Https & http urls in Google Index
-
Hi everyone, this question is a two parter:
I am now working for a large website - over 500k monthly organic traffic. The site currently has both http and https urls in Google's index. The website has not formally converted to https. The https began with an error and has evolved unchecked over time. Both versions of the site (http & https) are registered in webmaster tools so I can clearly track and see that as time passes http indexation is decreasing and https has been increasing. The ratio is at about 3:1 in favor of https at this time. Traffic over the last year has slowly dipped, however, over the last two months there has been a steady decline in overall visits registered through analytics. No single page appears to be the culprit, this decline is occurring across most pages of the website, pages which traditionally draw heavy traffic - including the home page. Considering that Google is giving priority to https pages, could it be possible that the split is having a negative impact on traffic as rankings sway?
Additionally, mobile activity for the site has steadily increased both from a traffic and a conversion standpoint. However that traffic has also dipped significantly over the last two months. Looking at Google's mobile usability error's page I see a significant number of errors (over 1k). I know Google has been testing and changing mobile ranking factors, is it safe to posit that this could be having an impact on mobile traffic?
The traffic declines are 9-10% MOM.
Thank you.
~Geo
-
Hi DennisSeymour,
Many thanks. I agree with your assessments and have communicated these conclusions to my client. So hopefully I'll see some positive changes soon. There's been a steady traffic decline year over year. The individual keyword tracking wasn't great a year ago, so it's difficult to say what keywords are driving the downward trend. I'll keep chipping away at the imperative tasks.
Thanks again!
-
Part 1:
I would definitely get that fixed asap. I would also check analytics (add in a separate https if you haven't) make sure analytics is actually tracking each page, http or https
Are you tracking rankings though? Have you seen any dips? Have you seen any trends declining over the months/years? That might also be affecting your traffic so it might be a combination.
Part 2:
Definitely. You have to check your site and optimize it for mobile. IF that is really a valuable part of your strategy, then you have to look into that ASAP. They are really big in usability right now and they even show a rating in the their pagespeed/insights tool for mobile. Be sure to fix the issues.
Since it's an old site with that much traffic, you might want to start doing a content audit as well.
Good luck!
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google has discovered a URL but won't index it?
Hey all, have a really strange situation I've never encountered before. I launched a new website about 2 months ago. It took an awfully long time to get index, probably 3 weeks. When it did, only the homepage was indexed. I completed the site, all it's pages, made and submitted a sitemap...all about a month ago. The coverage report shows that Google has discovered the URL's but not indexed them. Weirdly, 3 of the pages ARE indexed, but the rest are not. So I have 42 URL's in the coverage report listed as "Excluded" and 39 say "Discovered- currently not indexed." When I inspect any of these URL's, it says "this page is not in the index, but not because of an error." They are listed as crawled - currently not indexed or discovered - currently not indexed. But 3 of them are, and I updated those pages, and now those changes are reflected in Google's index. I have no idea how those 3 made it in while others didn't, or why the crawler came back and indexed the changes but continues to leave the others out. Has anyone seen this before and know what to do?
Intermediate & Advanced SEO | | DanDeceuster0 -
My product category pages are not being indexed on google can someone help?
My website has been indexed on google and all of its pages can be found on google except for the product category pages - which are where we want our traffic heading to, so this is a big problem for us. Our website is www.skirtinguk.com And an example of a page that isn't being indexed is https://www.skirtinguk.com/product-category/mdf-skirting-board/
Intermediate & Advanced SEO | | chelseaskirtinguk0 -
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
If I block a URL via the robots.txt - how long will it take for Google to stop indexing that URL?
Intermediate & Advanced SEO | | Gabriele_Layoutweb0 -
I'm noticing that URL that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before?
I'm noticing that URLs that were once indexed by Google are suddenly getting dropped without any error messages in Webmasters Tools, has anyone seen issues like this before? Here's an example:
Intermediate & Advanced SEO | | nystromandy
http://www.thefader.com/2017/01/11/the-carter-documentary-lil-wayne-black-lives-matter0 -
Does Google Index URLs that are always 302 redirected
Hello community Due to the architecture of our site, we have a bunch of URLs that are 302 redirected to the same URL plus a query string appended to it. For example: www.example.com/hello.html is 302 redirected to www.example.com/hello.html?___store=abc The www.example.com/hello.html?___store=abc page also has a link canonical tag to www.example.com/hello.html In the above example, can www.example.com/hello.html every be Indexed, by google as I assume the googlebot will always be redirected to www.example.com/hello.html?___store=abc and will never see www.example.com/hello.html ? Thanks in advance for the help!
Intermediate & Advanced SEO | | EcommRulz0 -
Woo Commerce Woo Compare Urls Indexing?
Hi I am using Wordpress/Woo commerce for my site Thetotspot.co.uk http://www.thetotspot.co.uk/?action=yith-woocompare-add-product&id=1412&_wpnonce=a5560b1b07 But I am getting a lot of temporary redirects registering in Moz for things like the above - woo compare / add to cart links Anyone come across this - how did you get solve? I am using Yoast SEO currently, have no indexed archives and pages of archive etc.
Intermediate & Advanced SEO | | Kelly33300 -
How can I remove my old sites URL from showing up in Google?
Hi everyone. We have had a new site up for over a year now. When I search site:sqlsentry.net the old url still shows up and while those pages are redirected to .com I'd like to get the .net URL's out of google forever. What is the best way I can go about that?
Intermediate & Advanced SEO | | Sika220 -
URL Errors for SmartPhone in Google Search Console/Webmaster Tools
Howdy all, In recent weeks I have seen a steady increase in the number of smartphone related url errors on Googles Search Console (formerly webmaster tools). THe crawler appears to be searching for a /m/ or /mobile/ directory within the URLs. Why is it doing this? Any insight would be greatly appreciated. Unfortunately this is for an unresponsive site, would setting the viewport help stop the issue for know until my new responsive site is launched shortly. Cheers fello Mozzers 🙂 Tim NDh1RNs
Intermediate & Advanced SEO | | TimHolmes1