Multiple Domains for Real Estate
-
Hi,
We have 10 different website for our apartments. I am thinking about consolidating them all into 1 website. Is this a good or bad idea? I think it would be good as we would get all the authority for the 1 domain so it would be easier to get new apartments ranked but I am not too sure. I am trying to optimize for local SEO.
I am pretty sure that consolidating them is the best option but I would like to be certain about it before we make the investment.
-
Hi Jon,
I would say this depends upon the business model. Are these 10 different apartment building with different names? Or, perhaps, some other arrangement? I think it would be helpful if you could explain the business model in a bit more detail.
-
One thing I would add is that it depends on HOW your domains are currently set up and differentiated.
If each domain, for example, is for a different region wherein you have apartments, or another manner of separating by "category", then tweaking the keywords may be more beneficial than consolidating. However, William is right in saying that overall, having one larger site with strong ranking is better than several weaker ones.
Also keep in mind that if each of those 10 domains aren't specifically targeting different things/keywords, then they're not just competing against your competitors, but each other as well.
Another option may be to use one or a few of those domains as secondary property - like a blog, a more refined listing site, a photo gallery, etc. You get the idea.
Good luck! I hope we've all been helpful for you Jon.
-
Agree with you William, one site that's well made can be a benefit but I just wanted to point out if you're trying to rank locally whilst you can set up single pages to help ( exsample.com/localarea ) but Google Local can be a pain in the bum with one site but if I'm honest it easier to focus all your energy on one site than split it 10 ways and get less focus.
-
In general, I find it's always better to consolidate and build a nice big authority under one domain. In your case, it'll take some analysis of how those 10 sites are already performing. If they are well-built and already established, it may be better to keep them. If not, create pages on your one domain for them, redirect the old sites, and create listings for each one, pointing to the landing page for the property. This is, in general, the better route I've found 9 times out of 10... and now-a-days maybe more like 99 times out of 100. Especially in real estate, which is a very competitive market.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I have multiple GeoShape Schema for one page on one domain?
Hi Mozers, I'm working on some Schema for a client of mine, but whilst doing the research on GeoShapes with my developer, we came across a potential issue with this particular mark-up. My client is B2C business, operating in numerous places across the UK. I want to use the Circle property from GeoShape to draw out multiple circles across the UK, but am I able to do this? From looking at some other websites, most seem to just have one GeoShape. Can I have multiple on the same page and same domain? Thanks! Virginia
Local Website Optimization | | Virginia-Girtz0 -
How difficult is it to rank an exact match domain nowadays in 2017?
Hey there Mozzers! It's been a while since I've been back around these parts after working at a search agency many moons ago. I remember way back how it was stupidly easy to rank for something like "date ideas toronto" when I had an exact match domain www.cheapdateideas.ca and dateideas.ca (which I still own). Anyhow, I've been looking to build up my domain www.dateideas.net with hyper local date ideas and essentially looking to build this for the long term and expand after I hit a certain critical mass in terms of high quality content mostly written by myself to start. Eventually, if it makes sense, hiring authors or getting guest contributors to contribute to the blog if there's enough incentive to do so (which I'll figure out at some point). Question for y'all for a newbie that was semi-pro and now all my knowledge from before isn't so cutting edge. How would you guys approach it. I am looking to build this for the long haul, so it may very well be that some of your answers are "write amazing content", I'll be okay with that answer. Cheers, Will
Local Website Optimization | | will_l1 -
Multiple My Business pages affecting local SEO?
Hey Moz! We have a situation with a dentist firm with multiple doctors at the same address. They have two locations for their dental offices, and each of the dentists operate at both offices. The issue: Each doctor insists on having their own by business page for each location and i'm afraid this is hurting their local SEO. We've been tracking keywords by week and we've seen some big fluctuations in ratings and i'm looking into why this is happening. The office in location 1 has it's own Google My Business page and the three dentists have their own my business page set up at the exact same address. The office in location 2 has it's own Google My Business page as well and the three dentists have their own my business page there also. This leads the two addresses of the main offices having multiple My Business pages at the same address competing against eachother since they are all are registered with similar names and specialties. Could this be hurting our local SEO? Thanks! -Z
Local Website Optimization | | zacgarrison_700 -
Any idea how to solve sub domain tracking using GTMv2?
my traffic goes to referral if visitors visits in my subdomain page. i have tried adding my subdomain in referral exclusion list and other ways via GTM posted in some articles, nothing seems to be working for me. any suggestions how to solve this issue
Local Website Optimization | | Jenifer300 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Passing Juice through Multiple Locations
Hey Gang, Thank you in advance for taking some time out of your day to read/comment on this. I really am thankful for this awesome community. SO, I just took over a locksmith client with over 20 different locations all up and down the west coast. They have some of their Google My Businesses ranking in the snap three. But most of them are not even close. The SEO that they had done was very 2012 and very messy. They have the name of the cities in their GMB profiles which is against google policy (although we haven't got taken down) Example: Instead of Locksmith plus they have Locksmith Plus Portland or Locksmith Plus Seattle. So their Citations are all over the place. Some locations have a bunch, and some locations I haven't even been able to put them on Yelp or Super pages (because they do not accommodate well at all for multi location business it's kind of been a nightmare) And Besides mediocre citations their websites are all over the place to. None of them are Linked to each other they each look like a separate brand. So here's my question(s) 1. I have a pretty good PBN network of my own real websites for clients that I have ranked to page one. I want to start Backlinking to just our one Main locksmith site (that ranks for no city) an have that juice flow into all the other sites but I am afraid I wont interlink them correctly and the juice will get wasted. Should I have like all the links to every cities website on the front page and point all my pbn at the front page? How to I link these bad boys correctly? Or should I... (next question) 2. Ok I know the Google my business does not care about how many citations we have but rather the quality of those citations. I already know we are having a brand crisis. We need to change all these listings to the same brand name but I am afraid google will spank us once we change and take down our number ones (so be it?) But My question is how much should I focus on back linking some of these page listings. Like should I be posting the naked Yelp URL on some of my web 2.0s (that link back to my main website)? Or what if i just had the main citations on the cities website so they could get some juice too? Confusing! Overall I know that Google wants clean consistent branding and that what we want to do.I just want to make sure everything is hooked up right so when I do make some Bad a** big content that every location can benefit from it. Guys thank you again. Much Loves and I hope every body had a great new year. Here's to a strong 2016
Local Website Optimization | | Meier0 -
For a generic domain say www.purplecola.com where the company is based in India (IP address there too), how should they best optimize for US search traffic?
Let's just say that they want to target the US market. Should they add a US based IP address? Would love to hear insight from people who have managed this, experienced this or have expertise. Obviously, a US based physical address would help. Thanks!! Chris
Local Website Optimization | | Sundance_Kidd0 -
Combining sites. But what domain to use?
So we currently have two websites: www.thephotoboothguys.co.uk and www.thephotoboothguys.com.au We're redeveloping our sites, and combining them to have just a singular website (and then sub sections for each country / location). Unfortunately we can not get the .com of our domain, nor the _.net _And I really can't find a .com that i think will work (for lack of availability, or just because the domain name would not be succinct enough). So, I also have registered - www.photobooth.gy and www.thephotoboothguys.co
Local Website Optimization | | blitzna10
My question ultimately is - is it a bad idea to use a .gy or .co as my main domain - especially when we dont operate in either Guyana or Columbia - but, assuming that the content and structure of the website make it clear what countries and locations we do operate in. Is this something Google et al will figure out over time? Or is it likely to make a huge impact? Or should I be searching harder to find a .com that will work for me? Cheers!0