Domain Authority and Fixing the site
-
Ok, so let's say I have a page on my site that says "Find a Personal Injury Lawyer Boston"
Obviously that is very competitive and it is hard to get links for.
However somewhere else on my site I have an article that says "10 mistakes to avoid when making a will."
In theory, if I can get links to the "Making a Will Page", that increases the domain authority of my entire site, and boosts the likelihood of ranking for "Find a personal injury lawyer Boston."
Is this correct?
Let me know and thanks for your help!
-
Thanks! Very helpful!
-
You are correct.
A web site is inevitably going to need to have quality content that not only focuses on the primary phrase(s) you want to rank for but also for a range of topics that are highly related to the overall business offering.
This is important as a User Experience consideration first and foremost. - Not all prospective clients are going to always only be searching for a specific phrase topic. Many will be at different points in the decision process, and many will be looking for related topical information.
By creating very strong "second tier" content, it can help to build authority for the brand as a broad goal. That, in turn, will boost the site's overall value, and ultimately, that will help the site. And when that happens, the entire site is lifted up.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
E-commerce canonicals on other sites
Hi, I have a client with a new e-commerce site which is poorly ranked. Besides his e-commerce, he offers his products in a local site which very similar to Amazon. The description and HTML structure of his products, is the same on both pages. What do you think? Should I add canonical tags to the Amazon-like site? Or do I just need to change both contents to avoid duplication?
Link Building | | guillermoga0 -
Iframed data on external sites
Hi all, I am looking to create som widgets for external sites with some of my data, off course with links to my site. But if i make a php file with some content, and another site iframes that php file, would I get link juice from this? If not, any suggestions to how i could get my data on to another site AND get the juice? -Rasmus
Link Building | | rasmusbang0 -
Domain Authority and Page Authority down - Change of Server
Dear All, Today I noticed that our page authority and domain authority is down, and the number of linking domains is also down. We do not have too many linking domains to our site, but at least one blogger link to us, with a very nice article about our site (since some months ago) and this link does not appear in the site explorer (follow link). This blog is well indexed by google, but impossible to see using open site explorer for some reason unknown to me; and two pages we helped, and they link also to us (follow links): their links appear in the webmaster tools, but not in the site explorer. Neither the blog nor those two pages were in the site explorer before, the links that were removed are from other sources (SEO analisys pages, automatic generated when I run a test by them, so I supossed not high quality links at all, not content related, we don't miss them). Our site was partially down for 1 1/2 day this week due change of server, from a shared hosting to a VPS. Now all pages are up again, and we are improving everything, working really hard (almost no sleep at all in two days). Could it also have something to do with the lower domain authority? How bad penalized google the time down of a domain? How long will we feel the effects of that? Listing published in our site are ranking exactly as before, but I am afraid this could change in the near future. Since the end of December (not directly related to my question), we do not have this nice snipped showing the main pages of our site, when we writte the exact domain name in google. At the time, we did not any change, and this did not affect the listings ranking (they even improved in some cases); we rank better for the main keyword, so the snipped changed, without other problems. So, the questions: Have made site explorer any change in the last days, to discard low quality links? Could be the lower domain authority related to the down time of our site? How long can be felt the effects of the down time in google results? Is it something that can be felt forever? =( Do you have any idea why google decides in some cases to remove the site links in the snipped? General question, I know it is not possible to answer it for any specific domain without looking at it. We would like to have those links again. Is there something we can do in order site explorer visit that blog I mentioned? I will try to crawl it using the dashboard to see what happen. Many thanks for your help! Daniel
Link Building | | te_c0 -
Should you avoid links from infographic sites?
Suppose you have an interesting infographic that you are promoting. Should you be cautious about having it published on sites that only publish infographics? Do you think these sites pass any link value?
Link Building | | ProjectLabs0 -
How to identify page authority and authority link to it?
Please help me to identify if joining ASTA - American Society of
Link Building | | NadiaFL
Travel Agents will be beneficial to me. One of the benefits ASTA offers link from their site with logo. http://www.asta.org/ How I can identify if this link is authorative? Thank you!0 -
Do Follow- Social Media sites
Does anyone have a list of do follow social media network sites. I am looking to list some of my customers on social media network sites, but having the bonus of do follow to pass link Juice is an extra bonus. Most of my customers have Twitter and Facebook profiles- but these happen to be no follows. I am looking for more social media sites that are do follow. I did see an article on this- on SEM MOz I believe but I cant find it. Any suggestions?
Link Building | | WMA0 -
So I ran into a site that was not ranking 4 days ago and has over 2 million links to it on some keywords. My guess is this is a link bomb, but the issue is this is pushing one of my sites down. Does anyone know a good way to over come a bomb like this?
So I ran http://www.riogrande.com/ into this site not that long ago and wanted to see if any other SEO's have an opinion on it. I've seen a Google bomb before, but the amount of links going into this URL is insane. The thing is how does one over come a Google Bomb? Do you just wait to see what Google does or do you just hope to rank under that URL? I should also note that it appears that all the keywords to it are relevant to the sites content. Let me know your thoughts. Thanks
Link Building | | kateG12980 -
Linking to root domain or specific sub-site
Hello, When optimizing for multiple keywords, should I try to get links back to the root domain of the company I work with, or would it be better to link back to sub-sites specific to the keyword I am optimizing for? Does 'getting the root up' help all keywords I work with? Cheers, Mike
Link Building | | Malarowski0