Best way to learn UX?
-
Does anyone have any good resources, books, or methods to begin learning User Experience? I would love to hear anyone's advice or entry into it. Looking to mesh SEO with UX tactics to diversify strategies.
-
Don't forget to pull from your own experience. We've all encountered easy & difficult to navigate sites or frustrating checkouts - take the good, avoid the bad.
-
Focus groups... Find out what users want then design and build round this. Google only herps on about UX simply if your website is designed and thought out correctly users will share and stay and keep coming back to the website.
-
Hey!
Everyone has different learning styles so it's hard to suggest an absolute 'best way' to get into UX. If you're on twitter, I suggest following industry experts @jmspool and @lukew.
There are a lot of UX sites out there too. Page one for 'UX' or 'User Experience Design' on Google is a great start.
Because UX is so vast, you might want to get a sense of everything that encompasses it and then decide what aspects you really want to dive into. For example, you might find user research and usability testing boring but really be interested in Information Architecture or Interaction Design and focus on that.
It's definitely a smart idea to start to get more familiar with UX even if you don't plan on turning it into a career. UX already is a huge part of SEO in my opinion and is only going to become more important.
Best of luck!
-
Hi, the field of User Experience is vast. There are many books and online courses that go directly at the topic or show how to solve tasks with specific tools such as the now popular Sketch app for Mac and so on. I am sure others will post those. Others will also mention HCI and more academic subjects.
But a thinking man's or woman's guide to UX combines a wider sense of the subject — allowing you to communicate with ad agencies, clients and colleagues alike:
- Modern graphic design. Exemplified as a book in Josef Müller-Brockmann's "Grids in Graphic Design"
- Statistics, testing and data analysis. The best book might be a more general introduction such as "How To Measure Anything".
- To be honest, classical advertising also plays a role so reading "Ogilvy on Advertising" might place UX in a wider context.
Still, the most important thing is good knowledge of javascript.
- You need not rely on an external developer to implement many of your designs,
- You can quickly and easily test the various ideas found in popular books and academic papers alike.
- You can develop your good taste for the aesthetics of your products with small details that go beyond ordinary. We call them delighters.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best to Include Phone Number as CTA Button in Mobile Version of B+B Web Site?
We are attempting to keep the number of CTAs (Calls to Action) on our commercial real estate website to a minimum. Our adjusted design (see attached) has 2 CTAs. One is "Contact Agent" the other is "Schedule a Tour". We are focusing on the listing page, which is the primary product page and critical in terms of CTA. Our mobile version does not show a phone number while the desktop version (also attached) displays a phone number. Should the mobile version also display a button a phone number? Some members of our target audiences, business owners and executives who are often in their 40s and 50s may prefer to call us up rather than communicate by written message. Any suggestions for elegantly displaying the phone number without causing confusion? I have read that the number of CTAs should be limited so I am on the fence as to whether or not to include a phone number Thanks,
Conversion Rate Optimization | | Kingalan1
Alan 6yR88Vt WwYpt810 -
Photos or Video Best for Landing Pages?
My real estate brokerage firm is promoting a listing via advertising on LinkedIn. The advertising links to a landing page: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket Rather than photos, the landing page has a 1 minute video. So far we have had about 10 visits to the page. Visitors leave the landing page after a few seconds. So they are not looking at the video. Would it be better to replace the video with photos? Or is engagement generally better with video? My thinking is that business owners may not have the patience or the time for a video and they would more likely have the time and willingness to click on photos. I would be willing to test this further, but at $5/click it could get costly! Any thoughts?
Conversion Rate Optimization | | Kingalan1
Thanks,
Alan Rosinsky1 -
What is the best way to reduce bounce rate from Pinterest Traffic?
Hi, Our bounce rate is very high on incoming traffic from Pinterest. What can we do to redirect the traffic to more than single product page and/or convert them to sign up for newsletter, etc? Anyone know if there is an average bounce rate from Pinterest traffic? Thanks.
Conversion Rate Optimization | | stats440 -
What is the best solution to track conversions on local plumbing site (non-mobile)?
What is the best solution to track conversions on our local plumbing site? 95% of leads coming from phone calls, the rest – from the contact form we have on every page. Is there a reliable solutions to track conversion rate for non-mobile local site? As a side note, we have 6 different phone numbers on our site that users can call in order to reach us.
Conversion Rate Optimization | | dinok_ya0 -
UX Design: Do Directional Cues Help?
Hi, Bit of a different subject really to the usual SEO chat but as most of you know UX/CRO fits in nicely with SEO. For those of you who know about directional cues, what are your experiences with them, what types of directional cues worked best for you? And has anyone had any positive experiences with cues and social buttons? For those who are not sure what directional cues are: http://www.ioninteractive.com/post-click-marketing-blog/2010/11/19/how-to-use-design-to-form-directional-cues-on-landing-pages.html Thanks
Conversion Rate Optimization | | activitysuper0 -
What's the best thing to put in the footer on a PPC landing page?
From a conversion perspective what are the best elements to have in the footer of a Paid landing page.
Conversion Rate Optimization | | SirSud0 -
Conversion and CTR best books and tips?
So there are two things a site owner needs, 1. To rank on page one and 2. To have a high conversion and clock through rate. I'm still learning both but need more help on the second. Any tips? What are the best books to study on CTR and Conversions?
Conversion Rate Optimization | | bronxpad0 -
Best Practices in Choose The Right "Meta Description Tag"
Hi there! In the "Meta Description Tag" we use some relevant-descriptive-useful-for-the-users keywords and we keep the length about 155 characters. In your opinion guys, is a good idea to add at the end of the "Meta Description Tag" a strong "call to action"? Maybe with some capital letter? Does it sound strange to Google? Even if this improve the Click Through on the SERPs? What are the best SEO practice to deal with "Meta Description Tag"?
Conversion Rate Optimization | | YESdesign0