Keywords, when are you overdoing it in the URL?
-
Hi guys,
I'm auditing a site covering compensation for cancer.
Keywords could include:
- Undiagnosed cancer 20
- cancer compensation 10
- undiagnosed cancer symptoms 10
- cancer misdiagnosis claims 20
- cancer claims 10
- misdiagnosis of cancer 50
- cancer misdiagnosis 70
So, when structuring the URL for the category, this was previously selected:
Although sub-pages appear like this:
'Cancer misdiagnosis' as a keyword attracts the most traffic, but if we're using it on sub-pages - is there a need to include it twice on all sub-page URLs?
With that in mind, would it be better to follow the following format?
- www.site.co.uk/medical-negligence/cancer-compensation
- www.site.co.uk/medical-negligence/cancer-compensation/breast-cancer-misdiagnosis-claim/
Or is there a better way to structure this?
Thanks in advance guys!
-
I would not recommend changing URL structure unless you have a very good reason to do so. Worrying about kw density on a decently readable, nice URL should not be reason to recommend a total URL rewrite.
-
The keywords should be located as close to the domain.
Ideally remove URL category to leave the "clean" URL.Good luck ...
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
HTTP URLs Still in Index
One of the sites I manage was migrated to secure 2 months ago. XML sitemaps have been updated, canonical tags all have https:, and a redirect rule was applied. Despite all this, I'm still seeing non-secure URLs in Google's index. The weird thing is, when I click those links, they go to the secure version. Has anyone else seen weird things with Google not properly indexing secure versions of URLs?
Technical SEO | | LoganRay0 -
Google displaying different meta descriptions for the same URL but different keyword
Hi All, A quick question that may even have a quick answer: Why would Google display a different meta description for the same URL for a different keyword? For example I enter 2 of our similar keywords into Google: KEYWORD A | META DESCRIPTION A DISPLAYED | URL A KEYWORD B | META DESCRIPTION B DISPLAYED | URL A Thanks in advance
Technical SEO | | SO_UK0 -
Keyword links in footer
Hi - I am trying to help a site to get out from under a Google manual action penalty - down as "Partial Matches - Unnatural Links to site".
Technical SEO | | StevieD
I am checking through their links - the site that links most to them is a local directory style site - it has 2,682 links back into 1 page (Home) The directory site was built by the web co. that built my clients' site and they put a keyword link in the footer of the directory site - the keyword was "Buy Truffles". All my instincts say that is a bad thing! But - this is what is perplexing me - they are ranking no.1 for that keyword! Whereas they have lost rankings (i.e. not top 50) for all the other keywords they were targeting. So I don't get it! Can anyone explain why this is. I feel I should I get that link removed but don't want to take out their only ranking keyword! Webmaster shows about 55 different pages in the directory site have a link back to my client. Hope you can help.
Cheers - Steve0 -
New keyword simply not Ranking
Evening all, first post. I'm currently ranking OK for a broad range of keywords - nothing at number 1 but some are on the first page. However, there is one particular keyword which simply refuses to get indexed. I've witnessed this behaviour before with another site where it appears at SERP 300 or so, then vanishes, comes back at 200 odd and then vanishes. Right now, it's not even ranking in any position. I'm using SERPFox for SERP position on Google. I've had Moz analyse the content on page and it's getting an A. The article is about 2000 words, with good Title and page description and the keyword is appearing under 1%. My question is, have you witnessed odd behaviour like this before where other keywords are ranking OK but an odd few don't even get indexed? I have a few links built to the URL and asked Google Webmaster tools to index the URL but still nothing. I have no penalties or anything to worry about. The only other info I have is that this URL is on a brand-new domain but the previous domain has a 301 redirect with a page authority of 42 and a domain authority of 38 (not too high). And, everything else appears to be running along OK. The point is, I have no expectations about the keyword ranking in a certain position but find it odd how the keyword keeps popping in and out of Google SERP. The keyword has a difficulty of: 58% Any thoughts appreciated. Robert. uH7vtbh
Technical SEO | | hooneyrobert0 -
SEO friendly url strategy...
Hi guys i just wanted your expert opinion on keywords in urls. The example i'm giving you is in regards to a ecommerce website: Option 1: www.example.com/shop/coffee/coffee-beans/brand-coffee-beans-500gr Option 2: www.example.com/shop/coffee/beans/brand-coffee-beans-500gr We sell coffee so i'll keep the example relevant 🙂 Does it make a difference on how the keywords are stacked throughout? Would the search engine combine the two keywords eg. .../coffee/beans/... or would i be better of having .../coffee/coffee-beans/... and is there a penalty for having the same phrase more than once in the url? I hope my question makes sense... 😉 Looking forward to your opinions and ideas!
Technical SEO | | Immanuel0 -
How can I see the SEO of a URL? I need to know the progress of a specific landing-page of my web. Not a keyword, an url please. Thanks.
I need to know the evolution on SEO of a specific landing-page (an URL) of my web. Not a keyword, a url. Thanks. (Necesito saber si es posible averiguar el progreso de una URL específica en el posicionamiento de Google. Es decir, lo que hace SEOmoz con las palabras clave pero al revés. Yo tengo una url concreta que quiero posicionar en las primeras posiciones de Google pero quiero ver cómo va progresando en función a los cambios que le voy aplicando. Muchas gracias)
Technical SEO | | online_admiral0 -
Single Keyword Penalty?
Hi guys, I recently taken over SEO for strikebowling.com.au and I'm stumped to what has happened with the keyword 'Bowling' for the home page. Historically they have been ranking 5-6 for the year and they do come up in the local results. Start of September, bang they drop out of the top 100 for Bowling. No other words seem to be effected. However the keyword 'Bowling Alley' did improve around the same time for an internal page. What could have happened? A single keyword penalty? No messages in Webmaster tools No dodgy link building Look forward to some theories. Regards, Corey
Technical SEO | | LoudClear0 -
Advice on strange URL problem
I'm considering doing some pro bono work for a local non-profit and upon initial review they have a number of serious issues but there is one in particular I'd like to check my thinking on. The developer who set up the site some years ago implemented a javascript redirect on their root domain so that it redirects to: http://domain.com/wordpress This is wrong for all kinds of reasons and I want to recommend eliminating this redirect and getting rid of the 'wordpress' part of the path altogether. However, the site is quite established with good PR and they would take a hit by changing the path. I'd do 301 redirects to the new URLs that would not have 'wordpress' in the path in addition to other remediation. My question - is my thinking here good? It's worth it, right? The other option is just get rid of the weird redirect and keep 'wordpress' in the path but this seems unacceptable to me. Any opinions?
Technical SEO | | friendlymachine0