Link value from high authority domains vs low authority domains. How big is the difference?
-
Hi Guys.
Could you send me in the direction of some quality information on link value. i.e) How much 'link juice' do you get from high authority domains vs low authority domains.
Also, I understand the Moz value for DA is logarithmic, not linear. Does this also mean that a link from a site with a really high DA would be exponentially higher value than a site with a low DA. You know....like orders of magnitude better?
Cheers in advance, I love you guys
Isaac.
-
Anytime!
-
That DID help. I had know idea that traffic was so important!
Thank you
-
That's exactly right Isaac. With the logarithmic weighting of Domain Authority and Page Authority, links from higher value sites and pages carry more weight than those with lower scores. It sounds like you've covered the basics as seen here: http://moz.com/learn/seo/domain-authority
The precise amount of link juice varies due to several factors, but in general you should see an increase in rankings and referral traffic when linked to by a high DA/PA site versus a low one.
-
This is one of my favorite SEO topics. Link value is determined by 2 things (with a bunch of other small things as well, but two major things), traffic and the authority of the site directing traffic to your site.
So, think of the site's DA as its numeric reputation. Obviously the higher the DA, the more reputable and trustworthy the source, in most cases. I have come across pay day loan sites with DA of 70+, but the general atmosphere of the site was extremely spammy. The value of a link with a DA of 80 is far better than having 10 links to sites with DA of 8. The same number, but diluted value and obviously less reputable.
The link juice is generally passed through traffic, which is why links with images and videos that encourage a click are more valuable than just text at the bottom of a page buried in content. If you have a video on a page, above the fold, from Vimeo or YouTube, that would be considered an amazing link, because it will have a high CTR, drive traffic and is from an extremely reputable source. Link building is not about the quantity as much as it is the quality of the link. This is why content linking is important. Granted, that can't be your only form of back linking, it almost insures you will have relevant links to sources that can generate traffic to your site.
You back links are the highways and byways between Google and your Site. They show the engines that you hang out in good neighborhoods and you aren't trying to manipulate your site's value by creating "short cuts" through dark alleys with less reputable company.
Hope that helps.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why does GWT still show some links from a disavowed domain?
We have disavowed a lot of spam links that were pointing to our website. We've disavowed on a domain level and a lot of links have now disappeared on GWT. However, there is a domain that we disavowed where MOST of the links have disappeared in GWT but there are STILL some remaining even a month and a half after disavowing. The disavow file has been sent in numerous times since then with new domains. Is there an explanation as to why some links still remain on this domain even though most of them have been disavowed and removed from GWT?
Link Building | | ResumeGenius0 -
Reputable High Quality Link Building Company
Hi We are looking for a reputable high quality link building company. Can anyone recommend any and how much would we expect to pay? Thanks Andrew
Link Building | | Studio330 -
2 links from 1 website -> 2 domains 1 hosting
Hello Guys, I have a little question, i got 2 websites that are hosted on the same host. Now i could get 2 links on one website to direct to each of the websites on the same host. Does this effect my seo ranking, because the websites are on the same host? Thank you for your advice! Kind regards,
Link Building | | MennoO0 -
Internal Links and Page Authority - Best Practices
Hello, Is it bad (in terms of ranking in the SERPS) if i have a link from a page with PA of 18 going to a page with PA of 21? In other words, does it matter if the page containing the link has a lower page authority than the page receiving the link? Page A links to Page B Page A page authority is 18 Page B page authority 21 could this negatively affect my rankings? Thanks
Link Building | | Prime850 -
Targeting high Page Authority sites vs high Pagerank sites for backlinks?
For many years I've been working on seo/backlinks for my website. When doing analysis in opensiteexplorer I notice that the highest listed backlinks for my site are sites with high page authority and domain authority, rather than pagerank. For example one of the highest backlinks for my website has page authority/domain authority of 72/96 but the site itself is only a PR2, while my other backlinks have PR4, 5, or 6 with lower page authority. For a while I've been trying to partner with websites for backlinks from high pagerank sites, as I've always believed this is the #1 metric in relaying link juice. But OSE's metrics seem to not follow that train of thought -- it believes page authority/domain authority is a more important measure. Is it? Should I change my strategy to try to partner with websites that have high page authority rather than focusing so much on pagerank?
Link Building | | DiamondJewelryEmpire0 -
Domain/page authority - how long does it take so see results ?
Im new to the SEO and link building world. I have been building on my link building campaign over the last month or two but I am yet to see any changes in my domain/page authority. Is it because of the quality of the links, the directories I have been submitting in, webmasters maybe using "nofollow" tag ect. Or it generally just takes time to see the results? Is this even how domain/page authority is built. lol Any information on the topic would be greatly appreciated. Regards, S&M
Link Building | | Sexandmetal0 -
Can I Gather Inbound Links from Different Subject External Websites?
I am working on link building campaign and trying to gather inbound links from various subject external websites. I have big confusion with this effort. I am working on eCommerce website and getting inbound links from technology related website. So, Does it really matter for better performance? I want to give one example to get more idea. I am selling table lamps on my website and trying to get inbound links from that kind of websites which are highly dominating to table lamps or lighting industry. But, This is not only one case. Sometime, I have opportunities to create inbound links from different subject website. Simply, If I will compile one content for UGC section on SEOmoz and links to my website with table lamps so, Will it help me to rank for table lamps keyword? Exact match hyperlinks on external website always matter::: That I aware about it. But, what about subject orientation. I am Table Lamps monster & you are SEO monster. So, Will Google give benefit to that kind of links which are dominating different subject? I have solved some issues about quality of website after installing SEOmoz toolbar in my browser. Because, I or We are visiting multiple websites during daily stuff and may find out opportunities to drop our website link over there. But, I have fear to drop my website link in any website. Does it really matter quality or website & How can I judge it better rather than SEOmoz toolbar? I have added such a big question with proper declaration but, I want to jump in to link building campaign and want to earn good value after my long term effort.
Link Building | | CommercePundit0 -
.com links for .co.uk domains
Hi, I was wondering whether .com links from the US for .co.uk domains increase the search engine visibility of .co.uk domain in the UK just as much as .co.uk links for .co.uk domains (assuming they are all top quality content links)? (Context: I have heard that it does from someone who should know, but I would like to double check on that) If half of the backlinks for a .co.uk domain are from .com domains in the US is this a dangerous pattern Google would pick up on?
Link Building | | linkbuildings0