Multiple Locations
-
Hi Community,
I am having a little difficulty with a new company I am working with that has multiple brick and mortar stores.
They have 5 locations. 3 in Portland, OR, 1 in Los Angeles and 1 in Las Vegas. The is technically an e-commerce site but the employer wants to drive customers into local showrooms unless they live outside of local areas. They have every minimal traffic outside of local areas.
At the moment the page title is "Company Name | Rugs Portland, Los Angeles and Las Vegas. Their PR is #1 in Google for Rugs Portland, Las Vegas and number #5 for Rugs Los Angeles. They are not in the top 50 for the term "rug".
My question is, "Should I leave the title alone or break up each location into separate landing pages and tackle long-tail keywords that are not local and have more monthly searches?"
Also, Domain Authority is 33.
Thanks for the help,
-
I would absolutely create individual landing pages for each location. This should be part of your foundation, and will best allow you to promote the brick and mortar locations, both on the site and via directories.
As for the 2nd part of your question, I think you are asking if you should then use the homepage title tag to go after general keywords that could lead to ecommerce sales? If so, my gut says that you should leave the homepage as is, and create new subpages for non-local long tail words. That said, all pages of the site should include info about all 3 cities, so you are not looking at an either/or situation.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Proper use of location in keywords
¿If I want to track keywords in a specific location, do I need to write the keyword with the location or only the keyword? For example: If I want to track the results of the keyword "hair salon" in a specific city, should I write "Hair salon in (city chosen) or only hair salon.
Keyword Research | | reginadelafuente0 -
Multiple keywords one page.
I want to focus on these 4 keywords. E-waste management
Keyword Research | | themesh
E-waste recycling
E-waste solutions
Brand name Do I need to create a separate page for each or can focus them from home page itself, With title tag like this E-waste Management and recycling company in _Cityname _| Brandname:0 -
How can you perform a simulated search query from another location?
In order to review the search results for different locations (New York, London, Paris, Berlin, etc.) I have tried several ways to simulate a search query from different locations. None of the ways I tried gave me the correct results, mostly because Google recognized my location anyway. Tools such as Browserstack also didn't give me the results I hoped for. Any ideas how to generate search results from different locations?
Keyword Research | | Digital-DMG0 -
Does Using Brand/Company Name in Title on Multiple Pages Cause Cannibalization
I'm trying to rank for brand-name related keywords for a website. Most of the titles on the site include the page topic followed by the brand-name separated by bars or dashes (ex: title= widget | My Brand). Is this creating cannibalization for the brand-related terms? I was wondering if it was better to leave the brand out of the title all together except on a dedicated page. However, due to the nature of the business I work for there are multiple recognized iterations of the name including acronyms and long-form and short-form versions and creating content for each targeted iteration seems superfluous.
Keyword Research | | BiskEd1 -
Target multiple keywords on homepage?
Hello. I've got a situation in which I could use some help. A client is in the business of auto parts for European cars. He is VERY stubborn in wanting his homepage to rank 1st page for a keyword for each car brand, for example: audi autoparts bmw autoparts mercedes benz autoparts jaguar autoparts Basically, 15 keywords (one per brand) in total. How would you guys handle this? I can't seem to find a natural way to optimize a homepage for all these keywords at once. I've suggested landing pages for each brand/keyword, but he won't accept it. Is there anyway to do this or will this be a dispute with my client to convince him about the landing pages idea? Thanks a lot!
Keyword Research | | EduardoRuiz0 -
Is it considered spammy to have multiple pages on the same site optimized for the same keyword?
Is it OK to keyword-optimize multiple pages for the same keyword? Is it beneficial, hurtful, or not a major factor either way?
Keyword Research | | 406lucy0 -
Two for the price of one: Can I rank for multiple keywords when only targeting one keyword?
If I'm optimizing for a specific keyword, is it accurate to assume that by ranking for that specific keyword that I will also be able to rank for similar or root keywords merely by ranking for the original keyword? For example, if I'm targeting 'free online bucket list' is it safe to assume that I will also be able to inadvertently rank for 'online bucket list' or 'free bucket list'? Can I assure clients of this? Or if I'm targeting 'Colorado grocery store' should I also naturally rank for 'grocery store Colorado' and not need to make both of these my targeted keywords?
Keyword Research | | derrickkuhn0 -
Local SEO: By city, by multiple cities, or by region?
My client is a kitchen remodeling company in Sterling, Virginia and is trying to rank well in local results. I am struggling with keyword selection mostly because I am still learning about local SEO. The city the company is located is Sterling, however their business comes from several other close by cities like Reston, Herndon, and Fairfax (Nobody lives in Sterling so they don't care too much about owning that in search engines). Is the right strategy: 1. Choosing one city and focusing on that (kitchen remodeling in reston, VA) 2. Optimizing for multiple cities (kitchen remodeling, reston, herndon, fairfax...) 3. Optimizing for an entire region (kitchen remodeling, northern virginia) I know it's hard to answer this with little information but gut reactions would be appreciated. I am a new SEOmoz member so excuse me if this question is too specific for this forum. I'm still getting a feel for the community. Thanks! Sean
Keyword Research | | KevinBloom0