One keyword optimization for the whole site
-
Hello Folks at MOZ,
I am new here and I am glad there's this section of the site where newbies can get help for SEO.
I have a specific keyword which needs to rank as well as possible, and all other keywords, well they are automatically in the description text alt tags and in couple of page titles.
So my keyword which I would need to rank as high as possible is "24k gold iphone 6" and it has quite lot's of searches per month, and my site is now one second page of google results.
My question is: I don't care much about other keywords right now, so would it make sense to make on one or two pages which sell the 24k gold iphone of my website the title, the page url, headers, alt tags, image names, to be exactly "24k gold iphone 6" and /24k-gold-iphone-6.html etc. without any other text. I believe there is a difference in having exact same page title name etc as the keyword, without any additional text is good for ranking?
Also I guess there is limit on how much this naming of files, titles etc can be used before google might give a penalty for it... so I guess I have to be careful.
Many thanks for anybody who takes time to respond.
-
Hi Oxana,
It is best practice to focus one page to a keyword. This is what will prevent you falling foul of issues.
However, I wouldn't use the same phrase for everything. When crafting a good page, you need to take an informative view of the results in the SERPs. When someone sees the page, the title should tell them exactly what they can expect to find. If it is information on a gold iPhone 6, then say this. If it is to try and get someone to buy one, say this.
- Buy 24k gold iphone 6 | Site name
- 24k gold iphone 6 information | Site name
You get the gist.
Then look at the description. Remember to keep this informative as this is often the precursor to someone clicking on your link.
Within the page, don't use the exact same phrase (24k gold iphone 6) as an H1 or as the ALT tag. You can get caught out for boilerplate template if you carry the same across other key factors, and Google will be watching for this. There is no harm in mentioning a gold iPhone 6, but be descriptive in how you do it.
Use it in the content, but don't overuse it. Google is very good at understanding what a page is all about without them having it stuffed down their throat.
Remember, you are writing for the visitor, not Google. There is a lot more to the visitor experience than SEO alone.
-Andy
-
Thank you for your informative reply.
I would like to nevertheless ask if it's a good idea to optimize ONE page to the one keyword, using the exact keyword in title, url, alt tag, image name and the exact term in the description at some point.
Please let me know about this idea, I think it should work well
thanks!!
-
Hi Oxana,
It is very easy to go too far with SEO and over optimise, so I wouldn't suggest making everything the same. If you do this on multiple pages, then you will fall into keyword duplication / cannibalisation and you will have internal pages competing against each other.
If you have no variety on the site and don't create other pages that add supporting content, then you will struggle. Google doesn't just want to see the same phrase over and over. It is about intent, information, unique (and amazing) content and making sure you answer the questions that people are asking.
The best best thing you could do right now, if have a read of the MOZ beginners guide to SEO. This will give you a wealth of information and help you craft your pages to follow Google best practice.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to rank my site planetdocumentation.com
Hello, i created my site some months ago i know nothing about SEO , since then i have domain authority 3 only and have almost no visitors on my website . i don't know how to make it rank please someone could help me? or even recommend a site where i can even monthly pay directly so they do the SEO for me. Please contact me on my site chat i'm always online https://planetdocumentation.com
Image & Video Optimization | | planetdocs1 -
Optimal Image Size for Website
What is the recommended size for an image on our website? What is the largest image size we can use without being penalised by Google? Thank you.
Image & Video Optimization | | CostumeD0 -
Repetitive Speaker and Keyword Stuffing Penalty
This question is a little bit on the whimsical side. Let's say you have a video on your page, and a transcript of said video. The speaker has a tendency to repeat a certain (key)word, somewhat excessively. Maybe it's an important term for a technical video, maybe it's a nervous thing, whatever -- that word is in there a lot. If you include a video transcript, could you get slapped with a keyword stuffing penalty for excessive use of said word?
Image & Video Optimization | | Oren.0 -
Google local question - over optimization?
I run a law firm with multiple practice areas (bankruptcy, probate, estate planning, personal injury). I have a google places page with those categories listed. I recently spoke with an seo company (that cold called me...) that told me that it was "black hat" to try to optimize a local campaign for more than one of those practice areas. That doesn't seem right to me. Any thoughts?
Image & Video Optimization | | richardslaw0 -
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Is there a free/cheap self hosting video site? Can't afford wistia, but want to do it for the seo benefits
Image & Video Optimization | | anchorwave0 -
Is there a very quick way to geenrate the google top 100 for a any given keyword
I ma looking to produce a list of the top 100 websites in a list format from any given keyword. Bascially a process or ftool that will generate a list so i dont have to copy and paste all of them.....any ideas guys and gals
Image & Video Optimization | | raytax0 -
Multi-site listings in Google Local/Place pages
I've had problems with a client that is a local medical center with multiple sites/addresses. We've created a Place Page for each location and linked it to the location page on the client's website that matches the address on the Place page. But that means we're not linking to the medical center's home page -- and Google Places doesn't like that. I know this because after we'd owner-verified each Place Page, Google went in and just changed the website link that was a deep link to a location page and replaced it with a link to the home page. But now there's not an address match. How should we handle this? Related question: Does it make sense to claim a separate listing in Yelp and other local directories for each of the separate locations since they each have a unique address? Will Yelp & other local directories allow for links to non-home pages on the client's website?
Image & Video Optimization | | DenisL0