?
-
Hmm, not sure about that, I've just tested it and it doesn't. Thinking about it for a second, Google would need access to your site to do that Would be awesome though.
-
I'm going to go with what may be the least amount of hassle to you, in relation to the CMS I'm most familiar with.
My example depends on what CMS/Framework you're using and if you enter the data manually, or if it's just being pulled in via some kind of API/Feed... what have you. Which it sounds like the latter is the case.
My use case is WordPress and manual data entry. It shouldn't take an experienced WP dev long to write a plugin for a single Schema type (Local Business - Event, etc.). It sounds lazy, but if you're not terribly comfortable with HTML - that alone would be a time saver.
However, if you're pulling these events in via some RSS Feed or API, that will likely require more dev time. The latter being the most dev time of all, even provided adequate documentation.
In any case, you wouldn't be able to get there without some amount of developer time/involvement. As far as I know, there isn't a plugin that handles your particular use case as I understand it.
Also, if you are using WordPress and you're using a plugin to pull in this feed - it could be about as time consuming as the second option. Plus, there's the added hassle of making a plugin work with a plugin. That wouldn't be the best idea either, but then again - sometimes my estimates are off.
Long story short, you will more than likely have to consult a developer on this one.
-
Thanks Travis!
Sorry to bug you again, looking at the tags (in this case the dates, venue and addresses) are dynamic. How can I add schema markup to them and show the changing event times? The site has a larger number of events per page.
Thanks again
-
That option is initially unavailable until you start highlighting elements (Name, etc.). The button will change from muted/grey to red in the top right of the highlighting tool.
-
When using the GWT it only allows you to publish, I do not see anything that shows create "HTML"
-
Once you are done highlighting and selecting the type of data, you will need to click the red 'create HTML' button and add it to the page. When that's done, you should be able to see the verified markup with the rich snippet tool.
You have the correct URL for the tool, so you may not have added the marked up HTML to your page.
-
Travis,
So I would be okay strictly using GWT Highlighter for Schema and it would cover me for the other engines as well? Is there any way to view it after adding just to verify, http://www.google.com/webmasters/tools/richsnippets does't seem to work.
TY!
-
If I remember correctly, GWT Highlighter outputs HTML with Schema once all of the highlighting is done.
-
Yeah, that tool simplifies schema.org examples. Just enter the info into it, see how the HTML should look, then copy/paste/edit it to match your websites HTML.
-
Have you ever used something like this for adding via html http://schema-creator.org/ or are you just pulling the code from schema.org and adding directly to your sites?
-
Advantage to doing it via HTML: picked up by all search engines, not just Google.
Don't think there is an advantage over doing it through GWT.. except that it might be easier to use for the less technically inclined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I data highlight pages that already have schema?
Hi all, I have pages with schema on but there are some gaps. Rather than ask my dev team / wait for the changes to be made, can I use the data highlighting tool in GSC to fill in these gaps? Will it let me add these and will Google generally consider both the schema and the highlighted data? To note, if I have used GSC to highlight data and then test it in Google's Structured Markup Test Tool it won't show so I understand it may be difficult to test whether it's working or not. Any advice would be appreciated. Thanks!
Intermediate & Advanced SEO | | KJH-HAC0 -
JSON Schema with Multiple Affiliations
I have an attorney that has multiple affiliations that I want to mark up with JSON schema. What is the best way to do this?... Option #1: "affiliation": "Example 1, Example 2", Option #2 "affiliation": "Example 1",
Intermediate & Advanced SEO | | seo_columbus
"affiliation": "Example 2", Or, is there another way to do this that I haven't considered?0 -
Adding Canonical Tags in WYSIWYG Section of Subscription Based Sites
Our company has a paid subscription-based site that only allows us to add HTML in the WYSIWYG section, not in the backend of each individual page. Because we are an e-commerce site, we have many duplicate page issues. Is there a way for us to add or hide the canonical code in the WYSIWYG section instead of us having to make all of our pages significantly different?
Intermediate & Advanced SEO | | expobranders0 -
OK to have multiple local business structured data on one website?
Hello there, I'm working on implementing local business structured data for a website but we have multiple offices. Is it okay from a Google perspective to add different local business data on different pages of the website, or can I only use one set of local business data site wide? Many thanks, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Tumbnail in schema.org videoobjet
I have some problems understand hay should we do the url on your image page to replace tumbnail.jpg Ejemple. <spanitemprop="name">Jane Doe</spanitemprop="name"> <imgsrc="janedoe.jpg"itemprop="image"></imgsrc="janedoe.jpg"itemprop="image"> Adapting to my site Dario Vieira Pereira
Intermediate & Advanced SEO | | maestrosonrisas
This seems to be correct and it works But my problem is when i want to do a videoobjet I can not make the tumbnail to appear on the video to show: ejemple: Vídeo: Instalaciones clínica dental Barcelona Propdental Video de las instalaciones de la nueva clínica dental Barcelona de Propdental. Tour virtual por las instalaciones del dentista. Can anyone helpme on what am i doing wrong because i cannot understand what is missing on my videoobjet schema with google ejemples0 -
Should I remove 404 urls in webmaster tools?
I've recently removed a lot of category pages so should I remove the urls in webmaster tools or let them drop out of the index naturally?
Intermediate & Advanced SEO | | SamCUK0 -
Schema & Microdata Plugins for WordPress
Hi Mozzers- Just curious - what is everyone using for schema and microdata plugins for WordPress? I've tried a few different plugins but I'd love to hear what other Mozzers like. Thanks! LHC
Intermediate & Advanced SEO | | lhc670