What to do about removing pages for the 'offseason' (IE the same URL will be brought back in 6-7 months)?
-
I manage a site for an event that runs annually, and now that the event has concluded we would like to remove some of the pages (schedule, event info, TV schedule, etc.) that won't be relevant again until next year's event. That said, if we simply remove those pages from the web, I'm afraid that we'll lose out on valuable backlinks that already exist, and when those pages return they will have the same URLs as before.
Is there a best course of action here? Should I redirect the removed pages to the homepage for the time being using a 302? Is there any risk there if the 'temporary' period is ~7 months?
Thanks in advance.
-
Dont move it at all. Thats a terrible idea
Use an updated flag in sitemap/schema
-
Don't redirect or remove - even if "outdated" the content still can provide some value. Just add a note on top of it and / or add a feature so someone can signup to get a notification when things will happen again or a reminder.
Cheers.
-
A 302 might not be a bad way of doing it if those urls will appear again next year. Another way to do it would be to develop some evergreen content for those urls that you can replace the outdated info with in between seasons.
..."We're going to have a great schedule next year that will include all kinds of great entertainment...sign up for our newsletter updates to keep up to date with the program and receive discount opportunities for next year" ... kind of thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using 410 To Remove URLs Starting With Same Word
We had a spam injection a few months ago. We successfully cleaned up the site and resubmitted to google. I recently received a notification showing a spike in 404 errors. All of the URLS have a common word at the beginning injected via the spam: sitename.com/mono
Technical SEO | | vikasnwu
sitename.com/mono.php?buy-good-essays
sitename.com/mono.php?professional-paper-writer There's about 100 total URLS with the same syntax with the word "mono" in them. Based on my research, it seems that it would be best to serve a 410. I wanted to know what the line of HTACCESS code would be to do that in bulk for any URL that has the word "mono" after the sitename.com/0 -
'domain:example.com/' is this line with a '/' at the end of the domain valid in a disavow report file ?
Hi everyone Just out of curiosity, what would happen if in my disavow report I have this line : domain:example.com**/** instead of domain:example.com as recommended by google. I was just wondering if adding a / at the end of a domain would automatically render the line invalid and ignored by Google's disavow backlinks tool. Many thanks for your thoughts
Technical SEO | | LabeliumUSA0 -
Should I disavow links from pages that don't exist any more
Hi. Im doing a backlinks audit to two sites, one with 48k and the other with 2M backlinks. Both are very old sites and both have tons of backlinks from old pages and websites that don't exist any more, but these backlinks still exist in the Majestic Historic index. I cleaned up the obvious useless links and passed the rest through Screaming Frog to check if those old pages/sites even exist. There are tons of link sending pages that return a 0, 301, 302, 307, 404 etc errors. Should I consider all of these pages as being bad backlinks and add them to the disavow file? Just a clarification, Im not talking about l301-ing a backlink to a new target page. Im talking about the origin page generating an error at ping eg: originpage.com/page-gone sends me a link to mysite.com/product1. Screamingfrog pings originpage.com/page-gone, and returns a Status error. Do I add the originpage.com/page-gone in the disavow file or not? Hope Im making sense 🙂
Technical SEO | | IgorMateski0 -
'No Follow' and 'Do Follow' links when using WordPress plugins
Hi all I hope someone can help me out with the following question in regards to 'no follow' and 'do follow' links in combination with WordPress plugins. Some plugins that deal with links i.e. link masking or SEO plugins do give you the option to 'not follow' links. Can someone speak from experience that this does actually work?? It's really quite stupid, but only occurred to me that when using the FireFox add on 'NoDoFollow' as well as looking at the SEOmoz link profile of course, 95% of my links are actually marked as FOLLOW, while the opposite should be the case. For example I mark about 90% of outgoing links as no follow within a link masking plugin. Well, why would WordPress plugins give you the option to mark links as no follow in the first place when they do in fact appear as follow for search engines and SEOmoz? Is this a WordPress thing or whatnot? Maybe they are in fact no follow, and the information supplied by SEO tools comes from the basic HTML structure analysis. I don't know... This really got me worried. Hope someone can shed a light. All the best and many thanks for your answers!
Technical SEO | | Hermski0 -
Splitting Page Authority with two URLs for the same page.
Hello guys, My website is currently holding two different URLs for the same page and I am under the impression such set up is dividing my Page Authority and Link Juice. We currently have the following page with both URLs below: www.wbresearch.com/soldiertechnologyusa/home.aspx
Technical SEO | | JoaoPdaCosta-WBR
www.wbresearch.com/soldiertechnologyusa/ Analysing the page authority and backlinks I identified that we are splitting the amount of backlinks (links from sites, social media and therefore authority). "/home.aspx"
PA: 67
Linking Root Domains: 52
Total Links: 272 "/"
PA: 64
Linking Root Domains: 29
Total Links: 128 I am under the impression that if the URLs were the same we would maximise our backlinks and therefore page authority. My Question: How can I fix this? Should I have a 301 redirect from the page "/" to the "/home.aspx" therefore passing the authority and link juice of “/” directly to “/homes.aspx”? Trying to gather thoughts and ideas on this, suggestions are much appreciated? Thanks!0 -
How to find original URLS after Hosting Company added canonical URLs, URL rewrites and duplicate content.
We recently changed hosting companies for our ecommerce website. The hosting company added some functionality such that duplicate content and/or mirrored pages appear in the search engines. To fix this problem, the hosting company created both canonical URLs and URL rewrites. Now, we have page A (which is the original page with all the link juice) and page B (which is the new page with no link juice or SEO value). Both pages have the same content, with different URLs. I understand that a canonical URL is the way to tell the search engines which page is the preferred page in cases of duplicate content and mirrored pages. I also understand that canonical URLs tell the search engine that page B is a copy of page A, but page A is the preferred page to index. The problem we now face is that the hosting company made page A a copy of page B, rather than the other way around. But page A is the original page with the seo value and link juice, while page B is the new page with no value. As a result, the search engines are now prioritizing the newly created page over the original one. I believe the solution is to reverse this and make it so that page B (the new page) is a copy of page A (the original page). Now, I would simply need to put the original URL as the canonical URL for the duplicate pages. The problem is, with all the rewrites and changes in functionality, I no longer know which URLs have the backlinks that are creating this SEO value. I figure if I can find the back links to the original page, then I can find out the original web address of the original pages. My question is, how can I search for back links on the web in such a way that I can figure out the URL that all of these back links are pointing to in order to make that URL the canonical URL for all the new, duplicate pages.
Technical SEO | | CABLES0 -
How do I get rid of irrelevant back links pointing to missing pages on my site
Hi all, My site was hacked about a year ago and as a result I now have a ton of back links from irrelevant sites pointing to pages on my site that no longer exist. The followed back links section on the Competitive domain analysis tool shows about 3 pages worth of these horrible links. I have 2 questions: how bad is this for my site's SEO (which isn't good anyway, Page Rank 0) and how do I get rid of them? Any help would be much appreciated. Thanks, Andy WkXz0
Technical SEO | | getzen560