Will Testimonial Backlinks Work?
-
Hey guys,
I am pretty new to the whole SEO thing.
I did have an idea though. There are things that I like, IE restaurants in my neighbourhood.
If I did a testimonial for say, my local pizza place that I really like, with a backlink to my site, would that be useful.
IE "Jimmys pizza makes the best pizza in the neighbourhood by far
-RafeTLous president http://www.mybacklink.com"Assuming the page has good domain authority would that be helpful?
-
Hi,
The example I quoted in my reply about Paul's pizza (it's not exactly the same - but quit close)
For the newspaper: if it's just an ad random links (e.g. in the footer) it doesn't look really natural. If the newspaper is featuring an article about a legal issue and it's quoting your law firm in the article, than the link would be quite natural.
For the retirement homes: Google is quite aware that if you're in a retirement home you have entered the last phase of your life; so it's not really unnatural for a retirement home to feature some articles on your final "bucket list" - which could include content on how to make a will. If on these articles they quote your law firm, or if the content is entirely written by your law firm, it would be quite logical to mention the original source (or even better - put a canonical url pointing to your site).
Basically - natural links are quite easy to detect. Just ask yourself: if no link building for SEO purposes existed, would the publisher include this link? If he would, it's almost certain that it's a good link. If he wouldn't, it's not really a good one.
rgds,
Dirk
-
I really appreciate the help!! Which one on the google page do you think it looks like?
So if I'm promoting a lawyer website, and I get a link from, say a newspaper, the newspaper is not about lawyers, so does that help?
What if I wrote content on everything you need to know if you are making a will, and I get links from retirement homes. These sites are also not about lawyers, so would this help?
-
With Penguin in mind, a link like this doesn't look real natural to me. Even if you don't pay for it, it still looks like paid link.
It would be different if this pizza place would have a blog, where they would discuss about their legal troubles with their neighbours, and they would mention what a terrific job your lawyer has done to defend them.
I refer again to the beginner's guide (sorry for that). Link techniques that used to be good and are considered bad practice now are
- Blog comments that are not moderated
- Press releases with optimized anchor text
- Article directories
- Guest post signatures
- Advertorials
- Embeddable widgets
- Infographic embeds
- User profile pages
- Guestbooks
- Forum signatures
- Directories that are not moderated
Source: https://mza.seotoolninja.com/beginners-guide-to-link-building/types-of-links
You also might want to check https://support.google.com/webmasters/answer/66356?hl=en - one of the (negative) examples is quite close to what you would like to do
- Forum comments with optimized links in the post or signature, for example:
_Thanks, that’s great info!
My advice would be - don't do it.
rgds
Dirk
-
Ok, i'm promoting lawyers.
So I wouldn't post a comment in the comments section.
I would contact the pizza place owner who knows me and say "Hey, I really like your pizza! I'll do a testimonial if you agree to make the link Follow"
So if I got a follow link for a lawyer website from a pizza place, would that be valuable assuming the pizza place has good domain authority?
-
Unless you're selling pizza's yourself, these links are not going to help you much
This strategy is not really going to work - most sites make links on testimonials and comments nofollow (just to avoid that other webmasters are just going to post comments to create links). Not that nofollow links are necessarily a bad thing (check https://mza.seotoolninja.com/blog/the-hidden-power-of-nofollow-links) - but these kind of nofollow links normally add no value.
You might want to check this link https://mza.seotoolninja.com/beginners-guide-to-link-building and all the resources you can find here: https://mza.seotoolninja.com/blog/category/link-building
A lot of reading & studying to do - it might be a relief for you that even experts sometimes get it completely wrong http://pointblankseo.com/link-building-failures
Good luck,
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog post outreach for backlinks
Hi all, My understanding of obtaining backlinks by way of blogpost outreach is that it's best to include several outbound links to related high domain websites within blog post copy (as well as a link to the website you're marketing, obviously) such as this post https://www.scoopearth.com/why-should-you-use-royalty-free-music-for-youtube-videos/ or this one https://small-bizsense.com/how-to-create-quality-content-for-your-business/. However, I've recently read a few articles that suggest that from a human perspective only having one clear link in the copy, such as this post https://www.clichemag.com/entertainment/movies/the-benefits-of-royalty-free-cinematic-music-for-your-videos/, increases the chance of the reader visiting the site in question. I guess the thinking is that if there's only one link to be clicked on it increases the chances of click-thru, as opposed to the reader possibly clicking on another external link that's only there because of current SEO advice. So is it best to follow SEO guidelines and include several outbound links within guest blog posts, or is it better to only have the one link to your client's site (to focus the readers attention on it)?
Link Building | | JCN-SBWD0 -
What are the benefits of having more refering domains than inbound backlinks or vice versa? and is it neccassary to get a click on a backlink which i created on someone elses website,
somebody told me if i get a click on my backlink , i will get more refering domains
Link Building | | calvinkj0 -
Is there any tool that can automatically generate backlinks for my website?
Hi I need a tool or some kind of service like attracta for backlinks. I need backlinks from high page rank directories blogs etc. Please help me out from where I can purchase backlinks?
Link Building | | nitinkumar92583 -
HTTS vs HTTPS Backlinks
So I am going to change my entire site from HTTP to HTTPS, but SEMrush shows 21 backlinks on HTTP and 0 on HTTPS. How can I make sure I don't lose them after the switch?
Link Building | | moon-boots0 -
Disavow Links - how do you know if it's worked?
I asked another SEO company to analysis my link structure (as I was too busy!) As I was flat lining on some work I was doing. They said I potentially had an algo penalty and that i need to do a disavow , even though I had no messages from Google saying I had unnatural links. stupidly I agreed to the disavow. Looking at Webmasters tools it seems they've submitted a bunch of links. Since they've done this traffic dropped by 60%, ranking dropped massively. In google Webmasters all the links which are meant to be removed are still showing. How do I know if the actual disavow has been done? And should I do a reconsideration request? Even though Google hadn't flagged an issue ??
Link Building | | Cocoonfxmedia0 -
Backlink count is WAY high vs. competitors
Hi all! My site was managed by a SEO company that is no longer around. I started to look for a new agency and in the process, found Moz and decided to try out the report. While running the report, found out that my I have 3K links vs 173/1600/6344 links that my three other competitors have. Any simple guidance will be appreciated.
Link Building | | fullerton0 -
Which page should my backlink lead to?
I used Keyword A for Page A, and Keyword B for Page B. Now Page B ranks on the first page in Keyword A. When I create backlinkS with Keyword A, should I link to Page A or Page B?
Link Building | | joony20080 -
What is the best way to manage backlinks?
What back link management software do you guys use or recommend? Need to manage types of links on each page. Thanks
Link Building | | joemas990