Evidence that good citations improve visibilty
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I am looking for documented evidence that structured and unstructured citations improve SERPS results/visibility. It will help in convincing a number of individuals that they are important in the UK as well...!
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There is very clear evidence that accurate citations drastically improve local search results. From a very simple, logical perspective - if the citations are inaccurate (it doesn't match the business name or address) then how would Google know to attribute the search result to your business?
Moz local does a good job of explaining why businesses need accurate, structured local citations for the best visibility.
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