Location Pages
-
Hi.
A client of mine offers multiple services and covers a region of the UK. They want to target each major town/city within this area.
However, there are 20 cities and services offered range from 5-15 services.
I am in the process of creating a location page for each city, so it can be optimised separately however I am not sure if there is a better way to do it? Or should I create a page for each city & service. So I for example I end up with 10 London pages with each one offering a different service? These can all be optimised for different services within London then?
Any suggestions?
Thanks
-
Hey NYWA,
It's hard to tell based on the information provided. I suggest you experiment a bit with the keywords and locations you're trying to rank for.
For example, if you're trying to rank for "Southampton automotive repair services" and there's very little competition, then there's probably no need to try to rank separate pages for engine repair, heating and AC, brakes and rotors and so on. Just optimize for "Southampton automotive repair services" and be sure to include keywords when describing the different services offered in your page copy. If, on the other hand, there is a lot of competition and they have gone all-out to optimize pages for each of these distinct services, then you'd be best to do the same, only better.
Make sense?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Decent Bounce Rate but extremely low visit duration and page depth?
I'm having a bit of difficulty understanding the Bounce Rate, Visit Duration, and Page Depth metrics in Google Analytics. GA is reporting that my site's bounce rate is pretty decent - currently 36%. Yet when I drill down into audience behavior engagement, I am seeing that the vast majority of visit durations are 0-10 seconds, and the page depth is only 1 for a majority of visitors. If this were the case, wouldn't my bounce rate be higher?
Search Behavior | | JPS890 -
Only 11 pages being crawled
Hi, Can some one have a look and see why out of 400+ pages we only have 11 being crawled on here?? http://www.lifetimelegal.co.uk Kind Regards Elissa
Search Behavior | | Chris__Chris0 -
Micro Location Site with EMD , Property related
Hi I have a client, who focus is on Commercial property leasing in Johannesburg and surrounding area's. We find that people search for "area"& "property type" The client bought 50 exact match domains for keywords that we currently run in Google Adwords for example:We advertise on keywords: "Midrand offices to let" and bought Midrandofficestolet.com, now the group wants to make small micro sites with unique article about commercial property in that area "Midrand" with a link to the main site where the "midrand properties" are listed . The feeder or micro sites will also have contact details of main site. the domains will all be hosted on the same server, registered to the same owner est. Is this typical link farming? or should we rather build the articles on the main website and park the domains on the area categories? The clients main-set is that he will same money on adwords by owning the EMD and from that link to his main site Your guidance will be much appriciated
Search Behavior | | Zooka0 -
How to optimize website for several US locations we service?
Hi, Our business has a few brick-and-mortar business locations, but it is servicing multiple big cities in the US, where we do not have a location, but we do business in though our independent agents (and we cannot use their locations).
Search Behavior | | SCLTeamShip
I have inherited the website, which has duplicate content for all the locations (cities and states), and I am worried about possible penalties. Every major city and state in the US has been targeted so far, but it seems pretty spammy to me- duplicate content, pages for all major US cities, pages for all states, etc. This is a B2C services website, and we can service anyone in the US. Example of pages: domain.com/services/service-from-x-city
and domain.com/services/service-from-x-state The goal is to rank locally for all the cities we are targeting. What on-page optimization should I work on besides unique content for each one? Should I consolidate some pages, and if yes, what do you recommend?
What overall strategies should I follow so I do not lose the traffic for the targeted cities?
Off-page, I am working on building local citations for these cities. Thank you.0 -
Keywords separated location names in footer
We have a US based website, most of the traffic come from search engines mainly Google. We have comma separated location names of all popular places / U.S states where our products are popular (about 80 comma separated location names on footer of the website). Means, these 80 (comma separated) keywords appear on all 900 pages of the website. Does these footer (comma separated) location names will prove to be comma separated keywords OR keywords stuffing on each page of website ? The reason we need these location names is because each product page is having traffic from keywords having location names in them. For example: "product1" in chicago "product1" new york "product2" IL "product3" california "product3" georgia and a lot more Location based keywords are bringing in about 20% of the traffic. Please suggest any good solution to this problem. Thanks !!!
Search Behavior | | ZQBT0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
Google Location - Taking Away Our National Reach?
Hey, I was just noticing that we achieve #2 ranking on Google for one of our customers for one of their primary keyword phrases. But then I noticed the traffic analytics were not matching what we should expect from that keyword phrase. Then I noticed, in using "Chrome's Incognito Window", that our location was automatically selected for our main geographical city area. I then went and changed that location from Denver, to San Diego & Also Chicago, just to see what would happen, and I noticed we instantly dropped from #2 to #7 when changing our location. I don't know what my question is, but I guess I feel like that is preventing us from achieving the results we need to sell ecommerce products. Is there any info on this or suggestions anyone has on how to tackle this issue? It feels like Google is pulling the rug out from underneath our feet and trying to spread rankings more to localized areas, rather than offering someone the opportunity to capitalize on good rankings for a national audience. I understand why they would do it, and I don't say I disagree. But it just seems to affect our work as SEO's doesn't it? Since we can't be as effective for customers that have a global audience instead of strictly a localized one. I'm curious to see what people have to say about this issue. Thanks!
Search Behavior | | JerDoggMckoy0