How important is fresh content?
-
Lets say the website you are working on has covered most of the important topics on your subject. How important is it that you continue to add content to it when there really may not be much that is so relevant to your users anymore? Can a site continue to rank well if nothing new is added to the site for year but continues to get good quality links?
-
Hi Demi
Is the blog on a sub-domain of the main site or a separate domain.
If it is on a sub domain, then this counts as fresh content. if it is not you might want to think about moving the Blog to a sub domain.
Can you let us know
Bruce.
-
Content for the page is really where we are having a problem because we really do have most relevant topics covered. As far as blogging, that's not a problem we can always find new "news" to write about in the industry.
So I guess I am talking more about the content, and not blogs. If we aren't adding new content on a typical page, is that ok?
-
I also agree with Ray-pp & BruceA.
You CAN continue to rank well. However, I wouldn't suggest that you abandon blogging about trending topics within said websites industry. There is ALWAYS something that can be explained better/improved upon or something fresh and new to talk about with our audience.
Question: When you are asking about adding content, are you referring to your typical page content or are you referring to blogging?
-
Agreed.
Find new unique angles to keep the site content unique and fresh, For most business's seasons, annual or quarterly events either in the business or outside can provide insites and a great reason to add more current content to the existing content already provided.
If you are a bit stuck, let us a bit more about the industry so we can perhaps give a few more angles to help give you some ideas.
Bruce
-
Hi DemiGR,
Yes, your site can continue to rank well. If the topics genuinely do not warrant updated content, then link building will most likely keep you at the top of the SERPs. However, you're inviting the competition to come in and outrank you somewhat easily.
When you're not producing fresh content, competitors can easily rank by creating authority pages and then adding layers of fresh, related content. I suggest finding relevant topics to write about and point back to yoru authority pages (the topics that don't change much).
For example, is there a recent new article related to your website content? Speak on that topic and link back to the authority page that explains the topic in depth. Using current events is an easy way to add new content to your site and keep things relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How important are author bios to SEO?
I'm trying to understand the importance of author bios to Google and its latest algorithms. Some say author bios affect rankings, but others say that has not been specifically stated by Google — but it does affect the user experience. Anyone have input on this? Thanks!
Algorithm Updates | | SallieJ0 -
Is good for SEO update blog post dates after update post content
Hello I am updating some posts of my Blog, adding new and fresh content and rewriting some of the existing. After doing that I am thinking to update de post publishing so that I appears on front page of the blog and user can read ir again. But I don't know if it is good for google to change the publishing date of the post that he had indexed 5 years ago. Also I don't know if google will read it again if it is old and see the new changes in order to improve it in search results
Algorithm Updates | | maestrosonrisas0 -
Duplicate Content on Product Pages with Canonical Tags
Hi, I'm an SEO Intern for a third party wine delivery company and I'm trying to fix the following issue with the site regarding duplicate content on our product pages: Just to give you a picture of what I'm dealing with, the duplicate product pages that are being flagged have URLs that have different Geo-variations and Product-Key Variations. This is what Moz's Site Crawler is seeing as Duplicate content for the URL www.example.com/wines/dry-red/: www.example.com/wines/dry-red/_/N-g123456 www.example.com/wines/dry-red/_/N-g456789 www.example.com/wines/California/_/N-0 We have loads of product pages with dozens of duplicate content and I'm coming to the conclusion that its the product keys that are confusing google. So we had the web development team put the canonical tag on the pages but still they were being flagged by google. I checked the of the pages and found that all the pages that had 2 canonical tags I understand we should only have one canonical tag in the so I wanted to know if I could just easily remove the second canonical tag and will it solve the duplicate content issue we're currently having? Any suggestions? Thanks -Drew
Algorithm Updates | | drewstorys0 -
Ecommerce SEO: Is it bad to link to product/category pages directly from content pages?
Hi ! In Moz' Whiteboard friday video Headline Writing and Title Tag SEO in a Clickbait World, Rand is talking about (among other things) best practices related to linking between search, clickbait and conversion pages. For a client of ours, a cosmetics and make-up retailer, we are planning to build content pages around related keywords, for example video, pictures and text about make-up and fashion in order to best target and capture search traffic related to make-up that is prevalent earlier in the costumer journey. Among other things, we plan to use these content pages to link directly to some of the products. For example a content piece about how to achieve full lashes will to link to particular mascaras and/or the mascara category) Things is, in the Whiteboard video Rand Says:
Algorithm Updates | | Inevo
_"..So your click-bait piece, a lot of times with click-bait pieces they're going to perform worse if you go over and try and link directly to your conversion page, because it looks like you're trying to sell people something. That's not what plays on Facebook, on Twitter, on social media in general. What plays is, "Hey, this is just entertainment, and I can just visit this piece and it's fun and funny and interesting." _ Does this mean linking directly to products pages (or category pages) from content pages is bad? Will Google think that, since we are also trying to sell something with the same piece of content, we do not deserve to rank that well on the content, and won't be considered that relevant for a search query where people are looking for make-up tips and make-up guides? Also.. is there any difference between linking from content to categories vs. products? ..I mean, a category page is not a conversion page the same way a products page is. Looking forward to your answers 🙂0 -
How do you get great content for a small business?
We always talk about great engaging content being the way forwards for sites. As a small business this is an expensive commodity to outsource when you have probably in the region of 250 pages that could probably all use some work. To that end I have some questions. how do do you make a product or category description engaging? Should they still contain a certain number of words ( personally I hate ready reams of text) As on-page SEO what should we be striving to achieve? I am sure this has all been asked before but what the general consensus right now?
Algorithm Updates | | Towelsrus0 -
Does it impact over ranking of any website if their same content being used some other external sources
Hi Moz & members, I just want to make sure over website www.1st-care.org , does it impact over ranking this website if the same content (of about us or home care services) being used some other external sources or local citations places. Do those published same content create any ranking drop issue with this website's and making its content strengthen week? . As I was on 9th position in Google.com before, now it has slipped to 29th position. WHY? is there content issue or anything else which i am not aware.
Algorithm Updates | | Futura
See the content used:
Home page content
About us page content Regards,
Teginder Ravi0 -
Regarding google panda: would it be wise to use automatic generated content when there is no content.
Hi guys, i am currently creating a local business directory and was deciding when we first start there will be a lot of business listings without a business decription until the owner of that business come to submit a description. so when if a business listing have no business description would it be better to have an automatic generated business description like this:
Algorithm Updates | | usaccess608
www.startlocal.com.au/retail/books/tas_hobartandsouth/Scene_Magazine_2797040.html the automated genrated description for this listing on that page is:
Scene Magazine is a business that is based in Kingston, 7050, TAS: Hobart And South. Scene Magazine is listed in 2 categories including: Magazines and Periodicals Shops and Book Stores and Shops. Within the Magazines and Periodicals Shops category there are 5 businesses within 25 km of Scene Magazine. Some of those businesses included within the radius of 25 km are Island Magazine, Artemis Publishing Consultants and Bride Tasmania Magazine. would google panda affect this or not and would it be wise to use this auto content when there is no description for a business?0 -
Duplicate content penalisation?
Hi We are pulling in content snippets from our product blog to our category listing pages on our ecommerce site to provide fresh, relevant content which is working really well. What I am wondering is if we are going to get penalised for dupicate content as both our our blog and ecommerce site are on the same ip address? If so would moving the blog to a separate server and / or a separate domain name be a wise move? Thanks very much
Algorithm Updates | | libertybathrooms0